24 Apr

SEO Freelance Services by best SEO expert in India

SEO Freelance Services by best SEO expert in India:Got SEO questions??? Contact us through email or call us +91 9782070818 for a instant, free consultation on your professional SEO consulting needs!

Beyond my SEO work in India, I am getting more and more requests for either individual, “on site” instruction in search engine optimization (SEO) for hi-tech companies. I also work as a corporate SEO trainer (On Site or Online) to organize your marketing team and help you create a coherent SEO Marketing Plan. Any company that depends on Google to draw web traffic is a great match. After all, Google is the No. 1 way that customers find vendors in almost every market!

prThat said, I am available as a professional SEO / Search Engine Optimization consultant or SEO freelance services in India or globel too.SEO Freelance Services by best SEO expert in India

Professional SEO Consultant (Corporate Trainer) – India – Deliverables:

Best SEO expert in India . http://todayinfotech.com | SEO Freelance Services by best SEO expert in India

Today Infotech SEO Freelancer & Consultant work with companies nation-wide, but often I consult with companies in India. Because of the Internet, it doesn’t really matter where your company is physically located. What matters is that you want to get to the top of Google’s free listings, using SEO, and I can consult with you on your Search Engine Optimization (SEO) needs. best SEO expert in India provide professional SEO Freelance Work & consulting based on the following search optimization tasks –

Goal Assessment – what are your SEO goals? It is to drive web traffic? Is it to get registrations? Is it to get “click-and-buy” actions? Without a clear idea of your goals, you will never know if you succeed.

Keywords – Keywords are the foundation of good Internet marketing and SEO. I will work with you to develop a robust, insightful keyword worksheet.

On Page Optimization – Many websites are poorly optimized, at best. I will identify the best tags for you and position your keywords inside those tags. In addition, I will work with you on Web-friendly content.

Off Page Optimization – getting links is just the beginning. There are many tricks to the trade of link generation, and I know them all. I have an extensive PR and marketing background that is more than just technical SEO.

Metrics – Google Analytics and beyond. Today everything is about metrics, including your PPC (pay-per-click) advertising. Let me teach you the best ways to get metrics.

I have a complete bio on my professional search engine optimization consultant experience, so please check that out. Any questions? Please contact me as your potential customers are out there searching, today!
SEO Freelancer & Consultant – India

I work with clients all over the world on their Search Engine Optimization, but many clients prefer to meet face-to-face. If you are not in Jaipur,India, don’t worry. I work with many companies on their SEO needs over the phone and Internet, using the Gotowebinar software to consult with you as if I were in your office. For really large SEO corporate training projects, I can even travel! But, that said, if you prefer to meet face to face, and are in the Jaipur, we can formulate a great professional SEO consulting relationship –
Today Infotech, SEO Expert , Got questions? I am happy to help! Send me an Email.

SEO (search engine optimization) :-

According to best SEO Expert in India, Today Infotech In this digitalized world, you just started your online business and make a website ,it’s not enough.

you should think about your website and be sure that it is optimized for success and for growing up your business online. Now-a-days, competition level is very high online, so your company need to go effectively in the competition.

SEO is the accelerator of the website. SEO is the way that make sure your business website is found by searchers who need exactly what you are offering.

In simple words, you will be seen in google results when your customers searches for services you are offering exactly.

SEO is basically the process of designing and optimizing a website to come in the top list of search engine organic list . SEO is of two types : Onpage (Title, Description, URLs, Tags, Internal Links and Content) and Offpage (backlinks and social media marketing).

For SEO work obiviously you need the best SEO expert in India, Contact us.

What i will do for you ?

Website Overview – I perform a thorough inspection of your website, working as a detective would checking all past work done on the website to ensure it’s cohesive to all SEO procedures for canonical structure, site speed and all the other important on page SEO factors. This part of the service is where things can get a little more technical.

Traffic Generating Keywords and Analysis- This is a very important stage of our SEO procedure. I research keywords that will generate high volumes of traffic and conversion for your new potential clients. Mastering your niche market and giving you that ROI you are striving for to grow your business. You will be advised with a keywords list and traffic counts but ultimately you will have the final say in what keywords we go after.

Competition Reverse Engineering – This is by far one of the most important steps in our SEO procedure. We will find out what competing companies are generating traffic in the top positions, and then we will go through all the backlinks and site structure to find out what is providing these top rankings. With a combination of Today Infotech top ranking factors and my best practices will have a combination of Search Engine Optimization that will be UNSTOPPABLE!

Monthly Reports and Meetings – This is one of our favorite parts of the procedure. It’s not just an email with a ranking report, each month we will connect via Skype or phone to discuss the traction we have gained in the search engines. We will then discuss monthly plans and any and all questions will be answered. Today Infotech prides himself on good, constant communication and going the extra mile for his clients.

All technical services and information will be included in SEO Quote.

This overview details the steps to our success. Please let me know if you are interested in the more technical side of my SEO services I will be happy to discuss that with you as i proceed.

“Content is King” We all have heard that , a very common phrase we come across when blogging but is that all? , what do you think about it? I do agree that content is king but what if that content is not reaching out to the people , or people cannot reach out to your content.

So whats the point of having this content when it cannot reach out to your potential readers for who you are trying to post here for , am I right?

No doubt how interesting your content is , but without the right tools how can you reach out to them?

I will show you 5 must have tools for blogging that you need to convey your message to the world.

On-page SEO

What On page Search Engine optimization means is that you should add meta description to your website for example , all your pages should have H1 title and description tags. This way not only people can know what your site is about but google will go through your website and list you in their search engine and send targeted people to your website.

