WordPress has been around for a long time as a cost effective content management system that is built using an open source framework. This has resulted in WordPress being used on over quarter of all websites globally – that’s nearly 60 million websites with over 100,000 new WordPress websites popping up every day.
Traditionally, WordPress has been a cheaper alternative to costly custom built websites due to its ability to work with template designs and bolt on plugins that expand its functionality. As more and more businesses use WordPress websites, the functionality and flexibility offered by the platform and its open source community of WordPress developers has grown exponentially
WordPress has evolved from a simple solution for bloggers in need of a website to becoming a robust and scalable solution that is used by some of the world’s leading brands and web developers. With this continued growth, WordPress’ growing capabilities show no sign of slowing down anytime soon. Because of this, we’ve assembled to top five reasons why WordPress and WooCommerce continue to be the go to web development solution for businesses around the world.
1. WordPress is Open Source
There are multiple content management systems available to build your website on. The majority of these, however are proprietary and therefore require a licence to use which usually involves an annual fee. Not only this, but the company who owns and runs the CMS is responsible for running any security patches, updates or releasing new functionality. This means that proprietary CMS solutions are often costly, unsecure and limited in terms of functionality. WordPress provides business owners with another option as an open-source solution. Because WordPress is open-source, the software is free for anyone to use and has a huge global following of developers who have advanced the framework to such a level that it is now the de-facto standard in web development.
2. WooCommerce and WordPress Offer The Best Of Both Worlds
Often businesses won’t think of selling their products online when they first look at building a website, only to realise later down the track they’re missing out on sales by not having an e-commerce website. When businesses decide on adding e-commerce functionality to their website, it often means they have to hire a web developer to rebuild their website on an entirely different framework. Not only this but most e-commerce frameworks are limited in their ability as a content management system, instead offering a pared back version of competing platforms.
WordPress, as one of the leading content management systems offers almost limitless potential for functionality and design options. As a web developer can easily add the official WordPress shopping cart plugin WooCommerce onto an existing WordPress website, this offers business owners the benefits of an e-commerce website with the flexibility of a robust and scalable content management system.
3. WordPress’ Framework is Scalable
Due to the large open-source community of WordPress web developers, there are constant updates and plugins being released. Plugins are small chunks of software that can be installed on a website which allows another type of functionality to work. For instance, there are plugins for image galleries, registration forms and in the case of WooCommerce, online shopping carts. The vast amount of plugins available to your WordPress developer means you can scale up the functionality of your business’ website at a moment’s notice.
No longer are businesses owners limited by the capabilities of their existing website or required to rebuild when their requirements evolve. WordPress offers a scalable option for businesses that need their website to grow with them. In a world where technology and clients expectations are evolving at a rapid pace, your business can’t afford not to invest in a scalable framework that will cater for your requirements in the long term, as WordPress’ website builder capabilities does.
4. Security and Ease of Updates
WordPress rolls out frequent updates and its large open source community means that security patches for malware are frequently updated. Due to these frequent updates, your WordPress website is much less vulnerable to a cyber-attack than more outdated platforms. Compatibility issues are a thing of the past with WordPress, these regular updates means that your website will display and function as expected even when web browsers and mobile devices update their software.
If you have a managed solution, you can expect your WordPress web developer or website builder to run these updates frequently on your behalf. Unlike other content management systems, updates are simple to run and don’t require any down time or complex networks of staging servers to roll out. Updates are simply run at the touch of a button and if you’ve used reputable plugins; testing and bug tracking is a virtually non-existent process.
5. WordPress Offers Endless Web Design Capabilities
People often mistakenly think that in order to have a WordPress website, you need to choose from the library of pre designed WordPress templates. Due to this perception, business owners who are looking for a full customised solution often overlook WordPress as a suitable framework for their new website. However, this couldn’t be further from the truth- any reputable web designer or web developer will be agree that WordPress is capable of delivering a customised website.
If businesses choose to build their website using the WordPress content management system, the design possibilities available for their website are endless. Your web designer doesn’t have to use a template, but rather than can provide a totally customised solution that is designed and developed from the ground up. WordPress and WooCommerce give the control back to the business owner and can adjust to suit your businesses branding and requirements.
6. WordPress Puts The User First
WordPress itself has an intuitive and easy to use interface that most employees will find easy to use. In comparison to other cumbersome website and eCommerce CMS interfaces, WordPress requires little training and is easy to roll out to team members who will be updating the website on a regular basis. The well known WordPress plugin called SEO by Yoast is renowned for making on page search engine optimisation (SEO) user friendly, which means your team of employees can confidently manage your business’ day-to-day SEO services and strategy in-house.
WordPress also provide a wealth of knowledge to help business owners understand how to manage and update their websites. WordPress avoids the overwhelm and confusion that has previously meant the job of updating a business’s blog or products have been left to the few people in the business who understand how. This intuitive and easy to use interface has meant that all businesses – from a local restaurant to multinational brands – have been able to roll out WordPress successfully to their teams. This flexibility is something that very few competing content management systems are able to offer.
WordPress has truly outgrown its roots as a blogging platform to become the leading content management system available to businesses and leading brands today. The explosive growth of its range of functionality, along with its widespread use is testament to its ability to cater to a wide variety of businesses.
The ability of WordPress and WooCommerce to be able to adapt and support a variety of complex requirements means that they will continue to pave the way for the future of web development.
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If you’re after a website that offers you all the benefits of an open source solution but with the functionality of a shopping cart, then WooCommerce is the best choice for your online shop. Over 18% of the world’s shopping carts are powered by WooCommerce, so you can rest assured you’ll be in good company.