Monthly Archives - February 2018

WordPress Search Engine Optimization Tips

WordPress Search Engine Optimization Tips

Its actual that without SEO even novel substance can’t score more . To rank high in Search Engine Results your articles and Site must be SEO Rich . So today I am here with some must have WordPress SEO Optimization Tactics . Expectation you definitely know the energy of WordPress blog .

These tips aren’t just for WordPress Users yet in addition for Drupal, Joomla And Other Static Pages Websites . Expectation You Will make the most of my guide . On Site SEO Optimization Basically there are Four things that are capable and we will examine about in this article.

These are following :-

1. Website design enhancement Optimized Permalinks URLs:

Search engine optimization Optimized Permalinks Structure Permalinks Structure assumes a fundamental part in SEO of your site .

To alter or see your current Permalinks structure explore to Dashboard>>Settings>>Permalinks . For the most part writes make utilization of %postname% permalinks structure and Even I am utilizing same structure on this blog yet the best Permalinks for SEO is %category%/%postname%.

Indeed its the best performing Permalinks Structure that even numerous Experts and Pro Bloggers recommend . So in the event that you have wanted to utilize that Permalinks structure then you ought to know about one most serious issue in WordPress Category Permalinks Structure.

As a matter of course WordPress have this structure for Categories :- domain.com/classification/categoryname . So on the off chance that you utilized that permalink structure then you would have less space for your post catchphrase in post URL . For instance on the off chance that you are composing an article ” How to Get Adsense Approval ” and class you utilized for this article is ” adsense ” .

At that point your permalink would be something like domain.com/class/adsense/how-to-get-adsense-endorsement quick . Arrangement :- So you can see that classification base permalink structure isn’t SEO Friendly as a matter of course.

There is a module which would help you a considerable measure on the off chance that you are running with Categories Bast permalink structure . Its WP No Category Base Plugin . As depicted above of course WordPress Categories Based Permalink structure is domain.com/class/categoryname yet in the wake of utilizing this module your classification permalink would be something like domain.com/categoryname.Means the irritating word “class ” won’t be there no more .

2. HTML Semantic Structure:

HTML Semantic Structure That’s where WordPress is a poo ! Trust me, I am not lying . 95% Wp Themes are poop around there. They are publicized as SEO Friendly yet they aren’t . By “Poop” Word I mean the wrong structure of subject which isn’t useful for SEO.

Heading Tags like H1 to H6 speak to semantic implications like Title/Sub Title . Typically H1 have more weight however H6 have less weight in Eye of Search Engines . So as a rule you should utilize them inside your Article however for the most part WordPress Themes utilizes these labels in different fields of your blog like Sidebar, Blog Header , Footer and so forth .

What’s more, for the most part subjects utilize H1 Tag as Header Logo/Blog Title which is the most exceedingly awful piece of On Website SEO.

  • Why its terrible SEO to Use Heading Tags For Sidebars/Footer Widgets You shouldn’t utilize Heading Tags for Sidebar And Footer Widgets on the grounds that more often than not they shows up on each post of your blog . So if there title resemble ” Latest Posts ” , “Labels” , “File ” , Then web search tool would consider them Article Keywords . So you shouldn’t utilize Heading Tags for your gadgets Titles.
  • Why it is awful SEO practice to Have Blog Header/Title as H1 ? Same as Sidebar And Footer , it additionally shows up in each article . So in the event that you are having your article title as H1 and utilizing H1 inside your post body . At that point there will be two H1 Tags which is extremely – 2 awful for SEO.

You shouldn’t have Two H1 labels on Same Page . H1 must have the catchphrase you will rank the post for and I am certain your header don’t have distinctive watchwords on various pages . So never utilize H1 Tag for Blog Title/Header as H1 have more weight . You can utilize H2 for this reason.

Arrangement :- So here is the answer for both of these issues. You can see I am utilizing Blog Title as H1 and Post Title as H2 on Homepage . In any case, on my post pages Blog Title moves toward becoming H2 and Post Title moves toward becoming H1 which is compelling SEO Structure . All that is conceivable with Conditional Tags as it were. Div And Span are HTML Tags which can be utilized for Widgets Title on the off chance that you would prefer not to give any weight or inclination to them.

These are the labels for the most part utilized by Web Designers . There is fundamentally one primary contrast between these Tags , DIV is named as piece level while SPAN is named as inline level . Influencing Widgets To title SEO Friendly :- For encourage altering you should have some information of WordPress Themes ( php ) altering . Else I can’t help you.

The thing you need to do is Editing sidebar.php of your wordpress subject . In sidebar.php you can alter Heading Tag to different labels you need . Same thing you need to do with footer ( If you are utilizing ) . Simply alter footer.php as per your necessities . I won’t go into points of interest simply discover the default H* Tag being utilized as a part of your sidebar/Footer title and alter it as per your decision.

So you need to do following changes :-

  1. Altering Single.php to influence post/to page title as H1 on Single Post .
  2. Altering Footer.php And Sidebar.php to guarantee that no heading labels is utilized for their Title.

3. Web crawler orders/no-ordering Canonical URLs:

That’s the primary thing to see yet in the event that you are a WordPress User at that point proceed in light of the fact that WordPress as of now have Canonical URLs . Be that as it may, on the off chance that you are intending to outline another subject or doing changes at that point remember it.

List items Pages :- There are different pages in your blog that must be ascribed as no-list and even Google Recommends it . Fundamentally I won’t go into points of interest yet in any event you should no-record Tags , Categories , files and Search Result pages of your blog . Furthermore, that would be vastly improved on the off chance that you supplant your default seek box with Google Search Box.

No-Index Tag Pages :- It additionally have much impact on your site SEO . You should add no-record credit to your labels pages with the goal that they won’t show up in Search Engine Results . To do as such , you can make utilization of “Across the board SEO ” or “Yoast SEO” Plugin.

Presently you will surmise that Why we should no file label pages ? Reason is basic you shouldn’t influence your copy pages to show up over and over in Search Results . By doing as such number of filed pages will diminish yet trust me Search Engines Would love your site . Fundamentally you add 4-5 Tags to each post you make ,just there would me more Tag Pages at that point Content Pages which can’t be expressed great in any condition.

Classifications Pages :- However you shouldn’t utilize no-file for classifications on the off chance that you are having few quantities of focusing on classifications yet in the event that you’re having several classes then its better to no-file them for spam anticipation.

Documents Pages :- In the majority of the cases you should no-list chronicle pages since they additionally looks shitty and spammy . You shouldn’t have Archives Widget on your blog since it would make grapple content like ” January ” 2013 ” and so on. What’s more, on the off chance that you are having Author/Listing Pages at that point make a point to no-record them also . For reason for no-ordering you should utilization of ” Meta Robots Wp Plugin “.

4. Interlinking in Smart Way Homepage Link For Better SEO:

If you are having a Homepage interface in your header at that point make a point to add no-take after credit to it . Rather you can include that do-take after Homepage interface in your footer which would have less effect on SEO . Continuously remind that Header Links have more power then Footer Links in the event of SEO.

Evacuating Bad Links :- By terrible connections I mean Tags,Categories,Archives Pages which we have no-listed . Additionally there are some different connections like post date and creator which likewise shouldn’t seem to Search Engine . Indeed, You should utilize them for better client route however try to no-tail them.

Not any more Silly/Useless Widgets :- Any of gadget you are utilizing on your site if not having much utilize then it must be killed . It won’t just accelerate your pages yet additionally would give a spotless and beautiful experience to clients .Dangers of Using Many WordPress Plugins You ought not utilize much WordPress modules on your blog. Don’t just utilize modules since they exists.

You should have a strong and justifiable reason motivation to utilize a module . So Be strict to modules and just select those which are key . I know such folks who execute Trojans in modules and took control more than a huge number of sites . Continuously ensure you download modules just from wordpress.org modules catalog in light of the fact that there are not very many possibilities that recorded modules there would have Trojan inside them.

5. Portion And Content Description:

Passage And Content Description This isn’t having much impact on SEO however its must for uniqueness . You should include some portrayal you’re posting pages or classification pages . Be that as it may, on the off chance that you have no-ordered them since they are accessible in mass at that point no compelling reason to do this . Be that as it may, on the off chance that you are having less Tags And Categories then you should add portrayals to them.

Portrayal can be anything between 60-250 Words and significantly more in the event that you are a bad-to-the-bone and wanna bode well .

