Although strategies and tactics differ very much for the non-technical and technical SEO, even the experts feel that it is very difficult to make them work together. Each of them has their own powers, but if they are combined then it can create magic.
Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site. Technical SEO is the framework and content are built on it, which ensures that each part if optimized and structured for the discoverability of the search engine and human consumption.
Here are a few things that can help you balance technical and non-technical SEO:
– Comprehend the role of the technical SEO in your company: nowadays, technical SEO has become an entirely separate function from development. You need to make your SEO and content team work together in order to establish the goals.
– Balance the On-page and off-page optimization: both of these strategies provide you different benefits, but their impact on the performance of your content is dramatic. So, you must try to balance them.Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site.
– On page SEO: you need to define the responsibilities of each type of SEO. Like, decide what all tasks belong to technical SEO and what all belongs to non-technical SEO.
– Work SEO into the overflow of your content: Traditionally, the publishers and magazines used to make use of the in-house style guide to draw their rules and regulations regarding content. All this stuff is an important tool for the brands to create a consistency in tone and style.