Tools Recommended for On page SEO :-

SEO Yoast
SEO Pressor

Off Page SEO

Another important part of SEO is off page , off page seo is mainly getting links to your site , google calls these links as votes the more you have , the more reputation you will get from google. This kind of link building is highly not encouraged by google because google want your website to get link naturally but many people are creating backlinks manually , before creating these link make sure you are getting links from high authority sites and make them look as natural as you can.

One link from high authority site is better than 100 crappy backlinks and crappy backlinks can get your site penalised by google.

Few off page linking methods :-

Press release submission
Blog submission
Forum
Business listing
Event submission
Guest posts on good blogs
Submit content to Article directories
Rss aggregators
Blogroll links (don’t buy them , get from your friend on similar niche)

Please don’t use any automatic tool for off page link building! it can penalize you website and might not ever recover.

Social Media Marketing –

Social Media Marketing is a very good way to increase visitors on your website . You can post on facebook etc.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert SEO, Seo Expert, seo packages, seo servives, Web development, WEBSITE DEVELOPMENT SEO Freelance Services by best SEO expert in India 0 Comments

07 Feb

10 SEO Tips for Marketing and Digital Content Managers

Need a hand to kickstart your SEO? We’re here to help. The world of SEO can be tricky to navigate or intimidating for anyone new to the field or looking to make updates on their own. There is a wealth of information online, but in a field that’s changed significantly over the past 5 years, some people seem to promote mixed messages and it’s hard to know what to trust. With SEO, the right external team can certainly bring value, but sometimes no or low budgets call for taking matters into your own hands. We hear you! We’ve gathered our shared knowledge and put together a quick guide for 10 simple steps any marketing, brand or digital content manager can take to improve their SEO.

Goals
Keywords — Keyword Planner & Google Analytics
Think Locally
Grouping Keyword Phrases
Content — Landing Pages
Case Studies & Projects
Google Business Listing
External Content — Blogs & Links
Patience & Reporting
Read, Continue to Learn & Call on the right people

With any project, your biggest assets are going to be time and the right resources. Don’t forget that regardless of who is managing SEO, it will take time. Sometimes your time is available, but it’s best to be realistic when it’s not. Do you need external resources to write content? Plan for a strategy that involves available time and resources and you will find greater success.

The Basics

This article focuses on what to do after your website has the SEO basics setup. Using WordPress? We recommend installing the Yoast SEO plugin which enables you to easily update page titles and descriptions. Other basics include a site that is crawl-able by google, has google analytics installed, has pretty permalinks and has titlesand meta descriptions setup. Ideally, the rest of the site content is optimised too, meaning unique, well written copy, mixed media such as images (small file size) and videos (hosted on YouTube or Vimeo) and if you have an eCommerce website, unique descriptions for each product.

Have that covered? Let’s get started.

1. Goals

What do you hope to achieve? Start here. How can you build a strategy or work to improve something if you don’t first establish what improvement looks like? It’s tough, that’s for sure! Here’s some ideas to get you started:

Do you want to improve your ranking on google for certain keywords?
Do you want to get more inquiries?
Do you want more people to find your retail store in the city?
Do you want to sell more books through organic traffic?
Make these specific and measurable, like “Get to page one on google for ‘book shops melbourne’ in the next 8 months.”

2. Keywords — Keyword Planner

Often we hear, “help more people find us.” But who are these people? What are they typing into google when they want to find your products or services? It’s like trying to invite the world to your party with invisible invitations. How will anyone know to come when they haven’t seen the information? Or, you can invite your 20 best friends with beautiful and informative invitations. The BFFs are much more likely to swing by and might even bring a gift or make a purchase. Let’s focus on that group of 20.

Start by identifying the keywords that are relevant to your business AND that real people will type into Google. This should be directly related to your products and services and should be specific enough that you aren’t targeting the whole world, but rather a smaller number of qualified leads – people who are interested in making a purchase and are more likely to convert (those BFFs).

Coming up with Ideas

Put together 15-20 ideas. Use the google keyword tool to help you. It’s built for adwords (so you will need to create an account if you don’t have one — this is free and open to anyone) so you will see references to bids and creating campaigns, but this tool is a great starting point for your keyword research.

Using our books reference, we might start by searching the keyword tool for ‘book shops melbourne’ within Australia. What we are aiming for is keyword ideas that have a good balance of highly searched but not too competitive. You’ll find that there’s many ‘high’ competition words that look appealing for their high search volume, but be warned that high competition means other businesses are vying for a spot on page one with that keyword. It’s not impossible, but takes extra time and effort.

Using the keyword ideas tab, start to put together your list of 15-20 keywords. Make sure to keep your business, target market and purchasing funnel in mind. Is someone searching for ‘comic book stores melbourne’ more likely to make a purchase than someone searching for ‘books?’ We would argue yes. If your goal is to sell more, put emphasis on the keywords that are associated with people who are ready to buy.

2. Keywords — Google Analytics

The keyword tool helps you find phrases you might not have thought of and helps you know which phrases people actually use, not just the ones you think they do. But, we can also look at real data, specific to your website. If you have a website that has been up and running for 6-12 months, take a look at the data you’ve collected in Google Analytics (not running analytics? Stop everything.. do this before progressing any further!). Once you are logged in, navigate to Aquisition > Search Engine Optimisation > Queries. (You may be prompted with a message to connect webmaster tools if you haven’t before. If so, just follow the steps here.)

Be sure to adjust the date range in the top right of Google Analytics for data across the past 6-12 months, or shorter if you have a newer website.

