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10 SEO Tips for Marketing and Digital Content Managers

10 SEO Tips for Marketing and Digital Content Managers

Need a hand to kickstart your SEO? We’re here to help. The world of SEO can be tricky to navigate or intimidating for anyone new to the field or looking to make updates on their own. There is a wealth of information online, but in a field that’s changed significantly over the past 5 years, some people seem to promote mixed messages and it’s hard to know what to trust. With SEO, the right external team can certainly bring value, but sometimes no or low budgets call for taking matters into your own hands. We hear you! We’ve gathered our shared knowledge and put together a quick guide for 10 simple steps any marketing, brand or digital content manager can take to improve their SEO.

  1. Goals
  2. Keywords — Keyword Planner & Google Analytics
  3. Think Locally
  4. Grouping Keyword Phrases
  5. Content — Landing Pages
  6. Case Studies & Projects
  7. Google Business Listing
  8. External Content — Blogs & Links
  9. Patience & Reporting
  10. Read, Continue to Learn & Call on the right people

With any project, your biggest assets are going to be time and the right resources. Don’t forget that regardless of who is managing SEO, it will take time. Sometimes your time is available, but it’s best to be realistic when it’s not. Do you need external resources to write content? Plan for a strategy that involves available time and resources and you will find greater success.

 

The Basics

This article focuses on what to do after your website has the SEO basics setup. Using WordPress? We recommend installing the Yoast SEO plugin which enables you to easily update page titles and descriptions. Other basics include a site that is crawl-able by google, has google analytics installed, has pretty permalinks and has titlesand meta descriptions setup. Ideally, the rest of the site content is optimised too, meaning unique, well written copy, mixed media such as images (small file size) and videos (hosted on YouTube or Vimeo) and if you have an eCommerce website, unique descriptions for each product.

Have that covered? Let’s get started.

 

1. Goals

What do you hope to achieve? Start here. How can you build a strategy or work to improve something if you don’t first establish what improvement looks like? It’s tough, that’s for sure! Here’s some ideas to get you started:

  • Do you want to improve your ranking on google for certain keywords?
  • Do you want to get more inquiries?
  • Do you want more people to find your retail store in the city?
  • Do you want to sell more books through organic traffic?
  • Make these specific and measurable, like “Get to page one on google for ‘book shops melbourne’ in the next 8 months.”

2. Keywords — Keyword Planner

Often we hear, “help more people find us.” But who are these people? What are they typing into google when they want to find your products or services? It’s like trying to invite the world to your party with invisible invitations. How will anyone know to come when they haven’t seen the information? Or, you can invite your 20 best friends with beautiful and informative invitations. The BFFs are much more likely to swing by and might even bring a gift or make a purchase. Let’s focus on that group of 20.

Start by identifying the keywords that are relevant to your business AND that real people will type into Google. This should be directly related to your products and services and should be specific enough that you aren’t targeting the whole world, but rather a smaller number of qualified leads – people who are interested in making a purchase and are more likely to convert (those BFFs). 

Coming up with Ideas

Put together 15-20 ideas. Use the google keyword tool to help you. It’s built for adwords (so you will need to create an account if you don’t have one — this is free and open to anyone) so you will see references to bids and creating campaigns, but this tool is a great starting point for your keyword research. 

 

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Using our books reference, we might start by searching the keyword tool for ‘book shops melbourne’ within Australia. What we are aiming for is keyword ideas that have a good balance of highly searched but not too competitive. You’ll find that there’s many ‘high’ competition words that look appealing for their high search volume, but be warned that high competition means other businesses are vying for a spot on page one with that keyword. It’s not impossible, but takes extra time and effort.

 

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Using the keyword ideas tab, start to put together your list of 15-20 keywords. Make sure to keep your business, target market and purchasing funnel in mind. Is someone searching for ‘comic book stores melbourne’ more likely to make a purchase than someone searching for ‘books?’ We would argue yes. If your goal is to sell more, put emphasis on the keywords that are associated with people who are ready to buy.

 

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2. Keywords — Google Analytics

The keyword tool helps you find phrases you might not have thought of and helps you know which phrases people actually use, not just the ones you think they do. But, we can also look at real data, specific to your website. If you have a website that has been up and running for 6-12 months, take a look at the data you’ve collected in Google Analytics (not running analytics? Stop everything.. do this before progressing any further!). Once you are logged in, navigate to Aquisition > Search Engine Optimisation > Queries. (You may be prompted with a message to connect webmaster tools if you haven’t before. If so, just follow the steps here.)

Be sure to adjust the date range in the top right of Google Analytics for data across the past 6-12 months, or shorter if you have a newer website.

Reviewing your keywords

Once you’re seeing those keywords, you can pull some information out to help you in your planning. Be sure to take note of impressions, clicks and position for a holistic view of current keywords. This is likely a time when you’ll see the best keywords for your business, but you may not be getting great clicks or sitting in top position in the google results. Are those top keywords also high in competition? Or are they potentially a good fit for your goals?

Add this information into the mix with the keyword tool phrases to finalise your top 20 keyword phrases. 

Seeing (not set) or (not provided) in your list of keywords? See this post for an explanation.

