WHAT IS ONLINE REPUTATION MANAGEMENT (ORM)?
Your online reputation is the confluence of every piece of information about you online. This information comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:
- Google Search
- Google Autocomplete
- Yelp, Google Reviews, and other review websites
With Online Reputation Management, we work hard to make all of the positive information easy to find. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The end result is a positive online reputation because when people search your name or brand, they immediately find positive content.
Your reputation is everything. Today Infotech online reputation management services are designed to delve deep into the world of search results, social media, and beyond.
Sometimes our clients come to us because they have a reputation management problem, but more often than not they simply don’t have much of a reputation at all or are known for the wrong things (perhaps you’re rebranding or shifting focus and message). That’s where reputation marketing comes into play. We don’t just push negative mentions down in the search results and try to shift negative social conversations to positive, we also help grow and proactively defend your digital reputation!
We’ve worked with politicians, executives, small businesses, and large corporations to help them realize a more balanced online reputation across their relevant digital channels. While we would like to help everyone we do find that our work is often beyond the budget of most individuals, but there are a number of online reputation management services that can help if you’re simply trying to displace an embarrassing photo on social media or a negative review from an employee.
Think of us like a sophisticated, data-driven team of experts who get the tough jobs done and for many we simply work to ensure your online reputation fairly presents your brand and message.