Reviewing your keywords

Once you’re seeing those keywords, you can pull some information out to help you in your planning. Be sure to take note of impressions, clicks and position for a holistic view of current keywords. This is likely a time when you’ll see the best keywords for your business, but you may not be getting great clicks or sitting in top position in the google results. Are those top keywords also high in competition? Or are they potentially a good fit for your goals?

Add this information into the mix with the keyword tool phrases to finalise your top 20 keyword phrases.

Seeing (not set) or (not provided) in your list of keywords? See this post for an explanation.

3. Think Locally

Is your business based in Melbourne or another city? Are you looking to engage people across Australia or do you sell locally? Competition for keywords dramatically increases if you’re targeting the whole country, so when possible, look at targeting based on city. For example, optimising for “book shops melbourne’ vs ‘book shops.’ If you achieve a good ranking for ‘book shops melbourne’ and a user searches ‘book shops’ and are also located in Melbourne, they are likely to see the Melbourne results. This is based off of the users IP address and their location settings in their google account.

Do you sell country-wide? Perhaps you can optimise for all major cities that you service in order to capitalise on the local results that Google serves.

4. Grouping Keyword Phrases

Once your 20 keyword phrases are locked in, group the terms into 5 or so groups, putting similar phrases in a group together. Your top 5 keywords will be in a group of their own. Each group and each top keyword will require a landing page on your website.

For my bookstore, my top phrases might be:

book shops melbourne
second hand books melbourne
comic book stores melbourne
kids books melbourne
book club melbourne

Plus 4 more groups of similar phrases like:

book shops melbourne cbd
book stores melbourne
book stores in melbourne

5. Content – Landing Pages

Using your groups, create a landing page for each keyword phrase or each group. You will want to write naturally and write one page of content for one keyword. That doesn’t mean spamming the page with the keyword over and over again, but rather taking the time to write a well crafted page that relates the keyword to your business.

The content on the page doesn’t have a required length, but we recommend at least a few paragraphs and use of varied content, such as text, images and video. Imagine that you are a real person reading this page (not just a google robot). What content will make you want to stay on the page longer and actually read the content? It’s likely that mixed media will engage users more effectively and for longer amounts of time.

Each page needs to have an H1 title as the top heading with the keyword in it, so your title might be ‘Book Shops Melbourne’ followed by a couple paragraphs talking about your business, being a book shop in Melbourne. It’s also good to have a H2 title with the keyword in it as well.

Screen Shot 2015-10-14 at 12.05.06 pm

You can set the H1 and H2 using the style dropdown in WordPress (or other CMS) or directly in the HTML.

Each page url should also contain the keyword phrase, which would look like: thisawesomebookstore.com.au/book-shops-melbourne/. Not using ‘pretty urls’ currently? Hot tip, you certainly should be! Here’s a handy guide to pretty permalinks from WordPress.

6. Case Studies and Projects

Add case studies or past projects that showcase your products and services in real life scenarios. Again, this is creating rich content that helps Google validate your website, engages users and can be linked to from the landing pages. These need to be text rich pages, not just images.

7. Google Business (Places) Listing

Have you claimed your business on Google? Make sure you optimise your google listing here.

8. External Content — Blogs and Links

The second half of the equation is external content and links to the site. You need other credible websites to link back to your business to help show google how awesome you are. Best case scenario? Blogs or articles written by your business that are posted on external, credible websites. This is where an SEO company can really add value as they have teams to write this content and source external websites to post on.

9. Patience and Reporting

You’ve set your goals, identified your keywords and written your content. High fives! This is a solid foundation to inform not only customers about the products and services you offer, but also to inform Google. Part of this strategy is waiting time. Progress in Google’s search results does not come overnight. It takes time to build a strong presence online and the best way to keep building is to continue to develop unique, rich content that is targeted to your customers.

Continue to monitor analytics, site traffic and google search rankings. With time, you should see movement, but it’s not an exact science and may need adjustment to suit your industry or business.

10. Read, Continue to Learn & Call on the Right People

Google changes, the way consumers buy changes, technology changes and as such, businesses must evolve their digital strategy in order to stay relevant in their industry. By reading trusted online blogs about SEO and digital marketing, you can stay informed about changes that might impact the way you approach your strategy. If it’s not feeling quite right, there’s always external businesses who can consult and offer their services. Drop us a line if you have a project you want to chat about. We’re always happy to share our knowledge.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert SEO, Seo Expert, seo packages, seo servives, Web development, WEBSITE DEVELOPMENT, Wordpress 0 Comments

07 Feb

ecommerce websites

Ecommerce is an excellent way for retailers to improve their bottom line and promote their brand. Here is a checklist of the top things you must do before you launch your ecommerce store. For information regarding our Magicdust ecommerce web solutions click here.

ecommercechecklist

Based on what we have learned as leading website designers and ecommerce developers, we have produced this essential checklist for setting up your ecommerce store right the first time. Ensure you have all these steps covered to give you the best chance of success.

1. create your ecommerce plan

Know what you are going to sell

The first step is to decide what you’re going to sell. You can sell an individual product, a range of products or even a service. Researching the product you intend to sell is critical for success.

Figure out your business model

Know whether you will make the product yourself, or whether you will import it from third-party suppliers. Will you compete on price or quality? Which of your products or services has the greatest profit margin for you to earn? Do you offer a money-back guarantee, warranty or express shipping? Ensuring that your know your business inside-out in theory, will give you a greater chance of succeeding in practice.

Know your target market

Research the market to understand whether people would actually want to buy your product. Free tools such as Google Adwords Keyword Tool will allow you to view how many people search for specific terms or products each month, giving you an idea of general demand for your business.

