Website Data Analysis
Website Data Analysis: We’re huge fans of data at Today Infotech. The beauty of digital is that it’s somewhat a science, and by utilising facts and figures we aid our process. By providing website data analysis, we can fully understand your customer (and potential customer) base.
The types of data we look at are as follows:
- Customer data – CRM
- Website data – Google analytics
- Industry insight data – reports
Tuning into customer data shows us how you’re currently engaging and who you’re currently attracting.
Website data provides us with facts about your current website and digital marketing, it shows us the following:
- Conversion rate
- Traffic levels
- Popular content
- Entry pages
- Exit pages
- Time on site
- Browser use
- Mobile device use
- Positive marketing influences
- Negative marketing influences
Industry insights provide us with a solid understanding of your industry and to uncover trends.
The information we gather and analyse helps us to build up a picture of your strengths and weaknesses as well as define opportunities and threats.
We can then use our website data analysis to inform decisions, set KPIs and plan your marketing strategy.