Author - Today infotech- SEO Company & SEO Services Provider , Web Development,Freelancer SEO Expert

WHAT TO EXPECT IN 2017 SEO

WHAT TO EXPECT IN 2017 SEO

1) Mobile becomes priority.

If 2016 gave on emphasis mobile-friendly factors and optimizing for portable devices, 2017 will make it a priority. With the increase in mobile purchases and usage, Google and other online experts foresee a future where on-the-go gadgets would become a must-have. Thus, mobile-friendliness won’t only be an ‘add-on’: it will be THE priority.

However, don’t discount desktop and laptops just yet! Especially if you’re an ecommerce site, it’s important to have a presence in all devices so as not to ignore potential markets.

Pay attention to Progressive Web Apps (PWA), which are basically websites that act and feel like apps. This means they’re more reliable (instant access even with low to no connectivity), faster, and more engaging. With this technology, users in 2017 will expect a smoother, more responsive experience with web browsing. So invest in this knowledge today!

Want to know how well your site compares to PWA? Check out Google’s checklist and test your site with the Lighthouse Chrome extension.

2) More focus on image and video.

I believe there are two main drivers for the renewed interest in image and video optimization:

  • The younger generation (Gen Z, aged 14 to 17) is more visual-oriented. As they say, children are the future. It won’t be long before these kids get a job and become direct consumers themselves.
  • As the shift moves towards VR, images – or immersive environments – become the norm. In fact, today’s most popular platforms like Instagram, Pinterest, and Snapchat all focus on images and video.

Just this December, Google released an update that allowed schema rich snippets to appear when you click on a photo that is product-related. This means that search engines are only getting better with recognizing and categorizing images. Just take a look at Google’s reverse image search to be impressed at how far this tool has gone. So expect to see more updates and/or upcoming features for photos and videos soon.

3) Creative native/earned advertising.

2016 saw tons of high-quality content, from videos, infographics, to interactive articles. But what many people didn’t realize is that those emotionally-driven vids and thought-provoking photos were in fact, paid adverts. However, as they were so imaginatively created and marketed, people didn’t mind at all that they were sponsored content.

A good example would be one of The New York Times’ interactive article on women inmates. It was in fact, a paid post for the Netflix series, ‘Orange is the New Black’, which was mentioned only ONCE in the entire work.

In general, the content was informative, immersive, and highlighted a topic of great interest. In 2017, expect to see such types of marketing strategy from brands and small businesses alike. Not only is this form of content more engaging, it’s a great investment to build your online authority and audience loyalty.

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5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

With a lot of advancements and updates in the SEO vertical, it has become nearly impossible to choose what to choose and what to ignore and walk away. For example, traditional methodologies like usage of targeting keywords for increasing the organic traffic are no longer effective. So, let’s buck up and have a look at some of the techniques that will help you to drive more traffic to your website and improving the overall search ranking without worrying about getting your website penalized by Google.

  1. Remove Parameters That Decrease Your Website Speed

There is no denial in the fact that page speed is the top priority when it comes to SEO. While earlier the loading time of websites was as long as 5 minutes, in today’s time is nothing more than a death sentence. It only frustrates your visitor and increases the bounce rate of your website. Therefore, the first thing that you need to do is remove all the things that slow down your website and improve the user experience.

  1. Don’t Underestimate Link Building

Whilst most of the people think that link building takes visitors away from your website, we think that this is not true. Link building has always and we believe will always play a crucial role in your SEO strategy. However, keep in mind that you link your website to authentic pages having relevant content.

  1. Write For People, Not Search Engines

In the process of targeting your audiences with the usage of keywords in the content, the writers have started writing with a mindset to fit in the keywords rather than making it worthy of reading for the visitors. While you think that you are engaging more people, the reality is that you are losing a major part of your audience by providing invaluable content. Remember, while writing, your first priority is to write good quality content for your audience and not just for search engines.