Have an idea of who your target customer audience is and what their needs are. In understanding your target audience’s problem (and how your product is a solution), you can differentiate yourself from competitor businesses. Ensure your ecommerce website addresses itself as a solution clearly as this will enhance your message and increase your chance of purchase.

Decide on your business legals

Once you have chosen your product, your model and know your market, you need to decide on your business information. What will be your store name? What will be your company name? It is recommended that you take the necessary procedures to set your business up as a professional, legal company to avoid nasty lawsuits down the track. Set up a new, merchant bank account for the business that is kept completely separate from your personal account to effectively manage your business finances from day one.

Decide on your ecommerce store policies

The final part of getting up and running is deciding on your store policies. Consider how many days purchasers will have to return unwanted items or whether this will be unlimited. Will you ship internationally? What pricing structure will exist for shipping?

Ensure you have proper inventory/stock management in place, should a customer order and item that is unavailable. Do you plan on selling customers information to third-party companies? Clearly specify on your website your privacy policy. Precautions in the early stages can prevent surprises down the track, where generally the customer is favoured in legal situations than companies themselves.

2. things you need to set up

Decide on a domain name and hosting

Domain name and hosting is essential to any website. Your domain name should reflect your ecommerce store name and should be easy to spell, so that visitors can find your website hassle-free. Avoid strange spelling and numbers or symbols within your domain name as these are difficult to explain and type into an address bar.

As part of your ecommerce website, you can choose to manage your own web hosting, or choose an option whereby your website design company manages your hosting on your behalf. For flexibility, managing hosting yourself is a better option and will generally be cheaper. Avoid incredibly cheap hosting as this can often indicate shared servers that result in slow website speeds and can negatively impact on your SEO (your website’s ability to rank in the organic search results).

Decide on a phone policy

Decide whether you will have a public phone system whereby users can contact your business directly. If you choose to have a phone, have a plan in place for international callers and also times-of-day that your phones will be monitored / answerable. If you do not wish to have a phone, and only receive contact via email or online, beware that this can decrease your level of customer service, however it will be easier to manage. Weigh up the option that suits your business the best and ensure the proper processes are in place for the benefit of your customers.

Choose where you will store your inventory

Unless you are making your own products, you will likely be purchasing stock from a distributor/supplier. You will need to arrange a place to store your inventory such as a warehouse or storage center. Ensure that you look to the future of your business when choosing options, as well as the present. Take into account how much your business will scale when deciding on the storage space that you may need.

Decide on drop-shipping

An alternative to holding your own stock is drop-shipping, whereby when an order is made through your ecommerce store, you request the ordered item from a third-party distributor who ships directly to the customer that made the purchase. Drop-shipping allows businesses to avoid having to hold and store their own stock. This is particularly useful and cost-effective if you have products that are dependent on “seasons” and trends such as fashion apparel, where you do not want to purchase and have to store too many of a particular item that will soon be out-of-fashion.

Setup a business bank account & merchant account

When starting any business, new bank accounts should always be created that are dedicated to the business. They should be in your business’ name. For tax and accounting reasons, never mix personal and business bank accounts. Try to keep all expenses and earnings separate from day one. This is critical to any successful business.

To accept credit card payments, as an ecommerce website in Australia you will need a merchant account for processing. Shop around for the best deal as different institutions charge different fees. Paypal offers a full-service solution for accepting payment, however they take a percentage of each transaction that is made via your store.

Choose your pricing model

With all the previous decisions made, you now need to decide on the prices that you will sell your products for. Unfortunately, there is no magical formula, however, at a base level you should aim to break even – that is, earn enough money from each sale to pay for the stock, marketing and expenses that you have previously incurred. If you’re model is to be competitive on price within your market, you may find that you run some product sales at a loss. Additionally, you may have certain products that are ‘high margin’ products, whereby the profit you make on each sale is drastically higher than what you purchased the stock for. Once live, don’t be scared to amend your pricing to see what works and what customers are willing to spend without affecting the number of sales that you receive.

3. your website details

Your website design

When starting to create your ecommerce website design, understand that it stands as your store front. Whilst the aesthetic design of a website is important, the flow of an ecommerce design is critical to conversion. Ensure that your store policies and contact details are easily visible. Highlight your strengths such as a longer returns policy or free express shipping to entice customers to purchase. Your e-commerce website designer will also be able to advise on design elements that will help increase conversion rates and enhance user experience.

Which website software platform

When choosing a web design company to develop your ecommerce website, have an idea of the functionality you require now and in the future. It is recommended that you choose a Content Management System (CMS) platform, whereby you can edit your website content and manage your products yourself without the help of a web design company that will likely charge you for such changes. Ensure that your website design will be responsive for mobile devices, so that it will be effective regardless of whether visitors are viewing from a smartphone, tablet or desktop computer. Ensure that the checkout process, in particular, is easily usable on mobile devices.

Write your product descriptions

The more effort you put into the display of your products, the greater your chance of succeeding online. Consider your ecommerce store as the shelves of a physical, retail store – tidy, informative and easy-to-find products are beneficial to a good customer experience. Include product descriptions and quality images of all your products for sale. Include weight and measurements if relevant. The more info, the better!

Get an SSL certificate

An SSL certificate is used to encrypt parts of your website that collect personal information from your website users. This prevents third-party websites (and scammers or fraudsters) being able to take advantage of your customers’ sensitive information, particularly credit card details. SSL’s are necessary for any ecommerce business. Like a merchant account, shop around for the best price SSL vendors.

