Monthly Archives - May 2017

Hire Professional SEO Experts

A study by Outbrain shows that SEARCH is the #1 driver of traffic to content sites, beating social media by more than 300%.

Is not it amazing? Yes, Search Engine Optimization is gaining a lot of heat nowadays with a whole lot of new possibilities and opportunities in the box. As Google keeps on changing its algorithms, the demand of professional SEO experts is increasing exponentially. It is really very crucial to hire experienced SEO experts to provide quality SEO services to grow up on search engines.

Creating, editing and promoting unique high-quality content is difficult and time consuming. One should have a detailed overview of the SEO experts before hiring. Do not look for cheap SEO because of some pennies you can loss more. But do take care, high price also does not guarantee high quality.

Benefits of Hiring SEO Experts from USA

Keeping the basic resources and infrastructure constraints in mind, it becomes more conveniently important to adopt the outsourcing model. Needless to say, the very primary aim of every business enterprise is to make profit and for that one has to robustly approach and penetrate the market. And this is something what it makes the SEO investment a prime necessity for smaller enterprises. With its rich talent pool, the SEO experts in USA offer efficient, cost-effective and skilled internet marketing solutions. USA resources with their quality higher education are well aware of the international standards. As far as the effective project monitoring is concerned, we have been able to provide efficient results to our reputed clients with quicker turnaround time.

We, at Today Infotech, provide best-in-class SEO services. We bridge up experience, willingness for excellence to mould up innovation with a mutual set of understanding and the client-friendly environment.

Our professional SEO experts will bound up following things to show you up at the top of every search engine:

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WHAT TO EXPECT IN 2017 SEO

WHAT TO EXPECT IN 2017 SEO

1) Mobile becomes priority.

If 2016 gave on emphasis mobile-friendly factors and optimizing for portable devices, 2017 will make it a priority. With the increase in mobile purchases and usage, Google and other online experts foresee a future where on-the-go gadgets would become a must-have. Thus, mobile-friendliness won’t only be an ‘add-on’: it will be THE priority.

However, don’t discount desktop and laptops just yet! Especially if you’re an ecommerce site, it’s important to have a presence in all devices so as not to ignore potential markets.

Pay attention to Progressive Web Apps (PWA), which are basically websites that act and feel like apps. This means they’re more reliable (instant access even with low to no connectivity), faster, and more engaging. With this technology, users in 2017 will expect a smoother, more responsive experience with web browsing. So invest in this knowledge today!

Want to know how well your site compares to PWA? Check out Google’s checklist and test your site with the Lighthouse Chrome extension.

2) More focus on image and video.

I believe there are two main drivers for the renewed interest in image and video optimization:

  • The younger generation (Gen Z, aged 14 to 17) is more visual-oriented. As they say, children are the future. It won’t be long before these kids get a job and become direct consumers themselves.
  • As the shift moves towards VR, images – or immersive environments – become the norm. In fact, today’s most popular platforms like Instagram, Pinterest, and Snapchat all focus on images and video.

Just this December, Google released an update that allowed schema rich snippets to appear when you click on a photo that is product-related. This means that search engines are only getting better with recognizing and categorizing images. Just take a look at Google’s reverse image search to be impressed at how far this tool has gone. So expect to see more updates and/or upcoming features for photos and videos soon.

3) Creative native/earned advertising.

2016 saw tons of high-quality content, from videos, infographics, to interactive articles. But what many people didn’t realize is that those emotionally-driven vids and thought-provoking photos were in fact, paid adverts. However, as they were so imaginatively created and marketed, people didn’t mind at all that they were sponsored content.

A good example would be one of The New York Times’ interactive article on women inmates. It was in fact, a paid post for the Netflix series, ‘Orange is the New Black’, which was mentioned only ONCE in the entire work.

In general, the content was informative, immersive, and highlighted a topic of great interest. In 2017, expect to see such types of marketing strategy from brands and small businesses alike. Not only is this form of content more engaging, it’s a great investment to build your online authority and audience loyalty.

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5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

With a lot of advancements and updates in the SEO vertical, it has become nearly impossible to choose what to choose and what to ignore and walk away. For example, traditional methodologies like usage of targeting keywords for increasing the organic traffic are no longer effective. So, let’s buck up and have a look at some of the techniques that will help you to drive more traffic to your website and improving the overall search ranking without worrying about getting your website penalized by Google.

  1. Remove Parameters That Decrease Your Website Speed

There is no denial in the fact that page speed is the top priority when it comes to SEO. While earlier the loading time of websites was as long as 5 minutes, in today’s time is nothing more than a death sentence. It only frustrates your visitor and increases the bounce rate of your website. Therefore, the first thing that you need to do is remove all the things that slow down your website and improve the user experience.

  1. Don’t Underestimate Link Building

Whilst most of the people think that link building takes visitors away from your website, we think that this is not true. Link building has always and we believe will always play a crucial role in your SEO strategy. However, keep in mind that you link your website to authentic pages having relevant content.