  1. Unique Meta Descriptions is Necessary

Meta-descriptions is one of the things that is highly ignored by the people involved in SEO. It is the first section that viewers see when your page is served up by Google after searches. A duplicate meta-description can lead your website on to the path of getting penalize and hence it should be unique.

  1. Social Links Are Equally Important

Nobody can deny the importance of Social Media in an effective SEO strategy. This is because, even though Google does not include social media in its ranking algorithm, social media always has a positive effect in the ranking of your website. Facebook shares and likes, tweets, pins, etc.

If you pay attention to these tips, then you will definitely witness an increase in the ranking of your website, will acquire more leads and hence will get more ROI. All the best!

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How to do Google Maps Marketing – Step By Step Guide

What does your SEO need to make your website visible to your local target audience? Why,Google Maps marketing, of course! You must have heard of it already, here and there, onthe fly. However, we do not blame you if you do not know what it exactly is. Google MapsMarketing is not a new component of SEO, but it has gained popularity only recently holding hands of local SEO. If you want your company website to stay on top of all GoogleMaps Listings, you need to perfect your marketing game with Google Maps before you can progress any further.

How does local map SEO help your company?

Local map SEO drives organic traffic to your website. Most of this traffic is from yourvicinity, which boosts your sales even from your land-based store. For example if youare a restaurant located in NY, and you have listed your business with NAP details, itincreases the chances of the local crowd discovering your physical location. Yourrestaurant will enjoy an increased footfall from the local crowd who have the knack forbrowsing the web before deciding on services.

Research shows that about 73% of all website users refer to Google Maps and onlinebusiness listings to read business reviews. Among them, about 92% only visit the stores,restaurants and establishments with at least 90% positive reviews. If your business islisted on, Google Maps that makes it easier for your customers to leave reviews andratings that act as sales magnets. This is why Google Maps optimization has become apowerful tool of local SEO marketing.

Why is your business now showing up on Google Maps?

Optimizing Google Maps is not child‘s play. You will need more than just keywords andbacklinks to make your business visible. It is more challenging that on-page SEO simplybecause your business has to be visible in the local 3-pack. Organic SEO is a breezecompared to Google maps marketing.

Here are a few of the ranking factors we count on, for giving your website a push:

Verification of a company‘s Google My Business page
Cross-referencing across social media platforms, review platforms and business listingplatforms. Your business name must be present on Yelp, Facebook, LinkedIn, YellowPages,and whatever else people check out regularly.
The average rating and the frequency of reviews on Google My Business Local Page.
How well you are using your Geo-target.
Your website‘s domain authority.
These are 5 simple factors that contribute heavily to your Google Maps 3-pack game.

What do you need for Google Maps marketing?

You need gears for every new adventure in life. Marketing is no different, especially whenit‘s Google Maps. You will need at least 3 of the following things before you can startyour new marketing campaign.