Utilization of Short Excerpts :- Always ensure you have short selection on your Homepage and posting pages . You shouldn’t have all the more then 200 characters ( 60-70 Words ) for your post selections . Since selection is just a thing which gives a correct thought that about what your article is ! So utilize little substance for passages and furthermore ensure you aren’t utilizing Full RSS Feeds .So folks that was all from me.

Also Read: How To Add RSS Feed To Website And Its Importance

Expectation you preferred the substance . In the event that you are having any issue in altering or applying these tips at that point kindly don’t befuddle and make utilization of remark frame beneath . Your recommendations and perspectives are invited .Similar Awesome Stuff For You =>Share your Views, Just Leave a Comment.

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7 Easy Ways to Speed up Your Website

7 Easy Ways to Speed up Your Website

The most baffling thing for the client is to sit tight for the site to load. When I heard that in the late 2009 Google will consider the loading of the site and punish those sites which are slower. It was a major advance to make the web speedier and simple to explore. The web ought to be quick, and it should snap and react rapidly to any question. In the event that you are stressed over moderate stacking, you can consider these things to begin.

1. Utilizing Flash

Utilization of blaze on sites is extremely cool, you can do parcel of astonishing things with glimmer and I for one like blaze sites, yet when you are utilizing streak on your site it will take at some point to stack. It is conceivable to fabricate a site without a glimmer, however in the event that you would prefer not to expel streak, at that point you have to utilize it in abundance. You can upgrade the client involvement with streak as opposed to covering entire site in streak. It will help your site to work quicker, and you can likewise pack the documents to stack speedier.

There is another disappointing thing when a guest visits a glimmer site, and they can’t stack the blaze site since they don’t have the most recent form of the glimmer player. Give a connection to updating the glimmer player, with the goal that they can without much of a stretch explore through your site.

2. Utilizing Images

Pictures are the essential to pull in the consideration of the guests on your site, yet some of the time a portion of the pictures set aside a great deal of opportunity to stack. You can beat this issue by packing the picture records. I had an issue while I was lessening the measure of the pictures, their quality diminished while decreasing the size. You can utilize any great picture programming or any online administration to resize your picture to your necessities.

Continuously do whatever it takes not to diminish the nature of pictures since nature of pictures is the vital thing to consider. Packing the pictures will help you to stack your site quicker, and it will build the client encounter also.

3. Utilizing Java Scripts

Java contents are principally used to stack ads, for example, Google Adsense or some other outsider java content code. You have to evade the java contents however much as could be expected, yet it is the need also. You can pack your java code to influence it to stack significantly speedier; the best tip to pack the java content code is to search for online java pressure site. It will help your site to stack quicker.

You can likewise utilize the outsider java contents after pressure, yet when there is some issue with the java content gave by the outsider it may influence your site to stack slower.

4. Utilize Less Widgets

Utilizing the gadgets on your site and blog is extraordinary; you can undoubtedly put numerous things through the gadgets. When I began blogging, I put an excessive number of gadgets to influence my blog to look more appealing, however the stacking time was altogether expanded and around then I couldn’t make sense of the issue.

Later on, I discovered it was because of an excessive number of gadgets on the blog. It may require a great deal of investment for the clients with moderate association and in the wake of lessening the gadgets speed was expanded.

When you are utilizing the gadgets on your site you have to consider following:

What number of gadgets do I require?

What number of gadgets I am utilizing?

Which ones are fundamental?

It will help you out to dispose of additional gadgets on your site, and it will expand the speed of your site.

5. Utilizing Redirects

Utilizing the 301 sidetracks are thought to be SEO agreeable and you can utilize it on your old areas or ways which you have moved to another area. I have seen while utilizing the sidetracks that when you set up a divert on your site, it stacks the old deliver first at that point to new address. This will back off the speed of your site on the off chance that you are utilizing an excessive number of sidetracks.

Have a go at staying away from the additional sidetracks, you can utilize the 301 changeless diverts on your old spaces, yet abstain from utilizing them on different pages again and again. This will expand the speed of the site.

6. Picking Web Host

You may figure how might a web have going to influence the speed of the site? On the off chance that you take a case of a web have with slower server and additional heap, it will influence your site to stack slower. You should be exceptionally watchful while picking a web facilitating organization.

Solicit a considerable measure from inquiries before picking a web have on the off chance that you don’t have a facilitating knowledge previously. Get some information about their server details and ensure they don’t oversell. In the event that their servers are quick, at that point your site will stack quicker also.

7. Utilizing Cookies

Endeavor to utilize less treats on your site, you may have seen a portion of the sites, which require having treats empowered to stack the site. It will back off the speed for the clients; don’t put an excessive number of treats on your site. Same lead applies when you are utilizing a blaze site.

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Top 10 SEO Tools For Bloggers In 2018

Top 10 SEO Tools For Bloggers In 2018

Being a blogger, small business owner or online marketer, SEO is important and to understand and make it even easier, SEO tools play a significant role which is mostly used for keyword research, site rank tracking, and link building and competitor research.

SEO is really necessary to your website, especially for Google because it will give more credits to a website having a good number of quality Backlinks and relevant content.

As you know, SEO plays vital role making your website easy for both user and search engine.  Therefore, you need some quality SEO tools for advanced technical solutions. Talking about advance tips, say your site is on a niche that targets a specific country, then having a country specific address can help you with local SEO. For example if your site is targeted to UK then a UK street address can be really helpful.

The perfect use of SEO tool can help to boost your site overall performance such as to increase traffic to your website, you need effective SEO tools. SEO tools can also be used for keyword research and analysis, checking Backlinks and your website rank.

Bloggers, interested in SEO probably want more traffic on their website and if you are a blogger and searching for useful SEO tools, check out the list of top 10 best SEO tools for bloggers in 2017:

  1. Grammarly

Grammerly

Best grammar checking tool offers free and paid service. It provides free browser extension for Chrome, Firefox, and Edge and can also be downloaded for Microsoft Office as per your need.

It is a very useful tool and really worth to use by bloggers, students and writers and it helps people to communicate more effectively checking the grammar, spelling errors, misspelled words and punctuation mistakes of your messages, documents, article and social media posts every day.

Most trusted tool to improve English writing and therefore, millions of users rely on Grammarly to make their writings mistake free, interesting and impactful.

Also Read: Impact of SEO on Small Businesses

What you need to do to check the grammar which you have already written is: just copy and paste the text written in the English language into Grammarly‘s editor and it will help you to write correctly and improve your writings too.  Online text editor helps to correct every single mistake.

  1. Ahrefs

Ahrefs

This SEO tool is used for research and analysis by thousands of online marketers, bloggers, and small business owners. A reliable and solid Backlink checking tool for every blogger delivers the detailed Backlinks profile of any website URL.

Very easy to use and straightforward tool for the present time and get up-to-date the relevant information on any domain name.

Also Read: WordPress SEO Tips

Ahrefs also ensures you to know what type of content is generating the more leads and turn it into income. This tool provides you a complete solution for link building, link research and Backlink profiling, link detox’s and anchor text analysis and all are good for your website SEO.

Ahrefs is well known for its intuitive design, reliable data and innovative features and it makes Ahrefs invaluable to us for SEO.

  1. Copyscape

Copyscape

Best Online SEO tool to protect your own content from stealing and to check the originality of content.

Sometimes the articles you purchase spending more money may have been copied or stolen from the other sites and before publishing them on your site check the originality of that content to protect yourself because as you know, copy content can damage your reputation and affect search engine rankings.

Also Read: 7 Easy Ways to Speed up Your Website

It also provides the worlds most popular and powerful online plagiarism detection solutions.

Therefore, millions of website owners, blogger prefer to use this tool and check their content’s originality before publishing it to any website.

It also offers free plagiarism warning banners for a website to protect against stealing your content.

  1. Ubersuggest

Ubersuggest

Best way to find the new keywords which are not available in the Google Keyword Planner sometimes. What you need to do is just enter a keyword and this tool will provide you huge keyword opportunities well organized alphabetically.

Also, if you are looking for niche markets, you can use this frequently to get more information related to the topic.

It saves your keyword research time and provides you a list of keyword allowing to be easily copied to other application such as MS Word and MS spreadsheet.

Once again I would like to say that Ubersuggest is the best free keyword research tool provides many possible ideas from the keyword you type. The results are much more related to the topic, and user loves this feature most.

  1. Google Analytics

Google Analytic

A best free tool that provides detailed statistics regarding the daily visitors of your website.

It can be used to track pretty much every single bit of traffic of your website. You can easily figure out site visits, bounce rate, pages per visit, and average time on site, page views and the percentage of new visits.