Write your privacy policy

When collecting sensitive information such as personal and credit card details of customers, you must include a privacy policy indicating how you will store and use such data. Many people fear sharing their personal information online as their information can be sold to third-party companies and used on marketing lists, for spam or even fraud. For an optimal customer experience, it is never advisable to sell your customers’ personal information. Create a privacy policy that specifies exactly what your business will and will not do with their personal details as this is like a binding contract between you and your website visitors.

Create a marketing plan

Once your website is live, you need to have a plan for how you will gain website visitors. A critical element of traffic is Search Engine Optimisation – optimizing your website so that it appears higher in the search engines for keywords that are relevant to your business and product range. You can also use Pay-Per-Click (PPC) advertising which allows your business to appear at the top of the search engines for relevant keywords where, when you receive a website visitor through your ad, you are charged a fee for that visitor. Whilst SEO is a long-term strategy, PPC can be a cost-effective method of traffic acquisition for brand new businesses.

Measure everything with analytics

Website analytics is an incredibly under-valued tool for effective website management. Web analytics programs such as Google Analytics (which is free), allow you to monitor how visitors use your website, including what pages they view, how much time they spend and what products are most likely to sell. You can also track which particular marketing efforts have had the greatest effect on sales, making it an invaluable tool for deciding where to spend future marketing investment. Ensure that proper analytics tracking is in place on your website from launch, your ecommerce website developer will be able to easily install this tracking code for you.

4. handling your sales

Pre sale info on your website

Before customers actually purchase anything, there can be numerous questions that they ask, such as shipping queries, payment options and stock. To save time, you can document any frequently asked questions to serve as an FAQ page on your website. Alternatively, you may require a dedicated customer service center to handle any incoming requests.

Which payment methods will you offer

So that customers can actually purchase from you, you need to decide on what payment options you will offer. Credit card is the most popular method as they are instant. Once the transaction is complete, you can ship the order immediately. Alternative payment methods include bank cheques, wire transfer and or purchase orders. Know the implications of each payment method before choosing which ones to offer.

Handling international orders

If you decide to accept international orders, you need to have the appropriate processes in place to be able to charge for purchases and ship overseas. International shipping is more expensive and should be factored in as an additional cost. Each country also has restrictions on what can be imported and exported – ensure that you have policies in place for each particular country to avoid any issues.

Handling unhappy customers

Unhappy customers are unfortunately inevitable in any kind of business. To avoid any conflict, include as much information on orders as possible (such as updates on when an order will be shipped etc). Be up-front about your return, shipping and store policies and ensure that you stick to them regardless of the customer.

Following this checklist and ensuring you have a solid plan in place before you begin will ensure you set yourself up for success. If you’re ready to discuss your requirements further get in touch with us for an obligation free quote.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert Seo Expert, seo packages, seo servives, Web development, Wordpress 0 Comments

07 Feb

wordpress and woocommerce experts

WordPress has been around for a long time as a cost effective content management system that is built using an open source framework. This has resulted in WordPress being used on over quarter of all websites globally – that’s nearly 60 million websites with over 100,000 new WordPress websites popping up every day.

Traditionally, WordPress has been a cheaper alternative to costly custom built websites due to its ability to work with template designs and bolt on plugins that expand its functionality. As more and more businesses use WordPress websites, the functionality and flexibility offered by the platform and its open source community of WordPress developers has grown exponentially

WordPress has evolved from a simple solution for bloggers in need of a website to becoming a robust and scalable solution that is used by some of the world’s leading brands and web developers. With this continued growth, WordPress’ growing capabilities show no sign of slowing down anytime soon. Because of this, we’ve assembled to top five reasons why WordPress and WooCommerce continue to be the go to web development solution for businesses around the world.

1. WordPress is Open Source

There are multiple content management systems available to build your website on. The majority of these, however are proprietary and therefore require a licence to use which usually involves an annual fee. Not only this, but the company who owns and runs the CMS is responsible for running any security patches, updates or releasing new functionality. This means that proprietary CMS solutions are often costly, unsecure and limited in terms of functionality. WordPress provides business owners with another option as an open-source solution. Because WordPress is open-source, the software is free for anyone to use and has a huge global following of developers who have advanced the framework to such a level that it is now the de-facto standard in web development.

2. WooCommerce and WordPress Offer The Best Of Both Worlds

Often businesses won’t think of selling their products online when they first look at building a website, only to realise later down the track they’re missing out on sales by not having an e-commerce website. When businesses decide on adding e-commerce functionality to their website, it often means they have to hire a web developer to rebuild their website on an entirely different framework. Not only this but most e-commerce frameworks are limited in their ability as a content management system, instead offering a pared back version of competing platforms.

WordPress, as one of the leading content management systems offers almost limitless potential for functionality and design options. As a web developer can easily add the official WordPress shopping cart plugin WooCommerce onto an existing WordPress website, this offers business owners the benefits of an e-commerce website with the flexibility of a robust and scalable content management system.

3. WordPress’ Framework is Scalable

Due to the large open-source community of WordPress web developers, there are constant updates and plugins being released. Plugins are small chunks of software that can be installed on a website which allows another type of functionality to work. For instance, there are plugins for image galleries, registration forms and in the case of WooCommerce, online shopping carts. The vast amount of plugins available to your WordPress developer means you can scale up the functionality of your business’ website at a moment’s notice.

No longer are businesses owners limited by the capabilities of their existing website or required to rebuild when their requirements evolve. WordPress offers a scalable option for businesses that need their website to grow with them. In a world where technology and clients expectations are evolving at a rapid pace, your business can’t afford not to invest in a scalable framework that will cater for your requirements in the long term, as WordPress’ website builder capabilities does.