Google My Business Account: this is a single dashboard that will enable you to contentyour business information from the search results. You will need complete and verified NAPto make sure that people can find your location.
Claiming your address: this might sound very redundant, but this is the basic step towardsbeing listed. Include zip code. Use USPS verified address information on your website andmentions. In addition, make sure, you use the same address everywhere your business ismentioned.
Business radius: this is important for businesses that offer home services. You need todefine your area of delivery before orders can start pouring in.
Business category: your business category can become your USP in your locality. Forexample if you run a dog spa, your business can be the only one in a 5 miles radius. Sodefining the category of your business is very important to get noticed by potentialcustomers as well.
Getting verified: the verification process can be a little taxing. You may have to wait acouple of weeks before you can verify all your business details over phone. You will begiven a unique PIN on your local address with which you can verify your web listing.
Optimize your listings: after you verify your business, you will need to get otherinformation updated. This includes your open hours, business descriptions and yourconsolidated contact information on your website.
Do not forget to include photos of your business. Including images of a restaurant‘s food,menu and kitchen has shown to increase footfall. You should not forget that Google Maps isalso a visual platform where your customers can interact with the images. Optimize yourimages by adding meta data rich in information and targeted keyword.
Collect reviews: the key to being noticed on the web is collecting as many mentions as youcan find of your business. People love social proof before making a decision and yourpotential customers are no different. Curate all reviews and ratings from businessdirectories. You can even encourage your customers to give reviews (do not manipulatereviews) in return of discounts and gift coupons. Here are a few ways you can collecteffective, authentic reviews:.
Ask them immediately after delivery via email or SMS.
Interact with your customers via your website or Facebook page and ask for their valuablefeedback.
In case you get a negative review, do not try to delete it or refute it. Ask your customerwhat was unsatisfactory and try to resolve the issue amicably.
If an old customer returns, ask them what brought them back and request them for reviews.Repeating customers are your asset and you must not waste the opportunity of getting areview from them.
Digital marketing campaigns like these can not be a success overnight. You need to investtime and energy in perfecting your stance. It may be a month or even more before you seethe results. These months can become trying if you are a novice. It always helps to haveexpert help and expert advice during your marketing endeavors. Having a team of expertSEOs while designing the campaign will give you confidence. Besides, experienced marketingteams are the best assets while trying out new digital marketing gigs like this one.

Is there an easy way to master Google Maps Marketing?

Google Maps Marketing is not as easy, and you have probably gauged it by now. There are nohacks for perfecting the marketing strategy. Sadly, there is no magic wand either thatcan get your business to # 1 rank within 24 hours.

However, you can definitely follow 3 quintessential steps that will work towards boostingyour Google Maps ranking.

Increase the accuracy of citation.
Google spiders never sleep. They are always crawling the internet (and your website) foraccurate data. They can find and relate all the mentions of your business from variouswebsites. This is why you should list your NAP (Name, Address and Phone number) correctlywhile listing your business. The correct NAP is very important for your business profits.If you include incorrect or incoherent data in multiple places, it gives Google spiders ahard time to relate relevant data.

You can look up your own brand name to understand what users and bots are seeing rightnow. Simply type your name into Google search and look for citations. You will commonlyfind your mention in AOL, YellowPages, Yelp, Facebook, LinkedIn and Twitter. The businessdirectories depend on the country you function from. For example, if you are a restaurantin India, you should be able to find citations in Zomato, FoodPanda and TripAdvisor.

You may want to list your business twice, because, well, two is better than one! but.

Matt Cutts from Google advices against it. New Google updates including Panda penalizesduplicate listings. So, if you find your business listed more than once in multiple placessimply log in and delete one of the lesser populated listings. Alternatively, you canrequest the website admins to merge the listings if possible.

If you had old phone numbers, try using that as a search term as well or Google using anold business address. If these are still linked to your business, simply severe the ties.Anything old and out of business should be removed from your business listings.

Create new local landing pages for your business.
The information provided about your business on your website and other listings affectGoogle ranks directly. If your website is filled with local information that Google canaccess and index, the search engine makes it available to the local audience.

Be sure to use original content. Include address, directions, landmarks and mention localplaces along the way. You should also include case studies with local references. Do notforget to use reviews and testimonies from customers as well as a part of your websitecontent. In addition to being great on-page SEO elements, they contribute towards a betterGoogle Maps marketing endeavor.

Local content is not very different from website content. It is just more focused on yourbusiness location and your services that are available in a particular area.

Build your website links.
This is one factor common between off-site SEO and Google Maps marketing. You need toinvest good amount of time in building backlinks to your website. If your friends,business partners, neighbors and family members have websites, simply link your contentand web pages to them.

Since you are working on local SEO, linking to your neighbors is a good idea to be noticedby the local crowd. For example if you have a tourism company that is advertising yourlocality, you can insert a link into their eat out or restaurants section to benoticed by the travelers.

