Tag - SEO specialist

Freelance SEO Experts

Freelance SEO Experts


Search Engine Optimisation (SEO):-

Do you know what is SEO ? … If no then learn SEO hereby best SEO expert in India.

INTRODUCTION OF SEO:-

SEO is an abbreviation of three words Search Engine Optimisation. SEO is an important part of Digital Marketing.

By doing SEO, We can improve search engine (GoogleBingYahoo etc. ) ranking of any website at affordable prices.  “SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.”

Types of SEO – (1) Onpage SEO (2) Offpage SEO .

Types of SEO according to algorithm – (1) White Hat SEO (2) Black Hat SEO and (3) Grey Hat SEO.

We should not do Blackhat SEO because Search Engine can penalize our website because black hat SEO is just opposite of Search Engine’s needs. I do always White Hat SEO.

1. How Search Engines Work

In SEO, a Search engine for which we are working is our God. As we can say Google is God for all websites. If Google thinks the website is good then Google gives good ranking and if Google thinks the website is bad then website have lower ranking So we should understand Google Algorithm very well and should do good work as our search engine wants.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages, and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

Read more...

WHAT IS AN SEO SPECIALIST?

WHAT IS AN SEO SPECIALIST?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?

Perhaps I should go with my wife’s answer, instead: “He organizes the internet to get high rankings on Google.” You have to admit, anyone who can organize the internet is probably pretty cool.

Should I keep my answers brief, or should I take a little time and educate them about the awesomeness of SEO?

Many professionals in this industry still find it challenging to explain to someone in a different field exactly what they do. Then again, when my wife, a nurse, comes home and tries to share stories and challenges from her day, I feel like she’s speaking a foreign language. So maybe it’s the same for any profession.

In the SEO industry, however, communication and clarity are important . Hopefully, I can clearly answer the question: “What is an SEO Specialist?”

Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researchers and analyzes the trends and best practices online to develop and implement strategies that improve search results.

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.

Search engines, however, are always changing. And SEO specialists have to keep up. Let’s think about what exactly we mean by this.

Consider, for example, a search for the keyword: “SEO.”

Back in the day, the search results looked something like this:

 

At the time (2011ish) SEO ranked third in the search results. You’ll also notice that aside from Google’s own entry and Wikipedia’s definition, the other results are all SEO companies.

These days, the results are a bit different for the same search. Now, this is what it looks like above the fold:

Do you see a theme with these results? Some kind of trend that suggests the type of results Google wants to deliver for that keyword?

That’s right. Currently, there is only one agency showing up in the top ten organic results. (For what it’s worth, we currently rank #11.) Instead, you get a lot of beginners’ guides to SEO, how-tos, and definitions.

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.

An SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them. (In our case, we’re working on a massive guide to SEO that will be published soon. Stay tuned for that.)

Doing the Job

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.

(And by “maximize” we don’t just mean increase the numbers. We mean finding people who are ready to convert and do business with you.)

Optimizing your website for search engines involves being aware of these factors and implementing the right strategies. However, as the search engines change, an SEO can’t rely on the same old activities forever. Modern SEO is about so much more than keywords and meta tags.

There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills. If we were to break it down to the basics, though, you could say that a specialist should understand:

The daily routine for someone working in SEO could include a combination of any of these activities, which means that a true specialist has to have a broad skill set and be willing to always learn more.

Still want to know more? Talk to a specialist. We’ll be happy to provide more details

Read more...