How Traffic Impacts SEO

How Traffic Impacts SEO


How Traffic Impacts SEO : You know (no matter how new you are to website creation) that you want people to visit your site. Preferably lots of people, right? In the world of websites, visitors create traffic to your site, and – in this one instance – traffic is a good thing. When you have a lot of traffic, search engines like Google and Bing sit up and take notice. When your traffic gets boosted, search engines index your site higher on their search result pages, resulting in even more traffic. This is the web traffic cycle: more web traffic, higher SEO – higher SEO, more web traffic. Obviously, someone has to find your website first, and you’re not going to be #1 on Google your first day in cyberspace. Luckily, there are a number of different channels you can use to impact your traffic, as well as your SEO.How Traffic Impacts SEO

Direct Traffic

Direct traffic is probably the most common source of website traffic. Either a visitor saw your website advertised somewhere, or they are copying and pasting it into their browser. This is good news because it indicates that you have a domain name that is both memorable and attractive…How Traffic Impacts SEO

Social Media

Social media is a game changer when it comes to increasing your website traffic. It also can greatly impact your SEO. You’ve probably heard the phrase, “going viral,” but what you don’t know is that “viral” is synonymous with great SEO. Social media “shares,” “likes,” and views are crucial to getting traffic back to your website…

Email Traffic

Most people, if they have a website/blog/social media page they wish to share, place a link to that specific website in the footer or sign-off of their email. Not only does this help your current clients, friends, or family find your website, but it also helps potential clients or new contacts view your content…

Paid Advertising

Paid ads are simple, and some can be cost effective. Programs like Google or Facebook ads can even provide “retargeting” ads, which essentially tracks individuals who have searched your website (or a similar one). These are effective, but can sometimes be quite expensive depending on the pricing structure (pay-per-click, pay-per-impression, etc.)…

Backlinks and Referrals

Embedding links in content, using referral sites (like Pinterest, YouTube, etc.), and creating backlinks on other sites are all effective ways of generating “referral traffic.” Analytics programs will see that you’re being filtered through another site rather than a search engine, which weighs more heavily on your overall search engine results page (SERP) ranking. This is mutually beneficial for you and the referrers because it generates traffic on both ends…

Analytics Platforms

If you’re ready to get started boosting your SEO and website traffic, one of the important things you need is a way to analyze your current (and future) traffic. Analytics may sound like a really fancy term that makes you think it’s way over your head, but there are two programs that can track and measure your traffic easily for you: Google Analytics and Adobe Omniture.

Fighting for a Piece of the Pie

When you create a website, you probably have high hopes for it and your corresponding business. Google, Craigslist, Facebook, Twitter, YouTube and a few “adult sites” are the most visited websites on a daily basis, earning a large majority of the views from users every day.