SEO Freelancer

What Is Local SEO Expert

What Is Local SEO?

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).

Why would businesses want to limit their SEO efforts to a local audience? Typically it’s because they’re “mom and pop” shops that cater predominantly to a local clientele.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

Keep in mind also that when people search for local businesses, some of the results appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

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What Is International SEO Expert

What Is International SEO Expert ?

It’s a global economy. That’s especially true in the Information Age.

If you want to reach people in a different country who speak a different language, your website needs International SEO.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

When you work with us, we’ll put our team of International SEO experts to work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.

In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.

Finally, we’ll write the necessary code to ensure that search engines in various countries index your website.

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Facts About Search Engine Optimization in 2018

Facts About Search Engine Optimization in 2018

  • Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking. The CTR continues to drop from there.
  • 77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product.
  • The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
  • In most cases search engine optimization beats PPC and social media marketing in lead generation.
  • A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
  • Google controls 64.42% of the search market while Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search.
  • 75% of users do not scroll past the first page of search engine results.
  • 81% of businesses consider their blog to be one of their most important SEO assets.
  • Tens of billions of voice searches occur every month when looking across all devices. This has many SEO companies trying to optimize for them.
  • In a study recently conducted by Search Engine Journal, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate.
  • 40% of adults new use voice search every day.
  • Voice searches on Google are up 35 times in 2018 over 2008.
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SEO, Marketing and Social Media Integration

SEO, Marketing and Social Media Integration

Our SEO company has a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and the Ignite Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

We are Today infotech #Web and #SEO, a #websitedesign, #development, #creation and #marketing company. Our primary aim is to take you from where you are, to where you want to be .Clean #webdesign that generates leads, #ROI guaranteed #SEO and downtime free web hosting. We handle all your digital marketing needs to turn your business next level.
Contact Us : http://www.todayinfotech.com/
Email : todaywebinfotech@gmail.com
Phone & Whatsapp : +919782070818
Skype : Todayinfotech

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What Is SEO Consulting?

What Is SEO Consulting?

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.

Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

At Ignite Visibility, we’re proud of the fact that we were named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We have also Today Infotech the #1 SEO company in California for three years in a row.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Let us put that experience to work for you so that you can build brand-name awareness online and watch your sales skyrocket.

There are several ways that SEO firms improve your website’s rank in the search engine results pages (SERPs).

First, they’ll conduct a site audit to find things that are preventing your site from ranking well. Then, they’ll fix those problems, usually with on-site SEO.

Next, SEO companies use a tool like SEMRush to research keywords relevant to your brand. Then, they’ll optimize your site for those keywords.

Finally, they’ll build a backlink profile so other sites are passing PageRank to your own website, and build a strategy using content marketing, social media, PPC, and other factors to continuously boost your rank.

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How Does an SEO Company Boost Search Rank?

How Does an SEO Company Boost Search Rank?

There are several ways that SEO firms improve your website’s rank in the search engine results pages (SERPs).

First, they’ll conduct a site audit to find things that are preventing your site from ranking well. Then, they’ll fix those problems, usually with on-site SEO.

Next, SEO companies use a tool like SEMRush to research keywords relevant to your brand. Then, they’ll optimize your site for those keywords.

Finally, they’ll build a backlink profile so other sites are passing PageRank to your own website, and build a strategy using content marketing, social media, PPC, and other factors to continuously boost your rank.

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What Does an SEO Company Report Look Like?

What Does an SEO Company Report Look Like?

A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business.

If you’re running an e-commerce site, you can expect to see a report that shows you conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.

As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.

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Search Engine Marketing Techniques to Gain Success

Search Engine Marketing Techniques to Gain Success

Search Engine Marketing is one of the best ways to improve the visibility of an online store. Here are a few proven search engine marketing techniques to use:

Create keyword rich pages

Most marketers believe that keywords should only be used in titles and descriptions, which is wrong. Keywords should be used strategically across the website.

Tips:

  • Creatively use keywords on landing pages.
  • Use keywords in anchor text and alt tags.

SEO friendly URLs

Many marketers are still unaware of the URL parameters. That is why, it is important to understand the rules and create SEO friendly URLs.

Tips:

  • Understand the structure of a URL (Hypertext Transfer Protocol, domain name, Subdirectory, file name)
  • Use keywords in URLs.
  • Avoid using stop words in URLs.
  • Use small, easy-to-understand and static URLs.
  • Study https://moz.com/learn/seo/url.
  • Use URL rewriting modules.

Site design

Of course, a well-structured and designed website can make a huge difference. If your website is poorly designed, it will fail to attract audiences. Hence, pay attention to minor design details. You can get the most out of your website design, if your think creatively and innovatively.

Tips:

  • Use unique and professional templates.
  • Take advantage of graphic design services.
  • Pay special attention to home page design.
  • Creatively showcase products.
  • Minimise total number of elements to maintain page load speed.

Business listing

Take advantage of free as well as paid business profile listings in order to increase your website’s visibility. You can also improve your website’s exposure through authentic websites such as Yelp. Both local business and profile listings are effective.

