Aligning PPC & SEO

Rather than offering PPC services, I provide a one-search digital strategy that combines PPC & SEO.

Aligning the two channels offers better ROI as it means you can better define the search terms’ intent and high CPC. That’s the case for both branded and generic terms.

I can work with you to define the page score, Click Through Rate (CTR) and Cost Per Acquisition (CPA). This helps develop a one-search strategy that results in a lower spend and high conversion rate for your ad campaigns.

I can also help develop engaging content and highly authoritative landing pages for paid campaign. Similarly, understanding your sales funnel and user behaviour across your search landscape deliver a higher ROI between the two search channels.