Google analytics helps us to improve engagement and it can be used for content promotions on your homepage.

  1. Google Keyword Planner

Google Keyword Planner

Help to reach the right customers choosing the right keywords in the right way. Discover new keywords related to your product and compare keyword trends.

Google keyword planner play an important role to ensure your content remains relevant to your audience.

You need to enter a keyword into this tool and in return, Google will fetch all helpful stats and keyword strategy for you. It will suggest you every essential term which you might not have considered before.

Start choosing better keywords to your website content using this tool and make it viral.

  1. Google Trends

Google Trends

Starting with SEO, you should first of all to do in-depth is keyword analysis. It can be used to develop a real-time marketing strategy, improve SEO and research niche topics by Geography.

A quick search shows the rise of potential terms and best SEO opportunities for blog post content. You can see the latest stories on different topic trending worldwide.

Google trend is the best tool for every bloggers and journalist to keep track of what people want to know and interested about. The most important use of Google trends by bloggers is to analyze the search data and running multiple SEO tasks such as keyword research and comparison, looking up for competitors, niche search and finding content.

  1. Yoast SEO

Yoast Plugin

Best and favorite SEO tool for every blogger, help to optimize your every blog posts for Google in an awesome way, therefore, it has become number one WordPress SEO plugin.

It attracts more visitors from social media, increases engagement and drives more traffic to your site from Google and Bing.

This SEO tool is available free and premium both version and as it happens premium version works wonder.

It comes with lots of amazing features like keyword optimization, a preview of your page, readability check, no duplicate content, full control over your breadcrumbs, content insights, internal linking suggestions and technical stuff in the background: and these all are perfect for your website SEO.

Yoast SEO WordPress plugins Snippet Preview feature is wonderful which can be used to see exactly how your published post will appear in search engines. And therefore, you can change the blog post title and Meta description which will appear in search engines appropriately.

  1. Schema Creator

Schema Creator

The best tool for online digital marketers which helps to translate their content into the search engines language. Using this SEO tool you can create custom codes to display your events, reviews, organizations, and people, in such a way that search engine easily understand.

It is a Simple but powerful tool to optimize your website for search engine. Everything will appear in a language that search engine understands.

It helps to boost your website search engine appearance and performance, optimize pages and allows bloggers to manage their business insight.

What you only need to do is create custom code, copy and paste it to your website.

You can also use WordPress plugin for an easier implementation to your WordPress website.

  1. LongtailPro

Longtailpro

Working on a micro-niche blog, one of the biggest challenges for every blogger is finding the right keyword to drive traffic on site.

LongtailPro is the best desktop keyword research tool runs on Adobe air and provides you profitable niche keywords.

It acts just like an automated system to provide you the perfect keyword.Its biggest feature is that you don’t have to be a master in SEO to use this tool; it is simple and user interface and therefore, can be used by anyone.

Since this tool is packed with tons of features, works more than a keyword research.  You can create multiple projects generating keywords based on your typed keyword and export them all in Excel spreadsheet too.

It can also be used to check the rank of your keyword in different search engine sites like Google, Yahoo and Bing, keyword competition checker and find the available domain names.

Conclusion: Best SEO tools will help you to work quicker and smarter.

As we all know SEO is the big part of online business, and online marketers know very well the importance of SEO which is the largest source of generating leads, increase traffic and drive more sales.

This top 10 SEO tools will surely help you all to achieve a high ranking of your website, grow and shine your business in 2017.

These tools are simple, easy to use, and fast; some also offer free service and I hope you find minimum one or two SEO tools, useful to you.

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10 Easy Steps to Boost Your Search Engine Rankings!

All together that somebody finds your site and purchases your item on the Internet it is basic to make it known to the world. So the main thing you do is to submit to web crawlers.

Yet, a web index posting alone does not guarantee you will get any new guests to your Website until and unless you show up among the high rankers. Your Website must accomplish higher internet searcher rankings all together that your clients can discover your webpage quickly.

You will achieve higher rankings in the event that you take after the simple strides to advance your site which I?ve ordered beneath:

1. Research Your Keywords!

This is the absolute most essential part of website improvement, so there just is no chance to get out. On the off chance that you don’t know how your guests scan for your item or administration, at that point you are just speculating.

Also, would you be able to envision a seeker who doesn?t know where to send his slug? I wager you don?t. Don’t simply expect you know how individuals will attempt and discover you.

Visit your opposition and take a gander at the terms they use in the watchword labels and all through their pages and incorporate a rundown of catchphrases.

You?ll invest a decent piece of energy in this since it will result huge later. When you have your rundown, rank the expressions arranged by significance beginning with the most essential watchword state.

2. Give Your Keywords Focus!

Presently the time has come to begin getting the content for your pages prepared. While doing as such, you will need each of your pages to concentrate on one of the watchword phrases from your rundown. Your landing page should concentrate on your most essential expression and each consequent subpage should concentrate on another catchphrase expression.

In a perfect world, you ought to never concentrate on more than maybe a couple watchword phrases for each page. Attempting to concentrate on more than this will weaken the subject of the page and could negatively affect your rankings.

3. Advance Your Title Tag!

The title tag is a standout amongst the most essential components of your page. Web crawlers put more weight on the title tag than some other single component of your page. Your title tag should ALWAYS contain the watchword expression you have focused for that page.

Also Read: Step By Step On Page SEO Guide

Keep the label short, close to around 6 words for the most part, however make it engaging. Make the title overpowering to your guests yet keep it likewise sufficiently short that you don’t detract from the significance of your catchphrase expression.

4. K.I.S.S. – Keep Your Pages as Simple as could be expected under the circumstances!

Abstain from over-burdening your page with things, for example, outlines, intemperate javascript, streak, excessively numerous designs or picture maps. This can have a negative effect on your web crawler rankings.

A decent dependable guideline is that the less complex the page, the better it will for the most part rank. Indeed, even tables, when utilized excessively can separate the stream of the content on a page and hurt your odds at a best positioning.

5. Make Good Content!

For beyond any doubt you will discover top positioning locales with next to no substance, however you will have a vastly improved time getting and keeping a best positioning with great substance. This gives the motors more to file, as well as it gives your guests something worth to peruse and ingest.

Your clients will thank you and they will probably return later on to work together. Don?t simply gather huge arrangements of connections ? it?s not exceptionally appealing to your clients.

You should make it to your own govern to offer just astounding ? regardless of what target assemble you are attempting to advance.

6. Plan for an impressive future!

What does this mean? Simply, it implies that a site of at least 30 pages has, no less than, 6 times the odds to get a best positioning as a site of 5 pages.

Also Read: The Definitive Link Building Guide For SEO

The more pages your site has with great, strong, quality substance, the more catchphrase phrases you can target and the more possibilities you have of accomplishing a best positioning.

7. Make a System of Internal Linking!

You ought to have the capacity to get to pretty much any page on your site inside close to 3 ticks. Consider making a site delineate connects to the greater part of the pages inside your site. This will help the motors in legitimately ordering your site.

While making your inside connections endeavor to utilize the genuine catchphrase express that you will focus on the page you are connecting to as the connection content. Numerous motors take a gander at the obvious content of a hyperlink as a portrayal of the objective page. On the off chance that the unmistakable content matches the concentration of that page, it will give that page a lift in the rankings.

8. Fabricate External Link Popularity!

Regardless of the possibility that this may have all the earmarks of being a long and strenuous errand, yet it is essential to your prosperity. The greater part of the best motors utilize connect ubiquity vigorously when positioning destinations. Note that it isn’t just the amount of connections that is critical yet in addition the nature of those connections.

One connection from a site, for example, Yahoo is worth to such an extent or more than 100 connections from obscure destinations. Likewise recall, it is additionally vital that you connect to different destinations. When connecting to different locales, or endeavoring to inspire them to connection to you, generally shoot for destinations that are of a comparative topic as your site.

9. Screen Your Rankings!

This is best proficient through a program like Rank Me, WebPosition Gold, or other comparable projects. On the off chance that you see your position beginning to slide, take a gander at your rivals locales that have surpassed you and check whether you can decide an example. This will reveal to you what you have to do to recapture your position.

10. Continue onward!

Now that your’re at this progression keep at it, don?t quit. This is quite recently the start. On the off chance that you don’t get a best positioning ideal from the scratch don’t get disheartened. Along these lines be predictable and tolerant in your endeavors.