Linking is an ingenious way to increase business without investing a lot of money. Ittakes some time to build a resourceful link repository for your website however; it is aninvestment that will pay off in the long haul.

Why go for Google Maps marketing?

This is Google‘s way of streamlining all business data. If you have your Google MyBusiness Account in place, you can update your data from Google Search, Maps and Google+.Management of local business data will not be a nightmare anymore thanks to the coherentefforts of Google.

This is a great opportunity for SMBs since they can mend their business data and updatetheir Google Business Accounts without spending a single buck. According to Google, It isan easier way to connect with your business associates, clients and other people, whereveryou are.

Why should you get professional help with this marketing venture?

Learning the ways of this new digital marketing strategy can be time consuming. There aremore factors in play than you can count on two hands. It depends on the continuallyupdating Google Algorithm as well as PPC rules and regulations. The recent changes broughtin by Google on their Google Business Maps has also had a great effect on the businesslisting and visibility. Now you can only see 3 results instead of 7. The competition to benoticed has become tougher than ever.

There are a number of tools and software programs that you can use to work on the pointswe have mentioned above. But, you will have to learn about the strategies before you canemploy these tools. Keeping track of SEO and algorithm changes is not easy. In 2017, theonly thing constant is the change in SEO and marketing. Keeping your business visible isquite impossible unless you have expert help round the clock. A good agency can neverpromise you to get the # 1 spot in a week or in 30 days. However, they can definitelyincrease your CTR and website traffic after the implementation of necessary changes.

Do you need help from a niche Google Marketing Agency that knows the Google Webmasterpolicies and Google algorithm changes inside out? Then contact us without any delay. Wehave the best plans and strategies to give your business the boost it deserves withoutcompromising your business values and finances.

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ON PAGE OPTIMIZATION SERVICES

ON Page SEO – Make Your Website More SEO Friendly

ON page SEO is very important task in SEO. If your website doesn’t have proper ON pageoptimization then Google will not index your website properly. ON page optimization is theprocess where we do analysis your website and make your website more SEO friendly.

In our SEO services and SEO packages we do check all important ON page aspects like Metatags, keywords density, internal page linking, website navigation, website content,sitemap, robots.txt, analytic and webmaster tool, broken links, W3C validation errors, 404custom error, check responsive, header-footer, keywords stuffing, heading tags, image &alt tags, keywords font styles, canonical issue, website loading time, dynamic pages, URLstructure, gateway and doorway pages etc. And we do ON page optimization before startingthe link building work.

Means, if you want quick indexing in any search engine then your website should be free ofall errors and should be more SEO friendly.

Click here to get free ON page analysis report to your website.

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Hire SEO experts

Hire SEO experts


As we all know in the past SEO was a rather simple task, you just had to integrate somekeywords into the content of your website and maybe create a few links, not really takinginto consideration the quality of either and presto you ended up somewhere near the top ofa search engine‘s list.

Nowadays, however, SEO has become a science that is best left to the experts. SEO expertscan and will make sure your website ranks high on search engine lists. How?

Once you Hire SEO experts at  Today infotech they will review your sitecontent or structure and find out what is wrong with either one or both combined to findout why your website is ranking low, while comparing it to the websites of yourcompetitors.

Our SEO experts will then go on to provide technical advice on website development: forexample, hosting, redirects, error pages, use of JavaScript which will in turn be used tocorrect any existent problems.

The next step is Content development. The quality of a website, which plays a major rolein its rankings, has become vital to Search engine optimization. Your content needs to beunique, informative, easily understood and above all error free. Thus, the creation ofyour website‘s content should be handled by experts who have the expertise and the knowledge to do so whilst targeting your audience and increasing returning traffic.

Another key element which should be handled by a search engine optimization expert is theManagement of online business development campaigns that include social media,advertising, the creation of trustworthy and dependable links as well as other marketingstrategies.