4. Security and Ease of Updates

WordPress rolls out frequent updates and its large open source community means that security patches for malware are frequently updated. Due to these frequent updates, your WordPress website is much less vulnerable to a cyber-attack than more outdated platforms. Compatibility issues are a thing of the past with WordPress, these regular updates means that your website will display and function as expected even when web browsers and mobile devices update their software.

If you have a managed solution, you can expect your WordPress web developer or website builder to run these updates frequently on your behalf. Unlike other content management systems, updates are simple to run and don’t require any down time or complex networks of staging servers to roll out. Updates are simply run at the touch of a button and if you’ve used reputable plugins; testing and bug tracking is a virtually non-existent process.

5. WordPress Offers Endless Web Design Capabilities

People often mistakenly think that in order to have a WordPress website, you need to choose from the library of pre designed WordPress templates. Due to this perception, business owners who are looking for a full customised solution often overlook WordPress as a suitable framework for their new website. However, this couldn’t be further from the truth- any reputable web designer or web developer will be agree that WordPress is capable of delivering a customised website.

If businesses choose to build their website using the WordPress content management system, the design possibilities available for their website are endless. Your web designer doesn’t have to use a template, but rather than can provide a totally customised solution that is designed and developed from the ground up. WordPress and WooCommerce give the control back to the business owner and can adjust to suit your businesses branding and requirements.

6. WordPress Puts The User First

WordPress itself has an intuitive and easy to use interface that most employees will find easy to use. In comparison to other cumbersome website and eCommerce CMS interfaces, WordPress requires little training and is easy to roll out to team members who will be updating the website on a regular basis. The well known WordPress plugin called SEO by Yoast is renowned for making on page search engine optimisation (SEO) user friendly, which means your team of employees can confidently manage your business’ day-to-day SEO services and strategy in-house.

WordPress also provide a wealth of knowledge to help business owners understand how to manage and update their websites. WordPress avoids the overwhelm and confusion that has previously meant the job of updating a business’s blog or products have been left to the few people in the business who understand how. This intuitive and easy to use interface has meant that all businesses – from a local restaurant to multinational brands – have been able to roll out WordPress successfully to their teams. This flexibility is something that very few competing content management systems are able to offer.

WordPress has truly outgrown its roots as a blogging platform to become the leading content management system available to businesses and leading brands today. The explosive growth of its range of functionality, along with its widespread use is testament to its ability to cater to a wide variety of businesses.

The ability of WordPress and WooCommerce to be able to adapt and support a variety of complex requirements means that they will continue to pave the way for the future of web development.

wordpress and woocommerce experts

We build mobile responsive WordPress and WooCommerce websites. Using the power, scalability and flexibility that WordPress offers, our experienced team of WordPress developers are able to deliver a quality customised solution for your business.

We’re the experts in custom WordPress development and web design. Our WordPress developers are the specialists in advanced functionality including membership websites, custom post types and WooCommerce.

If you’re after a website that offers you all the benefits of an open source solution but with the functionality of a shopping cart, then WooCommerce is the best choice for your online shop. Over 18% of the world’s shopping carts are powered by WooCommerce, so you can rest assured you’ll be in good company.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert SEO, seo packages, seo servives, Web development, Wordpress 0 Comments

07 Feb

Recover from Low Landing Page Conversions with These 4 Steps

A landing page is similar to a fishing net: if you don’t have a good one, you simply aren’t going to catch any fish. Your landing page makes one of the most vital impacts on your conversion rates. After the time, effort and money invested into building your landing pages, the last thing you want is a high bounce rate and no interest in your business, products and services.

The goal of a landing page is to provide a seamless and simple way to grab a specific audience’s attention and steer them towards taking action within your site:

To make a product purchase
To request more information or talk to a consultant
To subscribe to gain exclusive information and updates
To seek out educational or promotional products

It all sounds relatively simple, and the creation of landing pages is relatively straightforward. It’s when the audience gets added into the mix that things tend to go awry. You may have designed a brilliant landing page that you are proud of, but until it has been put to action by the average user, you can’t possibly know how it will convert.

It is when an audience is introduced that a designer starts to recognise areas that need tweaking and changing.

Of course, you shouldn’t start mending a fishing net without looking up a ‘how-to’ guide, because there’s a good chance you’ll just end up wasting time and not fixing the problem. The same goes for landing pages, so here are four steps to improve the conversion rates coming from your landing pages.

1. Grow Trust

Through your lead nurturing techniques, you may have reviewed a lot of leads that are being funnelled through to your landing pages. These people may have absolutely no idea who you are, and therefore need trust signals put in place to make sure that, above all things, you are legit.

Ensure you put trust signals in place to reinforce your legitimacy and reliability, boost confidence in your users and build a stronger relationship.

There are various ways to do this, such as:

Social proof: Do you have social media pages? Put these on display for your leads. Not only do they show that you are an established business, they also reinforce that you have people who believe in and follow your company.
Professional affiliations: If you have partnered with another brand, influencer or organisation, it may be worth displaying this on your landing page. Though simple, this can have a massive impact on the way your business is viewed by the lead.
Third-party certifications: It may seem rather trivial, but when asking people for personal information or even money, having authentic third-party certifications can help you in your lead conversion. This kind of affirmation builds authority and shows that you are, again, legitimate.

2. Calling it to Action

As we touched on earlier, a landing page is designed to influence a lead to take action, which is something that should be clearly outlined. By including a vibrant and obvious call-to-action, you can help your lead along in making that decision. A call-to-action should be above the fold; that is, your audience shouldn’t have to scroll once they have landed to find your CTA. Make sure it stands out with a bold colour and you’re good to go.

