UX & On-Site SEO
It’s important to go further than simply creating a checklist of on-site SEO recommendations. To deliver real results, it’s essential that your SEO consultant or agency considers on-site SEO too.
I use a data-driven and customer-centric SEO approach to identify user intent across your sales funnel. The goal is to improve and optimise your website structure to increase ranking and search viability. In turn, this offers the best user experience (UX) and achieves optimum conversion.
As a leading SEO consultant, I provide a comprehensive on-site audit as well as a competitive analysis and recommendations. I also develop an optimised site architecture for each service and product page. This helps to increase link authority and enhance your site’s visibility.
UX site audit – A user-experience site audit is essential when analysing your website and a customer’s journey. Any recommendations and changes I suggest can be easily implemented by your UX of dev team.
Conversion Rate Optimisation (CRO) – CRO is an important pillar that most businesses overlook. Based on your website traffic, I will analyse your website’s analytics data and work with your UX team. Together we will implement various A/B testing and heatmaps to further understand your customer’s intent. Then I will develop specific metrics to increase your website’s KPIs.