Search Engine Marketing

Search Engine Marketing

Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

SEM is an effective way to drive traffic to your website and increase brand awareness. It can also help you reach a wider audience and generate more leads and sales. With the right strategy, you can use SEM to target specific keywords, demographics, and locations to ensure that your ads are seen by the right people.