This will set up a reason for building a fruitful business online for quite a long time to come. Hell, how did your first endeavor at rideing a bicycle turn out?

Give yourself some an opportunity to get usual to this new field. Continue keeping tabs on your development, break down your opposition, and making changes, and in a matter of moments by any stretch of the imagination, you will wind up sitting among the high rankers.

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Top Affiliate Marketing Tips: Every Beginner Should Know

Affiliate marketing is one of the most widely used strategy to monetize online content. It is said to be one of the fastest and easiest way to earn money onlineAffiliate marketing consists of promoting goods and services and earning commission at the time of sale. The key to maximize your affiliate revenue is to drive more and more readers by providing them an engaging experience. While affiliate marketing is becoming popular, it’s becoming a great source of income if done properly. Here are the 5 fundamental tips for beginners that will ease their journey.

1. Target Your Niche

Since affiliate marketing is all about promoting goods and services and offering something valuable to satisfy customer’s needs, you need to choose your niche first. You need to choose your niche and accordingly provide them what they’re looking for. Make sure the affiliate products you are promoting serves the audience well and solve their problems. You need to educate your targeted audience with the relevant information and details to make them interested in your products. The more relevant the ads are, the more chance of customers coming to you increases.

Also Read: Benefits Of Blogging That You Should Know

2. Build Trust And Connection With The Audience

Affiliate marketing greatly relies on gaining trust. When promoting a certain good or service, the first thing we aim for is to build trust in the eyes of a customer. Whenever someone recommends you a product you tend to get skeptical. The visitors should get a positive image of yours and should not feel that you’re not being honest. Be trust worthy and sincere with your online business. This will build the wall for effective affiliate marketing.

3. Stay Active And Keep Regular Updates

Promoting your products online require to stay active and provide regular information to the audience. Affiliate marketing demands staying active, you need to make an appearance online and search engine to get more and more traffic on the website. The more traffic you get, the conversion rate will increase. It’s highly recommendable for beginners to promote their products on social media platform as it can prove truly useful to enhance your product promotion.

4. Choose Your Affiliate Product And Opportunities Wisely

It’s a wise decision to conduct a research before choosing which product to promote for your affiliate marketing. First thing you need to do is test the product and measure the performance of every affiliate campaign and then act accordingly. Choose the one that works best for you. Make sure to place the banner ads on the right place of the site’s page to gain more visibility. if done right, these products can help gain higher conversion rate as customer’s will make purchase and this will lead to earning higher revenues.

5. Create Valuable Content For Your Site

After knowing about your targeted niche, you need to work on your content marketing strategy. The content posted should be informative and useful for your website and if it’s not helpful that means you have poor marketing strategy. Create unique content and don’t steal anyone’s content. Once you start providing unique content you can see reader’s willing to come visit your website again to learn more about your business and this will add credibility to your site.

6. Promote On Social Media

The social media platforms such as YouTube, Facebook, and Instagram etc. are great places to promote your product online. These platforms have great potential to track online audience and create an engaging experience. It’s worth it making an online presence on social sites.  Promote your products and services via email newsletter or on the newsfeed. The more audience you can track to the site, the more chance of sales increases.

7. Stay Updated With The Latest Methods And Tips

Always try to stay up to date with the new techniques and methods introduced in the market. Readers highly appreciate if they feel they are provided with all the latest news and technique and they will feel that the business is serving their needs well. Additionally, affiliate marketing is very competitive and people love to get familiar with new practices. Try to stay up to date with current trends to stay ahead of otherwise you will lack behind.

8. Be Patient

Affiliate marketing takes time in generating revenues. Don’t lose hope and be patient. With time you’ll earn money, you might want to earn money from the first visitor that comes to your website but he might not be willing to make a purchase from you. You will need to stay consistent and stay patient enough to generate traffic and conversion rate for better results.

In Conclusion

Affiliate marketing strategy is packed with loads of opportunities for money making. These 8 marketing tips will greatly help the beginners to get successful. It might not be easily achievable but it’s possible if you stay patient. With strong dedication and little efficiency you can become successful affiliate marketer in no time.

Author Bio

Today Infotech is a professional content marketing writer at a leading digital marketing company in Singapore. She has considerable experience for over 5 years in the field of digital marketing, SEO, SMM and she’s well known for promoting business with the help of her content.

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10 SEO Tips for Marketing and Digital Content Managers

10 SEO Tips for Marketing and Digital Content Managers

Need a hand to kickstart your SEO? We’re here to help. The world of SEO can be tricky to navigate or intimidating for anyone new to the field or looking to make updates on their own. There is a wealth of information online, but in a field that’s changed significantly over the past 5 years, some people seem to promote mixed messages and it’s hard to know what to trust. With SEO, the right external team can certainly bring value, but sometimes no or low budgets call for taking matters into your own hands. We hear you! We’ve gathered our shared knowledge and put together a quick guide for 10 simple steps any marketing, brand or digital content manager can take to improve their SEO.

  1. Goals
  2. Keywords — Keyword Planner & Google Analytics
  3. Think Locally
  4. Grouping Keyword Phrases
  5. Content — Landing Pages
  6. Case Studies & Projects
  7. Google Business Listing
  8. External Content — Blogs & Links
  9. Patience & Reporting
  10. Read, Continue to Learn & Call on the right people

With any project, your biggest assets are going to be time and the right resources. Don’t forget that regardless of who is managing SEO, it will take time. Sometimes your time is available, but it’s best to be realistic when it’s not. Do you need external resources to write content? Plan for a strategy that involves available time and resources and you will find greater success.

 

The Basics

This article focuses on what to do after your website has the SEO basics setup. Using WordPress? We recommend installing the Yoast SEO plugin which enables you to easily update page titles and descriptions. Other basics include a site that is crawl-able by google, has google analytics installed, has pretty permalinks and has titlesand meta descriptions setup. Ideally, the rest of the site content is optimised too, meaning unique, well written copy, mixed media such as images (small file size) and videos (hosted on YouTube or Vimeo) and if you have an eCommerce website, unique descriptions for each product.

Have that covered? Let’s get started.

 

1. Goals

What do you hope to achieve? Start here. How can you build a strategy or work to improve something if you don’t first establish what improvement looks like? It’s tough, that’s for sure! Here’s some ideas to get you started:

  • Do you want to improve your ranking on google for certain keywords?
  • Do you want to get more inquiries?
  • Do you want more people to find your retail store in the city?
  • Do you want to sell more books through organic traffic?
  • Make these specific and measurable, like “Get to page one on google for ‘book shops melbourne’ in the next 8 months.”

2. Keywords — Keyword Planner

Often we hear, “help more people find us.” But who are these people? What are they typing into google when they want to find your products or services? It’s like trying to invite the world to your party with invisible invitations. How will anyone know to come when they haven’t seen the information? Or, you can invite your 20 best friends with beautiful and informative invitations. The BFFs are much more likely to swing by and might even bring a gift or make a purchase. Let’s focus on that group of 20.

Start by identifying the keywords that are relevant to your business AND that real people will type into Google. This should be directly related to your products and services and should be specific enough that you aren’t targeting the whole world, but rather a smaller number of qualified leads – people who are interested in making a purchase and are more likely to convert (those BFFs). 

Coming up with Ideas

Put together 15-20 ideas. Use the google keyword tool to help you. It’s built for adwords (so you will need to create an account if you don’t have one — this is free and open to anyone) so you will see references to bids and creating campaigns, but this tool is a great starting point for your keyword research. 

 

Screen Shot 2015-10-14 at 7.08.26 AM

 

Using our books reference, we might start by searching the keyword tool for ‘book shops melbourne’ within Australia. What we are aiming for is keyword ideas that have a good balance of highly searched but not too competitive. You’ll find that there’s many ‘high’ competition words that look appealing for their high search volume, but be warned that high competition means other businesses are vying for a spot on page one with that keyword. It’s not impossible, but takes extra time and effort.

 

Screen Shot 2015-10-14 at 7.06.23 AM

Using the keyword ideas tab, start to put together your list of 15-20 keywords. Make sure to keep your business, target market and purchasing funnel in mind. Is someone searching for ‘comic book stores melbourne’ more likely to make a purchase than someone searching for ‘books?’ We would argue yes. If your goal is to sell more, put emphasis on the keywords that are associated with people who are ready to buy.