It is important that you Hire SEO experts with expertise in specific markets and geographies, meaning that they should know how to target local as well as global markets.Our team of SEO experts at Today infotech provides you witquality localtylocal SEO services.

One of the most important tasks that are carried out by SEO experts is Keyword research.Using the right keywords in combination with all the above is what will ultimately allowyour website to sky-rocket.

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Professional SEO Services

Professional SEO Services

SEO Experts offers professional SEO services with full transparency, impeccable customerservice, and some of the most dedicated experts in the business. We‘re old-fashionedenough to believe in integrity and ethics while still being up-to-the-minute on the latestdevelopments and strategies in search engine optimization.

We‘ve been leaders in SEO since 2002, back when search engines were barely born andoptimization was barely an idea. We‘ve seen the trends, the black hat strategies, and theopportunists, and we‘ve concluded that there‘s no substitute for knowing the right way toconduct business. We‘ve seen the rise and fall of many a black hat strategist, and we‘restill standing because we know that the strategies that always work have the virtue ofnever failing.

We‘ve helped thousands of clients, from Fortune 500s to small start-ups, rise through therankings, and we‘ve done it with an A+ BBB rating, 98% client retention, and the officialstatus of being the best SEO services available for Fortune 500 companies.

We‘re good at what we do. And we have the data to prove it.

According to a recent study conducted by MarketingSherpa, SEO is THE most effectivetactic for lead generation, but also among the most difficult.

Your company can focus on the word effective, because we‘re the ones making sure theword difficult isn’t something you need to worry about.

That‘s our job.

We offer affordable SEO services, impossibly great customer service, and the beststrategies available today for every size business, large and small. Contact us now to seewhat we have to offer.

Affordable SEO CompanyOur Process

We promise our clients transparency in our professional SEO services, and we mean it. Thislengthy page describes an overview of the process we go through with every one of ourclients, so you can decide in advance if we‘re delivering everything you need.

You‘ll see a lot of services listed in this process, and we expand on many of them in ourservices section. If you ever have a question about a service, a term, or a strategy wedescribe here, don’t hesitate to get in touch we‘re more than happy to explain in detailevery service we provide before you ever agree to let us provide you with affordable SEOservices.

Without further ado: the SEO Experts Process.

Competitive Analysis

Organic SEO doesn’t exist in a vacuum. When you compete for search engine rankings, you‘renot competing against your former best efforts you‘re competing against other businesseswho are trying to optimize for the same markets.

Most likely your competitors have already put a ton of money and energy into securingtheir dominance for a particular keyword, you ‘d be throwing time and money away trying tocatch up to them in that arena but you could take the rug out from under them byanalyzing their strengths and weaknesses to identify opportunities and strategies they‘renot using properly.

That‘s why our process always begins with a competitive analysis: it‘s impossible todetermine the best SEO strategy without looking at your competition first.

We‘ll create a full profile of your SEO standing along with your competitors, anddetermine the areas you can successfully exploit to climb up the rankings and stay at thetop without incurring penalties.

Website Analysis

Once we‘ve taken a hard look at your current SEO standings and those of your competitors,it‘s time to analyze your website‘s performance.

Is your website search engine friendly?
The search engines (particularly Google) have a long list of best practices, and it‘s bestto comply with all of them but in our experience, most businesses are either unaware ofor poorly executing 90% of them.
We make sure your basic online foundation is solid, and this website analysis ensures thatevery aspect of your website is working for you, not against you.

Is your website user friendly?
While we‘re making sure the search engines will look on your website favorably, we‘ll alsomake sure your users are enjoying navigating your site. We‘ll check out your website‘slayout, ensure that all links are working properly and direct to the right places, and ingeneral make the user experience as pleasant as possible.

Search Engine Penalty Analysis

Have you been hit with a Google penalty?
You ‘d be amazed how many business websites are penalized by search engines for blackhat practices even when those businesses had nothing but good intentions.

