Tag - SEO Services

Freelance SEO Experts

Freelance SEO Experts


Search Engine Optimisation (SEO):-

Do you know what is SEO ? … If no then learn SEO hereby best SEO expert in India.

INTRODUCTION OF SEO:-

SEO is an abbreviation of three words Search Engine Optimisation. SEO is an important part of Digital Marketing.

By doing SEO, We can improve search engine (GoogleBingYahoo etc. ) ranking of any website at affordable prices.  “SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.”

Types of SEO – (1) Onpage SEO (2) Offpage SEO .

Types of SEO according to algorithm – (1) White Hat SEO (2) Black Hat SEO and (3) Grey Hat SEO.

We should not do Blackhat SEO because Search Engine can penalize our website because black hat SEO is just opposite of Search Engine’s needs. I do always White Hat SEO.

1. How Search Engines Work

In SEO, a Search engine for which we are working is our God. As we can say Google is God for all websites. If Google thinks the website is good then Google gives good ranking and if Google thinks the website is bad then website have lower ranking So we should understand Google Algorithm very well and should do good work as our search engine wants.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages, and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

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Ways To Balance The Technical And Non-Technical SEO

Although strategies and tactics differ very much for the non-technical and technical SEO, even the experts feel that it is very difficult to make them work together. Each of them has their own powers, but if they are combined then it can create magic.

SEO-blog

Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site. Technical SEO is the framework and content are built on it, which ensures that each part if optimized and structured for the discoverability of the search engine and human consumption.

Here are a few things that can help you balance technical and non-technical SEO:

– Comprehend the role of the technical SEO in your company: nowadays, technical SEO has become an entirely separate function from development. You need to make your SEO and content team work together in order to establish the goals.

– Balance the On-page and off-page optimization: both of these strategies provide you different benefits, but their impact on the performance of your content is dramatic. So, you must try to balance them.Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site.

On page SEO: you need to define the responsibilities of each type of SEO. Like, decide what all tasks belong to technical SEO and what all belongs to non-technical SEO.

– Work SEO into the overflow of your content: Traditionally, the publishers and magazines used to make use of the in-house style guide to draw their rules and regulations regarding content. All this stuff is an important tool for the brands to create a consistency in tone and style.

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