3. Keep it Engaging

First impressions are important when it comes to a website. Having a visually appealing and attention-grabbing site can greatly help your ability to grab leads and convert them.

To complement this, you should have compelling content that allows the lead to connect with your business. This should be well-written and error-free, and something that portrays the personality of your business. It should be presented in a way that is easily scanned by the user so that they can gather a condensed form of information when in a rush to buy a product/service like yours.

High-quality content, both written and visual, goes a long way.

4. Test it Always

Every single change you make to your landing page will influence your conversions in some way, both negative and positive. This is why it is vital that testing is carried out for any changes made.

A/B testing allows you to assess two elements against one other so that you can test which converts best. You can test full combination changes with multivariate testing, although this is more complicated to carry out.

Rounding out…

Getting lower conversion rates doesn’t mean that you have to scrap your landing page and start all over again. It may just mean that you should alter your approach to see the results you want. Get a landing page that converts with the help of NBW.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert Web development, WEBSITE DEVELOPMENT, Wordpress 0 Comments

06 Feb

WordPress Vs Magento Which is Better for Ecommerce Development

Every e-commerce platform has its unique selling point.Whether you want to convert your website into a fully-fledged online store or want to develop it from scratch you need to choose right CMS platform for your e-commerce website. There are many different ways to achieve this goal. It is becoming difficult to choose the right platform to gauge your business online. Both WordPress and Magento are equally good. Magento provides a ton of flexibility and functionality to your e-commerce website. In WordPress, there are plenty of plugins, like the WooCommerce platform, which allows you to build an online store with a ton of flexibility in the way of e-commerce themes and extensions. If you are looking to get your ecommerce website developed at affordable houlry rates than you can contact WordPress Development Company or Magento Development Company to get your online store live.

Here is a comparison between WordPress and Magento for the development of your e-commerce website.

Why Magento is Good for Ecommerce Website Development:

Magento is quite robust and secure being a dedicated e-commerce platform. You won’t need to take risks with extra extensions/plugins Magento’s core includes all the features you’ll need to sell products online.Magento is more robust, but less flexible because of its focus on e-commerce. Most extensions add extra e-commerce features and there are extensions available for blogging.Magento sites can perform very well in search results if well-built and correctly maintained. However, if SEO is ignored there is a significant risk.

Magento is a full-fledged eCommerce development platform. Magento features to help you create a professional web store from scratch. Magento site is quite complicated. It is larger in size compared to WordPress. It has all the necessary modules that are crucial to any e-commerce website like payment options, invoice options, product attributes etc.

Magento is an open source technology. Magento offers a high level of customization and functionality. A little more investment up-front is required while building a Magento website. Adding more products over time can pay off in terms of easy scaling and growth.Magento focuses only on eCommerce related features.It offers a limited collection of extensions.It provides rich features like multi-store management, generating reports, mobile commerce, marketing, search engine optimization and other e-retail management tools. Magento offers an Enterprise Edition.

It is easy to enhance your customers’ browsing experience with images, reviews, wishlists, and more in Magento.It enables product filtering and comparisons for a catalog-style browsing experience on your e-commerce website. Review of their order histories, track orders and shipments, set up default billing and shipping when they create accounts, create wish lists, subscribe to a newsletter, and more is easy on an e-commerce website.In Magento, you cannot set up additional CMS page templates simply by creating a new template file. Magento allows businesses to develop sites to fit a wide range of needs.

Why WordPress is Good for Ecommerce Website Development:

WordPress is a very popular Content Management System. It is a platform which makes hacking attempts commonplace. WordPress is even more vulnerable as it is having to use lots of plugins to add e-commerce (and other) features makes a WordPress site.WordPress has a huge variety of plugins. WordPress is a platform that excels at building sites of all kinds. Using WordPress we can build any kind of website such as Social networks, forums, membership portals. WordPress was a simple blogging platform but now it is a solid CMS solution with many plugins available to enhance your website. It is very easy to install, learn and highly customization.

Disadvnatgesof WordPress for Ecommerce Website Development

The disadvantages of WordPress is that it makes the site insecure which is not feasible for an online store, it increases the load time. Themes, plugins, and integrations of WordPress are the easiest ways to take a basic site. WordPress has simplicity, this Simplicity makes it possible for you to get online and get publishing, quickly.

Why WordPress is Good

WordPress makes it easy to build and manage your online store.WordPress provides easy payment gateways.Like the popular Storefront theme, WordPress offers embedded e-commerce functionality and customizable themes. You can add plugins and extensions with Shopify, Paypal, Square, Stripe, Amazon payments etc. WordPress has multiple editable pages and posts. A set of functions and loops are used to call the post and page content when developing template files.

WordPress can do very well in search results if the proper care is taken. Adding an e-commerce plugin can be done very cheaply as WordPress website is quick and easy to set up. WordPress is one of the easiest content publishing platforms to start using, and there are easy to pick up good quality e-commerce plugins available.WordPress would be an ideal solution if you want to see virtual products.There is no need to integrate any complicated shipping arrangements, delivery options, tracking of orders, etc.To use WordPress as an e-commerce store, you will need to use a third-party plug-in.

You can create an e-commerce website on WordPress but that wouldn’t be as effective as Magento as it is not more secure and scalable. The best thing to do is that develop your e-commerce website on Magento and blog channel on WordPress because both are best in their own domains.Magento is the more efficient and recommended alternative to WordPress plug-ins for your e-commerce website development.If you want to promote the sales of your online business then Magento is the best option. Magento will be a perfect choice for your online business because of its functionality offered, making it a robust e-commerce solution.