We‘ll analyze your log files to see if you had any sudden drops in website visitors, whichmay have been caused by search engine penalties or algorithm updates such as Panda,Hummingbird or Penguin updates.

If your website has been affected by any updates or penalties we will create a plan to fixthe areas of your website that are incurring them.
By the time we‘re done, we‘ll eliminate all the components actively working against yourwebsite‘s optimization.

Keyword Research

Keyword research is perhaps the most important part of our strategy process, and it‘s alsothe most misunderstood of all. Most people think we simply pick keywords more or less atrandom if our client is a shoe store in Burbank, we‘ll try to optimize for Burbank shoestore, right?

Not really. Keyword research involves finding out which keywords people use when lookingfor products or services like yours, which keywords are searched most often and howcompetitive these keywords are.

Our keyword research will reveal the best keywords to target, based on search volume,keyword difficulty and relevance.

Keyword Optimization

SEO Experts will optimize client‘s website for up to 50 keywords. Additional keywordoptimization can be provided. Contact your SEO consultant to request additional keywordoptimization.

Meta Data Optimization

You may have heard that keyword tags are no longer relevant for search engines. That‘squite true, but it doesn’t mean it isn’t worth optimizing the rest of your metadata. Titletags still make a huge impact on your search engine rankings, and optimized descriptiontags ensure the best click-through rates.

Our professional SEO copywriters will create new title tags optimized for search enginesand new description meta tags that will be engaging and compelling to ensure the bestclick-through rates.

Website Architecture Optimization

Website architecture optimization basically consists of four components:

Internal linking structure optimization
Website design optimization
URL optimization
HTML code optimization.
In a nutshell, this simply means that your website‘s internal organization will be easyfor search engines and users alike to navigate, ensuring that every single page of yourwebsite is found, recognized, and properly ranked.
Proper website architecture optimization helps get your content indexed, build relevancyfor your keywords, gives your website more authority, and convert more visitors into leadsor customers.

Website Code Optimization

Ah, the back end where only the most experienced SEO professionals dare to tread.Optimizing the source code for your site isn’t the easiest job, and only the best SEOtechnicians out there understand how to streamline your code so that it‘s easy for spidersto index without compromising the integrity of your website on the front end.

We take care of that, and we also insert relevant keywords into the appropriate, searchenginesanctioned places in the code, further optimizing your site on the back end as wellas the front.

High Quality Link Building

Natural and ethical link building
We only wear white hats here at SEO Experts, which means all of our link earningstrategies are completely ethical and natural sanctioned by the search engines and won’tresult in penalties. Instead, We mainly focus on creating top quality content that peoplelike to share on social media and influential websites in your niche.
We also provide additional natural link building services including blog writing, buildingsocial media profiles, creating and promoting infographics, broken link building, pressrelease optimization and distribution services to list your content on relevant,influential, and authoritative websites.

Earning high quality links
If you‘re going to win front page ranking, you need to get other websites linking toyours. These inbound links from authoritative sites essentially give credibility to yourbusiness in essence, the respected names of the industry are saying to the searchengines: This business is one of ours, and we think it‘s worth recommending to others.
There‘s no easy or fast way to build links; anyone who tells you otherwise is sure to bewearing a black hat in their off hours. Link-building is a long-term strategy, and itcomes into play later in your campaign usually on the heels of content development,because the best way to get other authoritative sites in your niche to link to yourwebsite is to earn their links by creating useful and informative content which they willwant to link to.
We create top quality content which is so compelling, that relevant and influentialwebsites, bloggers and journalists will want to link to your site adding greatly to yoursite‘s authority in the eyes of the spiders.


The more your visitors enjoy coming to spend time on your website, the higher yourrankings will become. High quality content development gives them a reason to hang around and often, to buy some of your services and products while they‘re at it.
Our content development services include providing content of every variety, from articlesand blog posts to website copy and white papers.