 

3. Think Locally

Is your business based in Melbourne or another city? Are you looking to engage people across Australia or do you sell locally? Competition for keywords dramatically increases if you’re targeting the whole country, so when possible, look at targeting based on city. For example, optimising for “book shops melbourne’ vs ‘book shops.’ If you achieve a good ranking for ‘book shops melbourne’ and a user searches ‘book shops’ and are also located in Melbourne, they are likely to see the Melbourne results. This is based off of the users IP address and their location settings in their google account.

Do you sell country-wide? Perhaps you can optimise for all major cities that you service in order to capitalise on the local results that Google serves.

 

4. Grouping Keyword Phrases

Once your 20 keyword phrases are locked in, group the terms into 5 or so groups, putting similar phrases in a group together. Your top 5 keywords will be in a group of their own. Each group and each top keyword will require a landing page on your website.

For my bookstore, my top phrases might be:

  • book shops melbourne
  • second hand books melbourne
  • comic book stores melbourne
  • kids books melbourne
  • book club melbourne

Plus 4 more groups of similar phrases like:

  • book shops melbourne cbd 
  • book stores melbourne
  • book stores in melbourne

 

5. Content – Landing Pages

Using your groups, create a landing page for each keyword phrase or each group. You will want to write naturally and write one page of content for one keyword. That doesn’t mean spamming the page with the keyword over and over again, but rather taking the time to write a well crafted page that relates the keyword to your business. 

The content on the page doesn’t have a required length, but we recommend at least a few paragraphs and use of varied content, such as text, images and video. Imagine that you are a real person reading this page (not just a google robot). What content will make you want to stay on the page longer and actually read the content? It’s likely that mixed media will engage users more effectively and for longer amounts of time.

Each page needs to have an H1 title as the top heading with the keyword in it, so your title might be ‘Book Shops Melbourne’ followed by a couple paragraphs talking about your business, being a book shop in Melbourne. It’s also good to have a H2 title with the keyword in it as well. 

 

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You can set the H1 and H2 using the style dropdown in WordPress (or other CMS) or directly in the HTML.

Each page url should also contain the keyword phrase, which would look like: thisawesomebookstore.com.au/book-shops-melbourne/. Not using ‘pretty urls’ currently? Hot tip, you certainly should be! Here’s a handy guide to pretty permalinks from WordPress.

 

6. Case Studies and Projects

Add case studies or past projects that showcase your products and services in real life scenarios. Again, this is creating rich content that helps Google validate your website, engages users and can be linked to from the landing pages. These need to be text rich pages, not just images. 

 

7. Google Business (Places) Listing 

Have you claimed your business on Google? Make sure you optimise your google listing here

 

8. External Content — Blogs and Links

The second half of the equation is external content and links to the site. You need other credible websites to link back to your business to help show google how awesome you are. Best case scenario? Blogs or articles written by your business that are posted on external, credible websites. This is where an SEO company can really add value as they have teams to write this content and source external websites to post on. 

 

9. Patience and Reporting

You’ve set your goals, identified your keywords and written your content. High fives! This is a solid foundation to inform not only customers about the products and services you offer, but also to inform Google. Part of this strategy is waiting time. Progress in Google’s search results does not come overnight. It takes time to build a strong presence online and the best way to keep building is to continue to develop unique, rich content that is targeted to your customers.

Continue to monitor analytics, site traffic and google search rankings. With time, you should see movement, but it’s not an exact science and may need adjustment to suit your industry or business.

 

10. Read, Continue to Learn & Call on the Right People

Google changes, the way consumers buy changes, technology changes and as such, businesses must evolve their digital strategy in order to stay relevant in their industry. By reading trusted online blogs about SEO and digital marketing, you can stay informed about changes that might impact the way you approach your strategy. If it’s not feeling quite right, there’s always external businesses who can consult and offer their services. Drop us a line if you have a project you want to chat about. We’re always happy to share our knowledge.

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ecommerce websites

Ecommerce is an excellent way for retailers to improve their bottom line and promote their brand. Here is a checklist of the top things you must do before you launch your ecommerce store. For information regarding our Magicdust ecommerce web solutions click here.

ecommercechecklist

Based on what we have learned as leading website designers and ecommerce developers, we have produced this essential checklist for setting up your ecommerce store right the first time. Ensure you have all these steps covered to give you the best chance of success.

1. create your ecommerce plan

boxtick Know what you are going to sell

The first step is to decide what you’re going to sell. You can sell an individual product, a range of products or even a service. Researching the product you intend to sell is critical for success.

boxtick  Figure out your business model

Know whether you will make the product yourself, or whether you will import it from third-party suppliers. Will you compete on price or quality? Which of your products or services has the greatest profit margin for you to earn? Do you offer a money-back guarantee, warranty or express shipping? Ensuring that your know your business inside-out in theory, will give you a greater chance of succeeding in practice.

boxtick  Know your target market

Research the market to understand whether people would actually want to buy your product. Free tools such as Google Adwords Keyword Tool will allow you to view how many people search for specific terms or products each month, giving you an idea of general demand for your business.