 

Screen Shot 2015-10-14 at 7.13.29 AM

 

2. Keywords — Google Analytics

The keyword tool helps you find phrases you might not have thought of and helps you know which phrases people actually use, not just the ones you think they do. But, we can also look at real data, specific to your website. If you have a website that has been up and running for 6-12 months, take a look at the data you’ve collected in Google Analytics (not running analytics? Stop everything.. do this before progressing any further!). Once you are logged in, navigate to Aquisition > Search Engine Optimisation > Queries. (You may be prompted with a message to connect webmaster tools if you haven’t before. If so, just follow the steps here.)

Be sure to adjust the date range in the top right of Google Analytics for data across the past 6-12 months, or shorter if you have a newer website.

Reviewing your keywords

Once you’re seeing those keywords, you can pull some information out to help you in your planning. Be sure to take note of impressions, clicks and position for a holistic view of current keywords. This is likely a time when you’ll see the best keywords for your business, but you may not be getting great clicks or sitting in top position in the google results. Are those top keywords also high in competition? Or are they potentially a good fit for your goals?

Add this information into the mix with the keyword tool phrases to finalise your top 20 keyword phrases. 

Seeing (not set) or (not provided) in your list of keywords? See this post for an explanation.

 

3. Think Locally

Is your business based in Melbourne or another city? Are you looking to engage people across Australia or do you sell locally? Competition for keywords dramatically increases if you’re targeting the whole country, so when possible, look at targeting based on city. For example, optimising for “book shops melbourne’ vs ‘book shops.’ If you achieve a good ranking for ‘book shops melbourne’ and a user searches ‘book shops’ and are also located in Melbourne, they are likely to see the Melbourne results. This is based off of the users IP address and their location settings in their google account.

Do you sell country-wide? Perhaps you can optimise for all major cities that you service in order to capitalise on the local results that Google serves.

 

4. Grouping Keyword Phrases

Once your 20 keyword phrases are locked in, group the terms into 5 or so groups, putting similar phrases in a group together. Your top 5 keywords will be in a group of their own. Each group and each top keyword will require a landing page on your website.

For my bookstore, my top phrases might be:

  • book shops melbourne
  • second hand books melbourne
  • comic book stores melbourne
  • kids books melbourne
  • book club melbourne

Plus 4 more groups of similar phrases like:

  • book shops melbourne cbd 
  • book stores melbourne
  • book stores in melbourne

 

5. Content – Landing Pages

Using your groups, create a landing page for each keyword phrase or each group. You will want to write naturally and write one page of content for one keyword. That doesn’t mean spamming the page with the keyword over and over again, but rather taking the time to write a well crafted page that relates the keyword to your business. 

The content on the page doesn’t have a required length, but we recommend at least a few paragraphs and use of varied content, such as text, images and video. Imagine that you are a real person reading this page (not just a google robot). What content will make you want to stay on the page longer and actually read the content? It’s likely that mixed media will engage users more effectively and for longer amounts of time.

Each page needs to have an H1 title as the top heading with the keyword in it, so your title might be ‘Book Shops Melbourne’ followed by a couple paragraphs talking about your business, being a book shop in Melbourne. It’s also good to have a H2 title with the keyword in it as well. 

 

Screen Shot 2015-10-14 at 12.05.06 pm

 

You can set the H1 and H2 using the style dropdown in WordPress (or other CMS) or directly in the HTML.

Each page url should also contain the keyword phrase, which would look like: thisawesomebookstore.com.au/book-shops-melbourne/. Not using ‘pretty urls’ currently? Hot tip, you certainly should be! Here’s a handy guide to pretty permalinks from WordPress.

 

6. Case Studies and Projects

Add case studies or past projects that showcase your products and services in real life scenarios. Again, this is creating rich content that helps Google validate your website, engages users and can be linked to from the landing pages. These need to be text rich pages, not just images. 

 

7. Google Business (Places) Listing 

Have you claimed your business on Google? Make sure you optimise your google listing here

 

8. External Content — Blogs and Links

The second half of the equation is external content and links to the site. You need other credible websites to link back to your business to help show google how awesome you are. Best case scenario? Blogs or articles written by your business that are posted on external, credible websites. This is where an SEO company can really add value as they have teams to write this content and source external websites to post on. 

 

9. Patience and Reporting

You’ve set your goals, identified your keywords and written your content. High fives! This is a solid foundation to inform not only customers about the products and services you offer, but also to inform Google. Part of this strategy is waiting time. Progress in Google’s search results does not come overnight. It takes time to build a strong presence online and the best way to keep building is to continue to develop unique, rich content that is targeted to your customers.

Continue to monitor analytics, site traffic and google search rankings. With time, you should see movement, but it’s not an exact science and may need adjustment to suit your industry or business.

 

10. Read, Continue to Learn & Call on the Right People

Google changes, the way consumers buy changes, technology changes and as such, businesses must evolve their digital strategy in order to stay relevant in their industry. By reading trusted online blogs about SEO and digital marketing, you can stay informed about changes that might impact the way you approach your strategy. If it’s not feeling quite right, there’s always external businesses who can consult and offer their services. Drop us a line if you have a project you want to chat about. We’re always happy to share our knowledge.

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affordable website design

1. A Clear and Concise Pitch

The average attention span of a website visitor is fleeting, with most making a decision to leave or keep reading in under ten seconds.  That’s not a lot of time to grab your visitor’s attention and effectively convey who you are, what you do, and most importantly, why they should choose you to do business with.

Make sure this critical information is succinctly worded and prominently placed on your homepage.

2. Well Defined Call to Actions

What do you want visitors to do when they come to your site? Make a list of these goals and then create clear call to actions that will encourage your visitors to move through your sales funnel.

Some established call to actions and positions to consider include placing your phone number in the upper right corner of each page, including your full contact details in your site footer or sidebar, and incorporating buttons next to key sales messages to nudge them in the right direction.

3. An ‘About Us’ Page that Builds a Relationship

Steer clear of the typical, boring About Us page and use this location as a way to make your company stand out from the competition.

Focus on what makes you special and unique, including any ways that you excel in customer service.

If you include a list of staff on this page include details that will help your visitors to see them as real people they can relate to.

4. Consistent, Quality Content

The content on your website is a core part of your marketing. It should always be of the highest quality and free from grammatical and spelling errors.

Your content should also be consistent, helping to create a clear sense of your company and brand personality.

If this seems like a tall order don’t be scared to hire a writer who can deliver expertly crafted content that conveys your marketing message in an engaging, creative way.

5. An Attractive Design

Create a place on the internet that is a genuinely enjoyable place to visit.

Your website design should fit well with your overall branding and logo design, whether that is bold and colorful, or slick and corporate.

Colors, layout and design elements such as buttons, graphics and menus will all have an effect on the overall impression a visitor has of your company, and can create a strong and lasting impression of your brand.

6. An Intuitive Visitor Experience

Your customers motivations and needs should always be at the front of your mind when you are thinking about your website.

Try to anticipate the questions that they might have and make sure that the answers are easy to get to through straightforward and intuitive navigation.

7. A Responsive Design

With a growing number of website visitors using a mobile device to access content your website needs to look good on all types of screen sizes.

The easiest way to do this is to make sure your website is responsive, meaning that it will automatically scale or serve a visitor a version that will display optimally on their device.

8. A Secure, Stable Platform

The platform which you choose to build your website with will impact the way that both your staff and customers will interact with it, so it need to perform well for both.

Your sales and marketing team need to be able to quickly and easily add products, content and other resources as well as implement any changes or new features with minimal hassle.

Visitors should enjoy a seamless experience on your site without encountering delays, errors or downtime.

A good rule of thumb is to look for a CMS which is well established, has a good support network and is actively maintained and updated by the creators.

9. A Great Web Design Company

A website design company can take a lot of the stress out of creating a new website, bringing with them a wealth of experience and knowledge about SEO, content marketing and visitor conversion.

Look for a company with a large portfolio of relevant work, a team who are happy to talk to you about your goals as well as answer any upfront questions you may have- even if this relates to specifics about their prices. There can be wide variations in pricing between different web design companies and you need to make sure from the get go that you’re working with one who’s services fall within your budget.

Making the right choice now can lay the foundations for the success of your website.

 

a little bit about cheap web design

Cheap websites are often equated with low budget businesses and web pages that look like they haven’t been updated since 1998, but when it comes to your website you should understand that cheap website design does not need to mean inferior websites! In fact, when they are well thought out, cheap websites can not only look great, but more importantly be the most appropriate solution for your business needs and budget!