Benefits of High Quality Content

Increases conversion rates
Reduces bounce rates
Naturally attracts high quality backlinks
Lower bounce rates and more quality backlinks = better search engine rankings.
Page Speed Optimization Services

When we clean up your code, the spiders index your content quickly and your users areable to load your pages more quickly too. This is hugely valuable to your site‘sauthority; slow sites are penalized by the search engines, and users hate slow-loadingsites more than anything else in the world. A slow site alone can cost you as much as a30% decrease in conversions and lost revenues.
We will analyze your server settings, JavaScript and CSS, images, content, and HTML tofind every possible way to improve page speed performance, which makes the search engineshappy, increases user retention and conversions, cuts download times, reduces bouncerates, and delivers fantastic customer satisfaction.

Benefits of Page Speed Optimization

Improves user experience
Increases conversion rates
Reduces bounce rates
Improves search engine rankings

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Conversion Rate Optimization Services

Conversion Rate Optimization Services

What is Conversion Optimization?

Conversion optimization, aka conversion rate optimization, is the process of improving the user’s experience and fine-tuning your website so that you can convert more website visitors into customers.

Conversion Rate Optimization Services Are the Key to Sales

SEO breaks down to a few simple tasks: building your brand, getting your company in front of the right people, and convincing them you have what they need.

We do all of that work, and we do it exceptionally well, but all of that work fizzles if you’re not getting what you really want: cold hard sales.

Conversion rate optimization services are how you get the sale in hand. Conversion optimization ensures your click-through rate. Conversion optimization makes your customers pick up the phone and call for a quote. Conversion optimization gets them to click the buy’ button now instead of leaving the tab open for later.

We offer the best conversion rate optimization services around to deliver results you can see in your bottom line.
What Makes Conversion Optimization Work?

When you hire us for SEO services conversion rate optimization, we take a hard look at your sales chain and where you’re losing would-be customers along the way. Some of the most common issues include:

A high bounce rate once visitors arrive at your website
Customers putting an item in a shopping cart and then abandoning it
Prominent, well-written calls to action– that no one is clicking on
We have the analytical skills and SEO experts to find out what isn’t working and how to fix it. Our conversion rate optimization services get your potential customers past that moment of hesitation that loses you the sale.
Our Methodology

Usability Analysis & Optimization

Sometimes, your visitors aren’t buying because they don’t want what you’re selling. It’sno use going after those people– they aren’t interested. But there are lots of people who are interested and ready to buy but can’t complete the buying process for a variety of reasons like:

Not being able to load the site in their browser
The pages don’t load fast enough to keep them interested; they get fed up waiting
The copy doesn’t quite push them into the buying mood; they’re interested but not convinced
Getting stuck on broken links or pages that direct to the wrong place
The form keeps coming up with an unexplained error and they can’t figure out why
Navigating from page to page isn’t easy and they can’t figure out how to buy
We can help you solve all these problems– and more– making your user’s journey from initial site visit to sale utterly effortless.

Heat Mapping

Heat mapping lets us know where your visitors are clicking on your website and create the acohesive idea of how they’re navigating from page to page (or if they’re clicking away too quickly). We can use this information to analyze what the user wants from your site and optimize their experience to match what they’re looking for.

Website User Behavior Analysis and optimization

If you want to know how to make your website work better, you need to find where the user experience is breaking down. We analyze your current website traffic to find out where your users are coming from, how long they viewed each page, which pages they visited, and where the process of conversion fell apart for them– on the landing page? At checkout?Your contact page? With this data, we can make the user experience more seamless and punch up the areas of your site that aren’t holding their attention or converting them to buyers.

Strategic and Effective A/B testing

What works beautifully for one website will crash horribly with another, which is one of the reasons most companies resort to split-testing every possible scenario in hopes of finally stumbling into the right combination. That strategy will work– eventually– but you’ll waste a lot of time and money on every single sales page, email, and website you ever create.