  1. Write For People, Not Search Engines

In the process of targeting your audiences with the usage of keywords in the content, the writers have started writing with a mindset to fit in the keywords rather than making it worthy of reading for the visitors. While you think that you are engaging more people, the reality is that you are losing a major part of your audience by providing invaluable content. Remember, while writing, your first priority is to write good quality content for your audience and not just for search engines.

  1. Unique Meta Descriptions is Necessary

Meta-descriptions is one of the things that is highly ignored by the people involved in SEO. It is the first section that viewers see when your page is served up by Google after searches. A duplicate meta-description can lead your website on to the path of getting penalize and hence it should be unique.

  1. Social Links Are Equally Important

Nobody can deny the importance of Social Media in an effective SEO strategy. This is because, even though Google does not include social media in its ranking algorithm, social media always has a positive effect in the ranking of your website. Facebook shares and likes, tweets, pins, etc.

If you pay attention to these tips, then you will definitely witness an increase in the ranking of your website, will acquire more leads and hence will get more ROI. All the best!

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How to do Google Maps Marketing – Step By Step Guide

What does your SEO need to make your website visible to your local target audience? Why,Google Maps marketing, of course! You must have heard of it already, here and there, onthe fly. However, we do not blame you if you do not know what it exactly is. Google MapsMarketing is not a new component of SEO, but it has gained popularity only recently holding hands of local SEO. If you want your company website to stay on top of all GoogleMaps Listings, you need to perfect your marketing game with Google Maps before you can progress any further.

How does local map SEO help your company?

Local map SEO drives organic traffic to your website. Most of this traffic is from yourvicinity, which boosts your sales even from your land-based store. For example if youare a restaurant located in NY, and you have listed your business with NAP details, itincreases the chances of the local crowd discovering your physical location. Yourrestaurant will enjoy an increased footfall from the local crowd who have the knack forbrowsing the web before deciding on services.

Research shows that about 73% of all website users refer to Google Maps and onlinebusiness listings to read business reviews. Among them, about 92% only visit the stores,restaurants and establishments with at least 90% positive reviews. If your business islisted on, Google Maps that makes it easier for your customers to leave reviews andratings that act as sales magnets. This is why Google Maps optimization has become apowerful tool of local SEO marketing.

Why is your business now showing up on Google Maps?

Optimizing Google Maps is not child‘s play. You will need more than just keywords andbacklinks to make your business visible. It is more challenging that on-page SEO simplybecause your business has to be visible in the local 3-pack. Organic SEO is a breezecompared to Google maps marketing.

Here are a few of the ranking factors we count on, for giving your website a push:

Verification of a company‘s Google My Business page
Cross-referencing across social media platforms, review platforms and business listingplatforms. Your business name must be present on Yelp, Facebook, LinkedIn, YellowPages,and whatever else people check out regularly.
The average rating and the frequency of reviews on Google My Business Local Page.
How well you are using your Geo-target.
Your website‘s domain authority.
These are 5 simple factors that contribute heavily to your Google Maps 3-pack game.

What do you need for Google Maps marketing?

You need gears for every new adventure in life. Marketing is no different, especially whenit‘s Google Maps. You will need at least 3 of the following things before you can startyour new marketing campaign.

Google My Business Account: this is a single dashboard that will enable you to contentyour business information from the search results. You will need complete and verified NAPto make sure that people can find your location.
Claiming your address: this might sound very redundant, but this is the basic step towardsbeing listed. Include zip code. Use USPS verified address information on your website andmentions. In addition, make sure, you use the same address everywhere your business ismentioned.
Business radius: this is important for businesses that offer home services. You need todefine your area of delivery before orders can start pouring in.
Business category: your business category can become your USP in your locality. Forexample if you run a dog spa, your business can be the only one in a 5 miles radius. Sodefining the category of your business is very important to get noticed by potentialcustomers as well.
Getting verified: the verification process can be a little taxing. You may have to wait acouple of weeks before you can verify all your business details over phone. You will begiven a unique PIN on your local address with which you can verify your web listing.
Optimize your listings: after you verify your business, you will need to get otherinformation updated. This includes your open hours, business descriptions and yourconsolidated contact information on your website.
Do not forget to include photos of your business. Including images of a restaurant‘s food,menu and kitchen has shown to increase footfall. You should not forget that Google Maps isalso a visual platform where your customers can interact with the images. Optimize yourimages by adding meta data rich in information and targeted keyword.
Collect reviews: the key to being noticed on the web is collecting as many mentions as youcan find of your business. People love social proof before making a decision and yourpotential customers are no different. Curate all reviews and ratings from businessdirectories. You can even encourage your customers to give reviews (do not manipulatereviews) in return of discounts and gift coupons. Here are a few ways you can collecteffective, authentic reviews:.
Ask them immediately after delivery via email or SMS.
Interact with your customers via your website or Facebook page and ask for their valuablefeedback.
In case you get a negative review, do not try to delete it or refute it. Ask your customerwhat was unsatisfactory and try to resolve the issue amicably.
If an old customer returns, ask them what brought them back and request them for reviews.Repeating customers are your asset and you must not waste the opportunity of getting areview from them.
Digital marketing campaigns like these can not be a success overnight. You need to investtime and energy in perfecting your stance. It may be a month or even more before you seethe results. These months can become trying if you are a novice. It always helps to haveexpert help and expert advice during your marketing endeavors. Having a team of expertSEOs while designing the campaign will give you confidence. Besides, experienced marketingteams are the best assets while trying out new digital marketing gigs like this one.