If you have a small to medium sized business, you’re probably looking for cheap website design that isn’t going to break your bank. Whilst you don’t need all the bells and whistles, you want to create a good first impression for your potential customers and you want your product to sell. Everyone has told you that a quality website costs thousands of dollars and that cheap web design costs more in the long run but as a startup business you just can’t afford to dish out a lot of money. So you’re stuck.

Web designers often charge excessively for websites simply because they can. Startup businesses that are not tech-savvy often have no idea about how websites are built and what a website is worth. Some web developers use this to their advantage and charge high rates for low-class websites. This is not fair.

At Magicdust, we believe that every small business should have a great website. We know that thousands of dollars is not a realistic budget for many businesses just to get a website up and running. We believe that a great website doesn’t have to cost the earth and our reasonable website prices mean that a successful online presence is within reach for thousands of Australian small businesses.

For many small businesses, their website is simply an online brochure with a brief description of their products or services and contact details. Other businesses may be looking to sell their products directly online, so may be more interested in eCommerce web design. With reputable designers who will work with you until you’re 100% happy and a technical support team on hand to help fix any problems, we take pride in being able to provide high-quality websites at a cheap website rate.

Our website development and design process is simple and smooth – we package your domain purchase, hosting and email service with your website to reduce your overall costs – and as one of Australia’s largest WordPress development companies, we have the professional team to help your business get online stress-free. Our web design packages have flexible pricing and allow an end to end ongoing solution that also keeps your overall website costs down.

If you’re looking for a new website for your business; plan, research and make sure that you are getting your money’s-worth. At Magicdust, we know that we can provide quality at an affordable price, and we work with you until the end. To find out more about our website design pricing and how we can help your business, get in contact today.

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Online Marketing

An effective online marketing strategy should guide all of your digital marketing efforts, and can mean the difference between success and failure for your business.

Covering all aspects of your online presence, from branding to visibility, SEO strategy to customer acquisition, your strategy for growing your business via the internet should be comprehensive and well thought-out.

Here are 5 key elements to build into a successful online marketing strategy.

1. A Robust Online Marketing Plan

Before you even lift a finger or invest a penny in online marketing you should take some time to create a clear plan.  It doesn’t have to be complicated, but having a written plan will help you to stay focused over time. It can also serve as a roadmap for making decisions about priorities and budget.

Work with your digital marketing company – start with your destination in mind and write down your goals. You will need to answer a range of questions which your digital marketers will facilitate.

Your plan should be based on good research- about your customers, your competitors, your industry and your own business.  It should include clear answers on important questions such as the ones below:

  • Do you need to make a certain amount of sales per week or month to break even?
  • What rate of sales growth do you want to see in the next year? In the next five years?
  • Is there a specific type of ideal customer you want to attract?
  • What is your current market share, and how much do you want to increase it?
  • Do you want to dominate within a specific region, or are you looking to expand nationally? Or even globally?
  • Who are your target audience, and how will you reach them?
  • Who are your main competitors and what can you offer customers that they can’t?
  • What marketing channels are your competitors using, and what is the size of their investment into each of these?

Once you have these goals defined you can work backwards to map out the steps that need to be taken to achieve them.

For example, what collateral and channels do you need to develop to attract and convert those customers? How big will your marketing investment need to be in order to compete effectively and reach these goals within your desired timeline? How many people need to enter the top of your marketing funnel (e.g. newsletter subscribers, social media followers or website visitors) to then convert into the necessary amount of sales to meet your growth targets?

It’s important to consider all elements of your online presence in any marketing plan, such as your website development, blog, SEO content, social media presence, email marketing, and online advertising.

All of these channels will contribute to your overall marketing program, some more directly than others.  For example some forms of advertising might be great to raise your brand’s visibility, but might not result in sales, while SEO efforts for specific product terms can deliver a clearer return on investment.

A great marketing plan lets you see how each area interacts and supports others, letting you see the big picture.

How you prioritize each of these elements will depend on your unique business goals and strategy.

2. Partners You Trust

Your online marketing will likely be made up of many different moving parts. It’s unusual that all of these activities are handled in-house. It can be a huge help to have a great network of people to support each cog in this complex machine.

Experts can offer your business their specialist experience and skills while allowing your staff  to focus on sales and customer service.

How much and what areas of your digital marketing you outsource is up to you, but you may want to consider working with expert partners for the following areas:

  • Web development
  • PPC ad campaign management
  • SEO
  • Email marketing
  • Content marketing and distribution
  • Social media management
  • PR and media outreach
  • Branding

For each of these areas, having the support and expertise of specialists can make a huge difference to marketing projects. They can assist at any and all stages, from planning through training, execution through reporting and optimisation.

Look for partners who have a great portfolio available for you to view, can demonstrate similar projects they have worked on and results for the client, and are happy to provide customer references.

Most of all, choose to work with people who you feel comfortable with.  They should be a great fit for your business, showing a clear understanding of your goals and brand and be easy to communicate with.

Having reliable and experienced partners in place to help you execute your marketing campaigns can reduce the strain on your in-house team and help you to see better results from your budget.

3. Committed Online Marketing Budget

Having a plan is great, but not having sufficient budget to carry out key online marketing initiatives is a common roadblock that many businesses encounter.

You should have at least a rough idea of the investment that you will need to compete effectively in your area, as well as reach your short and long term goals.

The most difficult part of planning and parting with a marketing budget is when you first start setting up campaigns. Sometimes it can take a few tweaks to find just the right settings to see results. Many business owners are put off by these early failures and pull the plug on funding further marketing initiatives.  But give up in the early days and you will never see the long term success that you need.

Try to look at your marketing budget as a long term investment.

This is not to say that any planned budget shouldn’t be flexible. On the contrary. You should be open to moving spending from one area that isn’t performing well to another that is producing consistently great results.

Another thing to consider is how you will scale up marketing campaigns that deliver great ROI.  If Facebook ads are bringing you customers make sure they are doing so at a spend that results in profitable sales, allowing you to increase your investment in this channel to achieve even greater growth.

While we are on the topic of profitability, be sure to have a clear understanding of the return you are looking for from each spend.  Think carefully about the goals of each campaign:

  • Do you want to build your audience through new subscribers or followers?
  • Is the value of a new customer more important than the value of a single sale?

The general rule of thumb is it to allocate 5% of your turnover to marketing costs if you want to maintain your presence, with this increasing to 10% if you are looking to grow or expand into new markets. Of course, this is just a rough indication and the actual amounts that you can or should invest will differ depending on your unique business circumstances, how competitive your industry is and what kind of ROI you can get from your spend.

The key thing is to understand that there are ongoing costs involved in online marketing and to include some kind of budget for these within your overall monthly and annual expenses.

4. Ongoing Reporting and Optimization

Reports and analysis are vital to letting you know what is working, and helping to guide improvements to your online marketing efforts.

It can be easy to feel overwhelmed by the amount of data available on offer, but here are some top level statistics that you should pay attention to:

Website

In your website analytics, monitor your weekly visits and be sure to set up goals to track average conversion rates. Things like newsletter sign up, orders or contact form submissions are great goals to track.  Looking at top landing pages and the most visited content will allow you to have an understanding of what content is attracting and interesting your visitors, helping you to focus future content creation or even influence buying decisions.

If you have an ecommerce site, then tracking important visitor information is even more important. Make sure you can identify where customers come from, what paths they typically take to a sale and what they search for. Pay particular attention to the rate of abandoned carts so that you can test changes to the checkout process to improve sales.

Advertising

When it comes to advertising you want to track impressions to measure the exposure your campaign is delivering, and click through rate to see how engaged your audience is. And you absolutely must keep an eye on budget and average cost-per-click or cost-per-conversion to help you measure return on investment.

It can be too easy to focus on top level results in ad campaigns, such as the number of clicks. Track visitors from ads all the way through the sales cycle to better distinguish between campaigns that are just generating interest and those that are increasing profits.

Email

For email campaigns, look at open and click rates, as well as any significant variations in results from A/B testing that you run on elements such as subject line and send times.

For even deeper analysis of how successful your email marketing is, look at website analytics for visits that come from email campaigns. Are they more likely to take a desired action? Do they spend longer on your site?

Track these metrics over time and you will be able to see what email content and schedule yields the best results.

For all of these statistics, knowing the average performance for any metric will let you quickly identify activities that perform better or worse and help to pinpoint ways in which you can improve.

5. A Clear Understanding of Your Customers

What drives your marketing messaging has less to do with you and much more to do with your customers.

