WEBSITE DEVELOPMENT

today infotech is much more than a website development and design company.

We are an Internet marketing company, who has won national awards in search engine optimization, conversion rate optimization and social media. We also teach two courses on digital marketing at the University of California San Diego and have been featured on websites like Forbes, Search Engine Land, Marketing Land, Search Engine Journal, CIO Magazine and much more.

When we build websites, we make sure they work for your business model, drive traffic and get you the results you are looking for.

We can build you a new site from scratch, assist with a website transfer, drive more traffic to your current site or simple get your current site to convert your existing traffic better.

Steps to Website Development

  • Step 1: Scope Project
  • Step 2: Create Wireframes
  • Step 3: Confirm Design
  • Step 4: Develop Site
  • Step 5: QA Website
  • Step 6: Push Website Live

With our background and strict internal organization, we make the website development process quick and fun for the client.

Our Development Expertise

today infotech has over 10 years of experience in website development. We excel in working with major platforms such as WordPress, Drupal (Uber Cart), Joomla, Magento, MivaMerchant, osCommerce and Zen Cart. Furthermore, our staff frequently creates new solutions on custom platforms. Our talented team is fluent in HTML, JavaScript, CSS, PHP, Ruby on Rails and HTML 5.

A Good Solution

today infotech will build you the website of your dreams at an affordable price. Based in San Diego, CA, our staff is easily accessible and ready to help you make your vision come true.


LONG TAIL KEYWORDS, SIMPLE STEPS TO DRIVE NOTABLE REVENUE

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time.

What Are Long Tail Keywords?

If you’ve never heard the expression “long-tail keywords” before, then you’re probably fairly new to search engine optimization (SEO).

Long-tail keywords are keywords that are three or more words in length. In reality, though, they can be entire sentences.

Consider the way-too-popular search term “blue jeans.” You can imagine how difficult it would be to optimize your site so that it ranked in the top ten for that keyword.

However, you might stand a fighting chance if you go for something much more descriptive and specific. For example: “fade  blue jeans for plus sized women.”

Now that’s a lot more detailed. Keep in mind, though, the search traffic for that long-tail keyword wouldn’t be nearly as high as the search traffic for just plain old “blue jeans.”

“So wait,” you might be asking. “If the traffic isn’t that great, then is it worth my while to even optimize for long-tail keywords?”

Yes. We’ll cover that in a moment.

About That Funny Name (Long Tail Keywords)

Why are these descriptive search terms called “long-tail keywords?” There’s a good reason for it, actually.

There’s such a thing as the search demand curve. It’s a line graph showing searches per month for the most (and least) popular keywords.

The search demand curve a downward-sloping line as you examine it from left to right. On the left-hand side are the more popular search terms and one the right-hand are the less popular terms.

The graph appears to have a long tail on the right that represents about 70% of the search terms. That’s where the name comes from.

Keep in mind, though: the search terms on the right of that graph aren’t necessarily 3 or more words in length. It’s just that the longer search terms tend to fall on that side of the graph.

Why Long Tail Keywords Are Traffic-Getters

So if long-tail keywords receive so little attention from searchers, how will they get you traffic?

Because of one simple word: synonyms.

When you optimize for one long-tail keyword, you’re also optimizing for a variety of other long-tail keywords that each receive only a little bit of attention as well. The net result: you’re aggregating a lot of unpopular search terms into one search term that will get you a lot of visitors.

Keep in mind, Google is extremely intelligent when it comes to comprehending the meaning of words. So it will use synonyms to find just the right match that will provide its users with the best experience.

That means a search term that seems like a good fit for your article, even if it doesn’t use the exact keyword, could easily land that article in the top 10.

For example, consider the search term we looked at above: “faded blue jeans for plus sized women.” Now, suppose somebody searched for “grungy blue jeans for plus sized women.” That might register as a match with Google.

So would “faded blue jeans for heavy set women” or “faded blue jeans for plus sized ladies.”

You can see where this is going.

Hummingbird Is Your Friend

Hummingbird is also a friend to webmasters who optimize for long-tail keywords.

In case you’re unfamiliar with Hummingbird, it’s the algorithm Google launched back in 2013 to improve the search experience. It’s all about trying to derive intent.

And how does it do that? With synonyms and context.

Here’s more from Search Engine Land:

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Certainly, Google is able to determine more about the user’s intent as the user gets more specific. And how does the user get more specific? Often with more words in the search field.

That means if you optimize your article for a very specific intent, a user might find it from Google even if it doesn’t use the exact search term.

So again we see the wisdom of opting for long-tail keywords.

When it Comes to Long Tail Keywords – Go Big or Go Home

That Hummingbird algorithm doesn’t just give the user results based on search intent. It also strives to deliver quality results.

That’s why you should ensure that you’re writing quality content when you optimize for long-tail keywords.

If you don’t think you can handle that on your own because you’re either too busy or not a very good writer, then you should outsource the task to a professional. You’re going to waste your time if you try to optimize content that isn’t first-class.

Also: it’s a great idea to use longform content with your long-tail keywords. The SEO benefits of longform content are well established.

Where Not to Find Long-Tail Keywords

Before we get into where to find long-tail keywords, let’s look at where not to find long-tail keywords: Google Keyword Planner.

There was a time when Google Keyword Planner was a useful (free) tool to SEOs, but those days are now in the past. That’s especially true if you’re looking for long-tail keywords.

First of all, Google Keyword Planner isn’t technically a free tool anymore. You don’t have access to all of its features unless you’re an active AdWords advertiser.

Second, it’s not that good for long-tail keywords anyway. It tends to show you keywords that are fairly compact and often not very detailed. You need more than that.

Fortunately, you have plenty of options.

Searches Related To…

Although the Google Keyword Planner might not be a great place to start on your quest for long-tail keywords, you can still get some great help from the Google search engine.

Just type in a generic search term and look for “Searches related to…” You’ll find several keywords that will, at the very least, get you pointed in the right direction.

In some cases, you’ll find long-tail keywords that you can use.

For example, head over to Google and search for “home theater systems.” Scroll all the way to the bottom of the page.

Check out the “Searches related to home theater systems” section. You’ll probably see search terms like “home theater systems with wireless speakers,” “wireless surround sound home theater systems,” “best wireless surround system.”


What Is SEO?

SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.

For example, if your company is selling blue jeans online, you’d want your website to appear on the first page of the search results when people search for “blue jeans” or “buy blue jeans.”

There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.

Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.

It’s also important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

At Ignite Visibility, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.


What Is Local SEO?

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).

Why would businesses want to limit their SEO efforts to a local audience? Typically it’s because they’re “mom and pop” shops that cater predominantly to a local clientele.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

Keep in mind also that when people search for local businesses, some of the results appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.


What Is International SEO?

It’s a global economy. That’s especially true in the Information Age.

If you want to reach people in a different country who speak a different language, your website needs International SEO.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

When you work with us, we’ll put our team of International SEO experts to work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.

In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.

Finally, we’ll write the necessary code to ensure that search engines in various countries index your website.

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