Is there an easy way to master Google Maps Marketing?

Google Maps Marketing is not as easy, and you have probably gauged it by now. There are nohacks for perfecting the marketing strategy. Sadly, there is no magic wand either thatcan get your business to # 1 rank within 24 hours.

However, you can definitely follow 3 quintessential steps that will work towards boostingyour Google Maps ranking.

Increase the accuracy of citation.
Google spiders never sleep. They are always crawling the internet (and your website) foraccurate data. They can find and relate all the mentions of your business from variouswebsites. This is why you should list your NAP (Name, Address and Phone number) correctlywhile listing your business. The correct NAP is very important for your business profits.If you include incorrect or incoherent data in multiple places, it gives Google spiders ahard time to relate relevant data.

You can look up your own brand name to understand what users and bots are seeing rightnow. Simply type your name into Google search and look for citations. You will commonlyfind your mention in AOL, YellowPages, Yelp, Facebook, LinkedIn and Twitter. The businessdirectories depend on the country you function from. For example, if you are a restaurantin India, you should be able to find citations in Zomato, FoodPanda and TripAdvisor.

You may want to list your business twice, because, well, two is better than one! but.

Matt Cutts from Google advices against it. New Google updates including Panda penalizesduplicate listings. So, if you find your business listed more than once in multiple placessimply log in and delete one of the lesser populated listings. Alternatively, you canrequest the website admins to merge the listings if possible.

If you had old phone numbers, try using that as a search term as well or Google using anold business address. If these are still linked to your business, simply severe the ties.Anything old and out of business should be removed from your business listings.

Create new local landing pages for your business.
The information provided about your business on your website and other listings affectGoogle ranks directly. If your website is filled with local information that Google canaccess and index, the search engine makes it available to the local audience.

Be sure to use original content. Include address, directions, landmarks and mention localplaces along the way. You should also include case studies with local references. Do notforget to use reviews and testimonies from customers as well as a part of your websitecontent. In addition to being great on-page SEO elements, they contribute towards a betterGoogle Maps marketing endeavor.

Local content is not very different from website content. It is just more focused on yourbusiness location and your services that are available in a particular area.

Build your website links.
This is one factor common between off-site SEO and Google Maps marketing. You need toinvest good amount of time in building backlinks to your website. If your friends,business partners, neighbors and family members have websites, simply link your contentand web pages to them.

Since you are working on local SEO, linking to your neighbors is a good idea to be noticedby the local crowd. For example if you have a tourism company that is advertising yourlocality, you can insert a link into their eat out or restaurants section to benoticed by the travelers.

Linking is an ingenious way to increase business without investing a lot of money. Ittakes some time to build a resourceful link repository for your website however; it is aninvestment that will pay off in the long haul.

Why go for Google Maps marketing?

This is Google‘s way of streamlining all business data. If you have your Google MyBusiness Account in place, you can update your data from Google Search, Maps and Google+.Management of local business data will not be a nightmare anymore thanks to the coherentefforts of Google.

This is a great opportunity for SMBs since they can mend their business data and updatetheir Google Business Accounts without spending a single buck. According to Google, It isan easier way to connect with your business associates, clients and other people, whereveryou are.

Why should you get professional help with this marketing venture?

Learning the ways of this new digital marketing strategy can be time consuming. There aremore factors in play than you can count on two hands. It depends on the continuallyupdating Google Algorithm as well as PPC rules and regulations. The recent changes broughtin by Google on their Google Business Maps has also had a great effect on the businesslisting and visibility. Now you can only see 3 results instead of 7. The competition to benoticed has become tougher than ever.

There are a number of tools and software programs that you can use to work on the pointswe have mentioned above. But, you will have to learn about the strategies before you canemploy these tools. Keeping track of SEO and algorithm changes is not easy. In 2017, theonly thing constant is the change in SEO and marketing. Keeping your business visible isquite impossible unless you have expert help round the clock. A good agency can neverpromise you to get the # 1 spot in a week or in 30 days. However, they can definitelyincrease your CTR and website traffic after the implementation of necessary changes.

Do you need help from a niche Google Marketing Agency that knows the Google Webmasterpolicies and Google algorithm changes inside out? Then contact us without any delay. Wehave the best plans and strategies to give your business the boost it deserves withoutcompromising your business values and finances.

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