Rather than thinking about what you want to say and sell, think about:

  • What your customers care about
  • What matters in their daily lives
  • How your products or services can meet their needs

It is vital that you understand what influences their purchasing decisions.  Do they do extensive research on their options, or does it simply come down to the lowest price?

Some customers may pay a lot of attention to reviews, in which case building a strong portfolio of positive testimonials should form a part of your marketing strategy.

Investigate what channels your ideal customers typically use. Do they respond better to email or advertising? Should you spend more time reaching them on Twitter or Pinterest? Do they read lifestyle magazine blogs, or rely on Facebook for content recommendations?

Buyer profiles are one way that can help you to create a complete picture of your ideal customer, helping you to create marketing campaigns that are highly tailored to their individual wants, needs and buying habits.

Don’t forget that you may have different types of customers. Perhaps they buy different products, or have different levels of spending. Make sure you take this into account in order to tailor your marketing to each audience.

2 Good Reasons to Document Your Online Marketing Strategy

Investing time and effort into a strong online marketing strategy is well worth it. Here are two very compelling reasons to make sure this strategy is well documented and accessible.

  • It will serve you well as a reference document time and again as you look to improve results, reach larger audiences and improve the effectiveness of your campaigns.
  • Having a central document is also a great tool to make sure that all of your staff and any partners are working with the same information. If a key member of your marketing team leaves it is a great way to provide background to their replacement.

As a last piece of advice, be sure to review your strategy regularly. Online marketing is constantly changing, and it is important that your strategy adapts to include new channels and best practices and evolves to meet the changing needs of your business.

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ecommerce websites

Ecommerce is an excellent way for retailers to improve their bottom line and promote their brand. Here is a checklist of the top things you must do before you launch your ecommerce store. For information regarding our Magicdust ecommerce web solutions click here.

ecommercechecklist

Based on what we have learned as leading website designers and ecommerce developers, we have produced this essential checklist for setting up your ecommerce store right the first time. Ensure you have all these steps covered to give you the best chance of success.

1. create your ecommerce plan

boxtick Know what you are going to sell

The first step is to decide what you’re going to sell. You can sell an individual product, a range of products or even a service. Researching the product you intend to sell is critical for success.

boxtick  Figure out your business model

Know whether you will make the product yourself, or whether you will import it from third-party suppliers. Will you compete on price or quality? Which of your products or services has the greatest profit margin for you to earn? Do you offer a money-back guarantee, warranty or express shipping? Ensuring that your know your business inside-out in theory, will give you a greater chance of succeeding in practice.

boxtick  Know your target market

Research the market to understand whether people would actually want to buy your product. Free tools such as Google Adwords Keyword Tool will allow you to view how many people search for specific terms or products each month, giving you an idea of general demand for your business.

Have an idea of who your target customer audience is and what their needs are. In understanding your target audience’s problem (and how your product is a solution), you can differentiate yourself from competitor businesses. Ensure your ecommerce website addresses itself as a solution clearly as this will enhance your message and increase your chance of purchase.

boxtick  Decide on your business legals

Once you have chosen your product, your model and know your market, you need to decide on your business information. What will be your store name? What will be your company name? It is recommended that you take the necessary procedures to set your business up as a professional, legal company to avoid nasty lawsuits down the track. Set up a new, merchant bank account for the business that is kept completely separate from your personal account to effectively manage your business finances from day one.

boxtick  Decide on your ecommerce store policies

The final part of getting up and running is deciding on your store policies. Consider how many days purchasers will have to return unwanted items or whether this will be unlimited. Will you ship internationally? What pricing structure will exist for shipping?

Ensure you have proper inventory/stock management in place, should a customer order and item that is unavailable. Do you plan on selling customers information to third-party companies? Clearly specify on your website your privacy policy. Precautions in the early stages can prevent surprises down the track, where generally the customer is favoured in legal situations than companies themselves.

2. things you need to set up

boxtick  Decide on a domain name and hosting

Domain name and hosting is essential to any website. Your domain name should reflect your ecommerce store name and should be easy to spell, so that visitors can find your website hassle-free. Avoid strange spelling and numbers or symbols within your domain name as these are difficult to explain and type into an address bar.

As part of your ecommerce website, you can choose to manage your own web hosting, or choose an option whereby your website design company manages your hosting on your behalf. For flexibility, managing hosting yourself is a better option and will generally be cheaper. Avoid incredibly cheap hosting as this can often indicate shared servers that result in slow website speeds and can negatively impact on your SEO (your website’s ability to rank in the organic search results).

boxtick  Decide on a phone policy

Decide whether you will have a public phone system whereby users can contact your business directly. If you choose to have a phone, have a plan in place for international callers and also times-of-day that your phones will be monitored / answerable. If you do not wish to have a phone, and only receive contact via email or online, beware that this can decrease your level of customer service, however it will be easier to manage. Weigh up the option that suits your business the best and ensure the proper processes are in place for the benefit of your customers.

boxtick  Choose where you will store your inventory

Unless you are making your own products, you will likely be purchasing stock from a distributor/supplier. You will need to arrange a place to store your inventory such as a warehouse or storage center. Ensure that you look to the future of your business when choosing options, as well as the present. Take into account how much your business will scale when deciding on the storage space that you may need.

boxtick  Decide on drop-shipping

An alternative to holding your own stock is drop-shipping, whereby when an order is made through your ecommerce store, you request the ordered item from a third-party distributor who ships directly to the customer that made the purchase. Drop-shipping allows businesses to avoid having to hold and store their own stock. This is particularly useful and cost-effective if you have products that are dependent on “seasons” and trends such as fashion apparel, where you do not want to purchase and have to store too many of a particular item that will soon be out-of-fashion.

boxtick  Setup a business bank account & merchant account

When starting any business, new bank accounts should always be created that are dedicated to the business. They should be in your business’ name. For tax and accounting reasons, never mix personal and business bank accounts. Try to keep all expenses and earnings separate from day one. This is critical to any successful business.

To accept credit card payments, as an ecommerce website in Australia you will need a merchant account for processing. Shop around for the best deal as different institutions charge different fees. Paypal offers a full-service solution for accepting payment, however they take a percentage of each transaction that is made via your store.

boxtick  Choose your pricing model

With all the previous decisions made, you now need to decide on the prices that you will sell your products for. Unfortunately, there is no magical formula, however, at a base level you should aim to break even – that is, earn enough money from each sale to pay for the stock, marketing and expenses that you have previously incurred. If you’re model is to be competitive on price within your market, you may find that you run some product sales at a loss. Additionally, you may have certain products that are ‘high margin’ products, whereby the profit you make on each sale is drastically higher than what you purchased the stock for. Once live, don’t be scared to amend your pricing to see what works and what customers are willing to spend without affecting the number of sales that you receive.

3. your website details

boxtick  Your website design

When starting to create your ecommerce website design, understand that it stands as your store front. Whilst the aesthetic design of a website is important, the flow of an ecommerce design is critical to conversion. Ensure that your store policies and contact details are easily visible. Highlight your strengths such as a longer returns policy or free express shipping to entice customers to purchase. Your e-commerce website designer will also be able to advise on design elements that will help increase conversion rates and enhance user experience.

boxtick  Which website software platform

When choosing a web design company to develop your ecommerce website, have an idea of the functionality you require now and in the future. It is recommended that you choose a Content Management System (CMS) platform, whereby you can edit your website content and manage your products yourself without the help of a web design company that will likely charge you for such changes. Ensure that your website design will be responsive for mobile devices, so that it will be effective regardless of whether visitors are viewing from a smartphone, tablet or desktop computer. Ensure that the checkout process, in particular, is easily usable on mobile devices.

boxtick  Write your product descriptions

The more effort you put into the display of your products, the greater your chance of succeeding online. Consider your ecommerce store as the shelves of a physical, retail store – tidy, informative and easy-to-find products are beneficial to a good customer experience. Include product descriptions and quality images of all your products for sale. Include weight and measurements if relevant. The more info, the better!

boxtick  Get an SSL certificate

An SSL certificate is used to encrypt parts of your website that collect personal information from your website users. This prevents third-party websites (and scammers or fraudsters) being able to take advantage of your customers’ sensitive information, particularly credit card details. SSL’s are necessary for any ecommerce business. Like a merchant account, shop around for the best price SSL vendors.

boxtick  Write your privacy policy

When collecting sensitive information such as personal and credit card details of customers, you must include a privacy policy indicating how you will store and use such data. Many people fear sharing their personal information online as their information can be sold to third-party companies and used on marketing lists, for spam or even fraud. For an optimal customer experience, it is never advisable to sell your customers’ personal information. Create a privacy policy that specifies exactly what your business will and will not do with their personal details as this is like a binding contract between you and your website visitors.

boxtick  Create a marketing plan

Once your website is live, you need to have a plan for how you will gain website visitors. A critical element of traffic is Search Engine Optimisation – optimizing your website so that it appears higher in the search engines for keywords that are relevant to your business and product range. You can also use Pay-Per-Click (PPC) advertising which allows your business to appear at the top of the search engines for relevant keywords where, when you receive a website visitor through your ad, you are charged a fee for that visitor. Whilst SEO is a long-term strategy, PPC can be a cost-effective method of traffic acquisition for brand new businesses.

boxtick  Measure everything with analytics

Website analytics is an incredibly under-valued tool for effective website management. Web analytics programs such as Google Analytics (which is free), allow you to monitor how visitors use your website, including what pages they view, how much time they spend and what products are most likely to sell. You can also track which particular marketing efforts have had the greatest effect on sales, making it an invaluable tool for deciding where to spend future marketing investment. Ensure that proper analytics tracking is in place on your website from launch, your ecommerce website developer will be able to easily install this tracking code for you.