Tips:

  • Provide complete business details – address, phone number, hours of operation, etc.
  • Choose the most appropriate business category.
  • Describe your business in detail.
  • Use quality images.
  • Update your listings at regular intervals.
  • Encourage customer to review your products/websites.

Video marketing

If you want to gain success in the digital marketing landscape, you need to embrace video marketing. It has its own advantages.

Tips:

Google Analytics

Digital marketing experts can measure their sites’ traffic, conversion rate as well as rankings with the help of Google Analytics.

Tips:

  • Identify strong and weak performing pages.
  • Set goals and monitor them.
  • Review traffic sources and referrals.

Use search engine marketing techniques to gain success and lead your niche.

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Use Digital Marketing Techniques for Positive Results

Use Digital Marketing Techniques for Positive Results

Today, there are plenty of digital marketing techniques, but they vary in functionality and effectiveness. Hence, it is important to use them after understanding their strengths and weaknesses. Here are a few digital marketing techniques that can provide positive results:

Improve your SEO efforts

SEO is a bit technical; however, it yields high visibility as well as ROI. Here are a few elements to consider:

  • Create quality and relevant titles and descriptions for each web page.
  • Optimise each web page.
  • Make sure your website is accessible to search engines as well as humans.
  • Use Google Trends and Twitter to know what your customers want.
  • Use Quora and Reddit to get the most relevant information about your industry.
  • Use premium keyword research tools and use as much business related keywords as possible.
  • Remove low quality links.
  • Optimise images.
  • Create blog posts on popular and engaging topics.

Streamline Site’s Architecture to improve its functionality

Website’s popularity depends upon a number of elements, one of the most prominent one is site’s architecture.  Here are a few techniques to streamline a site’s architecture:

  • Always maintain a logical hierarchy of categories and sub-categories.
  • Focus on improving a site’s functionality because it may lead to lower bounce rate and high customer engagement.

Get more views on Youtube videos for long-term benefits

Today, one of the most effective ways of attracting customers is to create quality Youtube videos. Here are a few techniques:

  • Create quality video content.
  • Put keywords in title, description, as well as tags.
  • Use YouTube analytics to improve your efforts.
  • Always reply to comments.

Use local business SEO to push organic rankings

If you want to increase business leads as well as entire ROI, you should make use of Local Business SEO. It is one of the most productive and smart ways to push organic rankings as well. Here are a few techniques to use:

  • Use paid traffic strategies.
  • Understand the trend and create engaging ad copies.
  • Measure the performance of your ad copies.
  • Always include your brand name in the business listings for maximum visibility.
  • Use both call tracking and event tracking for better outcomes.
  • Analyse your site’s conversion rates.

Content marketing is all the rage

Content marketing is a diverse technique that works for both industry leaders as well as start-ups. So, if you want to target audiences in a precise manner, go for content marketing. Here are a few tips to gain success:

  • Create a powerful content marketing campaign that involves YouTube, Twitter, Facebook, Instagram and even email.
  • Integrate statistics, easy-to-understand graphics and quotes when it comes to social media.
  • Focus primarily on blog posts, YouTube videos and Twitter links.

So, use the above mentioned digital marketing techniques and achieve your goals.

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Ways to Make an Impressive and Competitive Website

Ways to Make an Impressive and Competitive Website

SEO can improve the online presence of any business by keeping it healthy and competitive. Go through this article to understand SEO and how to use it to make a website competitive:

Always think about UX

If you want to attract customers and improve their overall browsing experience, you need to improve UX.

Tips:

  • Use high quality pictures.
  • Reduce the number of clicks to complete a task.
  • Ask for sign ups.
  • Provide special offers.
  • Focus on the elements of design.

Use Google Search Console

It’s a great tool that is designed to provide complete information (actionable reports, tools, and a wide variety of learning resources) about a website’s health. You must use it to improve the performance of a website.

Tips:

Focus on Google My Business profile

No doubt, a Google My Business profile is key to success for local SEO. It’s completely free and enables you to attract local customers. It is ideal for small business owners.

Tips:

  • Claim your listing.
  • Use actual business name as well as choose the correct categories.
  • Update your opening hours and phone number.
  • Use quality pictures and encourage reviews.

Use HTTPS

According to Google, if you use HTTPS instead of HTTP your website may experience a minor ranking boost. In other words, Google prefers websites that are trusted as well as certified. Hence, use HTTPS for safe and secure transactions.

Advantages:

  • Increased rankings
  • Security and privacy

Tips:

  • Understand the difference  between HTTP and HTTPS.
  • Obtain the most suitable certificate for your website.

Use high quality Backlink Checker tools

As an optimiser, you should use quality backlink checker tools. You must use them to identify total number of backlinks and referring domains.

Tips:

  • Identify New/Lost Backlinks.
  • Study trust flow.
  • Determine top anchor terms.

Bonus tips:

  • Use high-volume keywords.
  • Improve page load speed.
  • Educate yourself and test your tactics.
  • Always try out new things and measure your success.

So, focus on all the above mentioned SEO factors and make your website strong and competitive.

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