Conclusion: WordPress vs Magento which is better for Ecommerce Website Development

Magento is the more efficient and recommended alternative to WordPress when it comes to selling products online, It is more complex and requires the expertise of a professional. We can expect better solutions for the larger businesses as WordPress continues to evolve. WordPress is an easier to use management tools that may change the situation. WordPress will be a reliable content marketing channel while Magento will be an ultimate choice for selling products online. Magento is a complicated platform to learn due to differences in terminology and thinking. But it is the best choice for the e-commerce website development. Hire Dedicated Magento Developer India at affordable rate and get you wesite ready.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert Web development, WEBSITE DEVELOPMENT 0 Comments

06 Feb

Top 10 Design Trends for Website in 2018

If you are looking for top design trends in 2018 than this article is for you.An e-commerce website does need a website full of latest designs and layouts. To offer an outstanding shopping experience online the website should be user-friendly. Online shopping has become a preference for many shoppers across the globe. The website owners want to hold the visitors for a longer time on their websites. There is the requirement of creativity, ingenuity, and a deep level of understanding of consumer buying behavior for designing the perfect shopping experience on the e-commerce website. A different kind of approach will help your site to rise above authority and multiply the conversion rate of the e-commerce store. Here is some website design which helps in bridging the gap that plays a notable role in holding users’ interest in e-commerce websites. Web Development India can help you to hire magento developer to design your magento website at affordable price.

Top 10 Design Trends for Website in 2018

1.Larger background images:

It will make a deeper impact on users if you use larger background images. These images captivate the users and drive them to explore the website in a better way. To ensure the best user experience for all this design technique can be a minimal idea. The themes also offer e-commerce growth. A lot of time we scroll through a product and find a bulk of information about the product which people don’t like. When there is a shortage of time, users do not want to read the entire description given for that particular product either they prefer to pay attention to effective images. The pictures associated with the website’s product pages will create the first impression on users. For the gift shops and fashion e-commerce websites, this trend is very useful and especially important.

2. Background videos:

Designing websites do not necessarily build static experiences.As the web technologies are rising, it is easier to add videos and create a rich experience for your website. The website becomes more interesting and immersive by these videos. If you use large browser sized videos then these become more remarkable. Background videos provide the background for the webpage. Websites with larger background videos help to create a special mood and atmosphere to demonstrate a particular product in action.

3.Mobile Friendly Design:

There is an increase in usage of mobile for web browsing and purchasing.There is a need to shift the design priority according to the mobile browsing. Designers need to focus more on the core content of a website as per the restrictive mobile screens. This means stripping back the unnecessary elements that would usually appear on the desktop format. Features such as large full-width images, clear CTA’s, obvious and sensible icons and hidden menu navigations must be considered by the designers. Designing a website in a way that is meant for mobile devices prior to its accessibility for large-screened devices.
Every eCommerce website is centered around making a mobile responsive design.

4.Animated:

The animation is the feature that makes a website more appealing. The homepage is introduced in its UI provisions, with a higher visual by including GIFs, cinemagraphs, and full-screen video. The homepages and landing pages of the e-commerce website where grabbing a user’s attention are key animations should start appearing.It is one of the most current and the coolest trend in eCommerce web design industry. Many e-commerce websites have started integrating animations into their designs. These animations make the website alive and impressive.

5. Use of Bright Colors:

Use of bright colors on your website will help you to pull more customers towards your website. Colors affect the subconscious mind. We can associate colors with emotions, concepts, actions, and qualities. Flashing an error message using red color in your shopping cart is an effective way of getting your customer’s attention. Use not more than three main colors and keep your website clean and simple.

6.Responsive:

Responsiveness is necessary for your website. The website is easily accessible through any device by these responsive techniques.As People are using their smartphones for everything. This means that the need for mobile compatible websites. On a variety of platforms, responsive websites are scaled. If the website is easy to access the phones then this ensures that a website will be visited by more clients.Many responsive web design testing tool that can be used to ensure the responsiveness of the websites.

7.Card-like-Layouts:

Card-like layouts is one of the website design trends. A lot of website owners have included the elements of card-like-layouts in their websites. To offer an extended user experience to the visitors browsing their websites these are very helpful. For short pieces of texts, images, as well as a few buttons Card designs, is a perfect option to choose. Card-like-layout offers a slight product information and ensures the info is delivered within seconds.

8.Cinemagraphs:

A cinemagraph is a still picture or a photograph which has an added small, repeating animation. The effect is a sort of mini-video experience are eye-catching. Cinemagraphs are still pictures with little animations added to them.This gives a superior web-based shopping knowledge to the clients. Cinemagraphs are more captivating than pictures.

9.Fewer Menu Options:

Quicker navigation menus are required to improve the user experience as there is an increase in demand for speed and ease. By allowing UX to be intuitive and interactive, their focus on advanced product level filtering, ultimately saving users time. This concept is often seen in designs based on the user taking actions one step at a time.

10.Easy to Operate:

The eCommerce websites did not have a great user experience in the previous times. People had to spend a lot of time to locate a product of their choice. Nowadays, e-retail stores like Amazon, Flipkart, eBay and others have started to enhance their user experience. It has become quite easy to find a specific item just by putting in the right keywords and phrases in the “Search” tab.
These are some other website design elements which are in demand. Websites must contain the elements which suit the layout of their website. Websites are providing an exceptional browsing experience to the users. To provide your users a refined user experience these website design trends are important and you can hire top Magento development company for all you design and development need.

By Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert Magento expert, Web development 0 Comments