4. handling your sales

boxtick  Pre sale info on your website

Before customers actually purchase anything, there can be numerous questions that they ask, such as shipping queries, payment options and stock. To save time, you can document any frequently asked questions to serve as an FAQ page on your website. Alternatively, you may require a dedicated customer service center to handle any incoming requests.

boxtick  Which payment methods will you offer

So that customers can actually purchase from you, you need to decide on what payment options you will offer. Credit card is the most popular method as they are instant.  Once the transaction is complete, you can ship the order immediately. Alternative payment methods include bank cheques, wire transfer and or purchase orders. Know the implications of each payment method before choosing which ones to offer.

boxtick  Handling international orders

If you decide to accept international orders, you need to have the appropriate processes in place to be able to charge for purchases and ship overseas. International shipping is more expensive and should be factored in as an additional cost. Each country also has restrictions on what can be imported and exported – ensure that you have policies in place for each particular country to avoid any issues.

boxtick  Handling unhappy customers

Unhappy customers are unfortunately inevitable in any kind of business. To avoid any conflict, include as much information on orders as possible (such as updates on when an order will be shipped etc). Be up-front about your return, shipping and store policies and ensure that you stick to them regardless of the customer.

Following this checklist and ensuring you have a solid plan in place before you begin will ensure you set yourself up for success. If you’re ready to discuss your requirements further get in touch with us for an obligation free quote.

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wordpress and woocommerce experts

WordPress has been around for a long time as a cost effective content management system that is built using an open source framework. This has resulted in WordPress being used on over quarter of all websites globally – that’s nearly 60 million websites with over 100,000 new WordPress websites popping up every day.

Traditionally, WordPress has been a cheaper alternative to costly custom built websites due to its ability to work with template designs and bolt on plugins that expand its functionality. As more and more businesses use WordPress websites, the functionality and flexibility offered by the platform and its open source community of WordPress developers has grown exponentially

WordPress has evolved from a simple solution for bloggers in need of a website to becoming a robust and scalable solution that is used by some of the world’s leading brands and web developers. With this continued growth, WordPress’ growing capabilities show no sign of slowing down anytime soon. Because of this, we’ve assembled to top five reasons why WordPress and WooCommerce continue to be the go to web development solution for businesses around the world.

1. WordPress is Open Source

There are multiple content management systems available to build your website on. The majority of these, however are proprietary and therefore require a licence to use which usually involves an annual fee. Not only this, but the company who owns and runs the CMS is responsible for running any security patches, updates or releasing new functionality. This means that proprietary CMS solutions are often costly, unsecure and limited in terms of functionality. WordPress provides business owners with another option as an open-source solution. Because WordPress is open-source, the software is free for anyone to use and has a huge global following of developers who have advanced the framework to such a level that it is now the de-facto standard in web development.

2. WooCommerce and WordPress Offer The Best Of Both Worlds

Often businesses won’t think of selling their products online when they first look at building a website, only to realise later down the track they’re missing out on sales by not having an e-commerce website. When businesses decide on adding e-commerce functionality to their website, it often means they have to hire a web developer to rebuild their website on an entirely different framework. Not only this but most e-commerce frameworks are limited in their ability as a content management system, instead offering a pared back version of competing platforms.

WordPress, as one of the leading content management systems offers almost limitless potential for functionality and design options. As a web developer can easily add the official WordPress shopping cart plugin WooCommerce onto an existing WordPress website, this offers business owners the benefits of an e-commerce website with the flexibility of a robust and scalable content management system.

3. WordPress’ Framework is Scalable

Due to the large open-source community of WordPress web developers, there are constant updates and plugins being released. Plugins are small chunks of software that can be installed on a website which allows another type of functionality to work. For instance, there are plugins for image galleries, registration forms and in the case of WooCommerce, online shopping carts. The vast amount of plugins available to your WordPress developer means you can scale up the functionality of your business’ website at a moment’s notice.

No longer are businesses owners limited by the capabilities of their existing website or required to rebuild when their requirements evolve. WordPress offers a scalable option for businesses that need their website to grow with them. In a world where technology and clients expectations are evolving at a rapid pace, your business can’t afford not to invest in a scalable framework that will cater for your requirements in the long term, as WordPress’ website builder capabilities does.

4. Security and Ease of Updates

WordPress rolls out frequent updates and its large open source community means that security patches for malware are frequently updated. Due to these frequent updates, your WordPress website is much less vulnerable to a cyber-attack than more outdated platforms. Compatibility issues are a thing of the past with WordPress, these regular updates means that your website will display and function as expected even when web browsers and mobile devices update their software.

If you have a managed solution, you can expect your WordPress web developer or website builder to run these updates frequently on your behalf. Unlike other content management systems, updates are simple to run and don’t require any down time or complex networks of staging servers to roll out. Updates are simply run at the touch of a button and if you’ve used reputable plugins; testing and bug tracking is a virtually non-existent process.

5. WordPress Offers Endless Web Design Capabilities

People often mistakenly think that in order to have a WordPress website, you need to choose from the library of pre designed WordPress templates. Due to this perception, business owners who are looking for a full customised solution often overlook WordPress as a suitable framework for their new website. However, this couldn’t be further from the truth- any reputable web designer or web developer will be agree that WordPress is capable of delivering a customised website.

If businesses choose to build their website using the WordPress content management system, the design possibilities available for their website are endless. Your web designer doesn’t have to use a template, but rather than can provide a totally customised solution that is designed and developed from the ground up. WordPress and WooCommerce give the control back to the business owner and can adjust to suit your businesses branding and requirements.

6. WordPress Puts The User First

WordPress itself has an intuitive and easy to use interface that most employees will find easy to use. In comparison to other cumbersome website and eCommerce CMS interfaces, WordPress requires little training and is easy to roll out to team members who will be updating the website on a regular basis. The well known WordPress plugin called SEO by Yoast is renowned for making on page search engine optimisation (SEO) user friendly, which means your team of employees can confidently manage your business’ day-to-day SEO services and strategy  in-house.

WordPress also provide a wealth of knowledge to help business owners understand how to manage and update their websites. WordPress avoids the overwhelm and confusion that has previously meant the job of updating a business’s blog or products have been left to the few people in the business who understand how. This intuitive and easy to use interface has meant that all businesses – from a local restaurant to multinational brands – have been able to roll out WordPress successfully to their teams. This flexibility is something that very few competing content management systems are able to offer.

WordPress has truly outgrown its roots as a blogging platform to become the leading content management system available to businesses and leading brands today. The explosive growth of its range of functionality, along with its widespread use is testament to its ability to cater to a wide variety of businesses.

The ability of WordPress and WooCommerce to be able to adapt and support a variety of complex requirements means that they will continue to pave the way for the future of web development.

wordpress and woocommerce experts

We build mobile responsive WordPress and WooCommerce websites. Using the power, scalability and flexibility that WordPress offers, our experienced team of WordPress developers are able to deliver a quality customised solution for your business.

We’re the experts in custom WordPress development and web design. Our WordPress developers are the specialists in advanced functionality including membership websites, custom post types and WooCommerce.

If you’re after a website that offers you all the benefits of an open source solution but with the functionality of a shopping cart, then WooCommerce is the best choice for your online shop. Over 18% of the world’s shopping carts are powered by WooCommerce, so you can rest assured you’ll be in good company.

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