search engine marketing (SEM) is about getting your online ads to show up on search engines when potential customers look for products or services like yours. Good SEM leads to more traffic, conversions and sales on your site—especially with Today Infotech in your corner.
Our performance-based compensation model and proprietary technologies are what separate us from the pack. We charge our clients only for their results—whether it’s per visitor, per lead, per download or per sale. It’s a model we can support given our deep investment in technology and many years of experience, and one that our clients appreciate, too.
Bottom line: we don't waste your time (or money) with mostly meaningless metrics like impressions or average positions. Instead, we focus purely on business results like Number of leads, Number of visitors, revenue, ROI, or however you measure your success.
- Keyword research
- Campaign mapping
- Ad creation
- Bid management
- Multi-variant testing
Additional SEM Services
- Click Fraud Monitoring
We monitor, prevent and report users who repeatedly click on your ad to generate a false bank of clicks that eat into your marketing budget rather than generate leads.
- Contextual Advertising
We deliver ads to websites, portals and social media sites that are directly related to the content being viewed, helping ensure that the right audience gets your message.
- Conversion Path Analysis
We quantify the effectiveness of your users’ experience through analysis of key interactions they’re having with your site.
- Landing Page Consultation
We create online destinations that create an instant connection with your customers and in turn generate interest and conversions.
- Paid Search Advertising Audit
We methodically analyze the effectiveness of your existing search campaigns to find ways to reduce costs and increase efficiency.
- Search Analytics Consulting
We interpret your search analytics results into recommendations you can take action on—and benefit from.
Once customers have arrived at your website through SEM, their experience has just begun. The content they see, the interaction they have and their total user experience all have an effect on your brand’s image and conversion rate. See our design section for ideas on how we can improve the overall customer experience of your online properties and marketing initiatives.