How to fix Submitted URL has crawl issue in Google Search Console How to Fix Your Site Crawl Issue: 1) Check the crawl errors This is where you’ll get information about what’s causing the issue. The most common cause of crawl issues is when the URL doesn’t resolve correctly. This happens because the server is […]
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How to Increase the SEO Value of your Site Using Website Navigation
How to Increase the SEO Value of your Site Using Website Navigation How to Increase the SEO Value of your Site Using Website Navigation Search engine optimization (SEO) is a critical aspect of your marketing strategy. However, it can be easy to make mistakes when you are new to the field. Website Navigation may be […]
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What is Search Engine Marketing?
What is Search Engine Marketing? Search engine marketing or SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search engine optimization (SEO), paid placement and paid inclusion. What is Search Engine Optimization? Search engine optimization (SEO) is the process […]
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SEO for Architectural Services
SEO for Architectural Services SEO for Architectural Services firm can help you enhance your business presence by optimizing your website. SEO can help increase traffic to your site while helping your SEO for Architectural Services firm to establish online presence. SEO services include creating high quality content that will attract visitors and will help increase SEO rankings. […]
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SSL & Security
SSL & Security An SSL certificate encrypts the information that is sent between a web server and a browser to protect it from interception. In order to get an SSL certificate on your website, it must be installed on your server by someone with technical experience. Once installed and configured, there will be a green […]
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Social Media
Social Media Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from and, as a social media agency, Cariad Marketing uses some of […]
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Marketing Strategy
Marketing Strategy Essentially, a marketing strategy is a plan of action devised to promote your company and its products or services. Ideally, it should be a 12-month plan which should consider your objectives, sales targets, target markets and what activities you are going to undertake in order to reach them. It should also help you […]
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Content Marketing
Content Marketing Content Marketing is all about creating and sharing unique content which people actually want to read and engage with. It entails communicating and getting in front of your prospects and customers without going for the hard sell. Done properly it’s a great way to earn trust and credibility thereby attracting new customers and […]
What is Lead Generation?
What is Lead Generation? Over the last decade, lead generation has changed considerably both online and offline. Gone are the days when cold calling, mass leaflet drops or even large scale radio and TV campaigns can be relied upon to generate the all-important inbound new business enquiries. Customers now have a plethora of choices of […]
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Get your claws into pay-per-click
Get your claws into pay-per-click Pay-per-click advertising, or PPC as it’s more commonly referred to, is a form of advertising whereby you pay a fee every time your ad is clicked. You are therefore basically buying visits to your website rather than attracting them organically as you would do with search engine optimisation (SEO). With PPC […]