We don’t simply “guess”, split testing possible scenarios all day long. We have the tools, islosingthe statistics, and the expertise to make an educated analysis of where your is losingconversions– and what improvements will actually get the conversion rate toincrease.

We use our A/B testing strategically, with expert analyses of your audience, your product,y our company, and your content before we start testing various page elements.

What does that mean, in plain English? Our conversion rate optimization services startwith an exceptionally high conversion rate and trend upward from there. No messing aroundwith microscopic improvements from your so-so conversion rate– we make huge stridesforward immediately, and keep moving on up.

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How SEO Services Can Boost Your Traffic?

Search Engine Optimization has become a vital element for any business holder to improve its site traffic. But, there are many individuals who still not understand the importance of effective SEO services. So, for such individuals, this article will help in understanding how SEO Services improve site traffic in an efficient manner.

Keywords: SEO Experts first begin their work by keyword research. After fetching the list of keywords that are widely searched by the individuals in the particular industry, theseSEO Experts start optimizing the site according to the keywords. When your site has content and other elements according to the keywords that are being searched widely than your ranking on the search engine improves.

Backlinks: Through SEO Marketing you don’t just get traffic from search engines but, also from other sites. The best SEO company is one which, expertise in getting backlinks from any industry without many hassles. With enough backlinks, the probability of getting traffic from other sites increases, therefore always look to hire SEO Experts that can get you backlinks easily.

Long-Tail and Locations-Based Keywords: Along with including widely searched keywords, theSEO experts also include long-tail and location-based keywords that further improves the traffic. With such keywords, you get the precise audience on the website which automatically increases the conversion probability. When you specifically want to target audience the location-based keywords get traffic that is specifically searching for something in the particular location. Google can not know about your location and services until you specify them.

Including city and region names further, optimize the site and helps the search engine in listing your website in a precise manner. The overall aim to improve traffic on your website is to improve the conversions and with the precise audience, you get closer to your final aim.

So, if you are looking to gain a competitive edge in the market with efficient results then, opt for efficient SEO services that can help your business grow in the right direction.There are many service providers in the market but, ensure to hire the one who can understand your business and get results.

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What Is Off Page SEO Services?

When you opt SEO Services for promoting your website visibility on search engines, it requires both on-page as well as off-page efforts to improve the overall rank. The Off Page SEO package basically works on promotion of a website beyond just design. This helps in pushing the rank of a website higher in the search results. All these activities are performed outside the limitation of your website, which includes Link building, social bookmarking and social media promotions.

Each of the mentioned services holds its own importance and plays a significant role in the overall off-page services. Link Building is basically taking a link to your website from a website which is working in the similar domain in exchange of content or economical benefits. Social bookmarking is putting your website link with useful content on various platforms which share similar interests. Whereas, Social Media Marketing deals with promoting your website on various social media platforms.

As the competition is increasing at an exponential rate, Off-Page SEO Services holds vital importance. A website which is high quality and useful is more likely to have references from other websites and mentions on different social media platforms. Further, it is also likely to be bookmarked and shared in different communities among the users with similar interests. Therefore, Off-page SEO services work in improving the overall reputation of the website in an effective manner.

Benefits Of Off-Page SEO?

A successful off-page SEO strategy will generate a list of benefits but the most important is the higher rank in the SERPs which eventually lead to more traffic. Improvement in PageRank is another byproduct of a better SEO strategy. Eventually, off-page SEO efforts give more exposure to your website through more links, visits, and mentions of social media platforms. These services are not time limited and should be continued without any significant halt.

So whenever, you are looking to buy a basic SEO services package, make sure the service provider is offering Basic Off Page SEO package embedded in it. Today Infotech SEO Services are designed in such a manner that even our standard seo services package also include off-page strategy. We know the importance of all the factors that play an important role in improving your website’s visibility on search engines and therefore, always offer competent package that can suit your business in an effective manner.

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