Have an idea of who your target customer audience is and what their needs are. In understanding your target audience’s problem (and how your product is a solution), you can differentiate yourself from competitor businesses. Ensure your ecommerce website addresses itself as a solution clearly as this will enhance your message and increase your chance of purchase.

boxtick  Decide on your business legals

Once you have chosen your product, your model and know your market, you need to decide on your business information. What will be your store name? What will be your company name? It is recommended that you take the necessary procedures to set your business up as a professional, legal company to avoid nasty lawsuits down the track. Set up a new, merchant bank account for the business that is kept completely separate from your personal account to effectively manage your business finances from day one.

boxtick  Decide on your ecommerce store policies

The final part of getting up and running is deciding on your store policies. Consider how many days purchasers will have to return unwanted items or whether this will be unlimited. Will you ship internationally? What pricing structure will exist for shipping?

Ensure you have proper inventory/stock management in place, should a customer order and item that is unavailable. Do you plan on selling customers information to third-party companies? Clearly specify on your website your privacy policy. Precautions in the early stages can prevent surprises down the track, where generally the customer is favoured in legal situations than companies themselves.

2. things you need to set up

boxtick  Decide on a domain name and hosting

Domain name and hosting is essential to any website. Your domain name should reflect your ecommerce store name and should be easy to spell, so that visitors can find your website hassle-free. Avoid strange spelling and numbers or symbols within your domain name as these are difficult to explain and type into an address bar.

As part of your ecommerce website, you can choose to manage your own web hosting, or choose an option whereby your website design company manages your hosting on your behalf. For flexibility, managing hosting yourself is a better option and will generally be cheaper. Avoid incredibly cheap hosting as this can often indicate shared servers that result in slow website speeds and can negatively impact on your SEO (your website’s ability to rank in the organic search results).

boxtick  Decide on a phone policy

Decide whether you will have a public phone system whereby users can contact your business directly. If you choose to have a phone, have a plan in place for international callers and also times-of-day that your phones will be monitored / answerable. If you do not wish to have a phone, and only receive contact via email or online, beware that this can decrease your level of customer service, however it will be easier to manage. Weigh up the option that suits your business the best and ensure the proper processes are in place for the benefit of your customers.

boxtick  Choose where you will store your inventory

Unless you are making your own products, you will likely be purchasing stock from a distributor/supplier. You will need to arrange a place to store your inventory such as a warehouse or storage center. Ensure that you look to the future of your business when choosing options, as well as the present. Take into account how much your business will scale when deciding on the storage space that you may need.

boxtick  Decide on drop-shipping

An alternative to holding your own stock is drop-shipping, whereby when an order is made through your ecommerce store, you request the ordered item from a third-party distributor who ships directly to the customer that made the purchase. Drop-shipping allows businesses to avoid having to hold and store their own stock. This is particularly useful and cost-effective if you have products that are dependent on “seasons” and trends such as fashion apparel, where you do not want to purchase and have to store too many of a particular item that will soon be out-of-fashion.

boxtick  Setup a business bank account & merchant account

When starting any business, new bank accounts should always be created that are dedicated to the business. They should be in your business’ name. For tax and accounting reasons, never mix personal and business bank accounts. Try to keep all expenses and earnings separate from day one. This is critical to any successful business.

To accept credit card payments, as an ecommerce website in Australia you will need a merchant account for processing. Shop around for the best deal as different institutions charge different fees. Paypal offers a full-service solution for accepting payment, however they take a percentage of each transaction that is made via your store.

boxtick  Choose your pricing model

With all the previous decisions made, you now need to decide on the prices that you will sell your products for. Unfortunately, there is no magical formula, however, at a base level you should aim to break even – that is, earn enough money from each sale to pay for the stock, marketing and expenses that you have previously incurred. If you’re model is to be competitive on price within your market, you may find that you run some product sales at a loss. Additionally, you may have certain products that are ‘high margin’ products, whereby the profit you make on each sale is drastically higher than what you purchased the stock for. Once live, don’t be scared to amend your pricing to see what works and what customers are willing to spend without affecting the number of sales that you receive.

3. your website details

boxtick  Your website design

When starting to create your ecommerce website design, understand that it stands as your store front. Whilst the aesthetic design of a website is important, the flow of an ecommerce design is critical to conversion. Ensure that your store policies and contact details are easily visible. Highlight your strengths such as a longer returns policy or free express shipping to entice customers to purchase. Your e-commerce website designer will also be able to advise on design elements that will help increase conversion rates and enhance user experience.

boxtick  Which website software platform

When choosing a web design company to develop your ecommerce website, have an idea of the functionality you require now and in the future. It is recommended that you choose a Content Management System (CMS) platform, whereby you can edit your website content and manage your products yourself without the help of a web design company that will likely charge you for such changes. Ensure that your website design will be responsive for mobile devices, so that it will be effective regardless of whether visitors are viewing from a smartphone, tablet or desktop computer. Ensure that the checkout process, in particular, is easily usable on mobile devices.

boxtick  Write your product descriptions

The more effort you put into the display of your products, the greater your chance of succeeding online. Consider your ecommerce store as the shelves of a physical, retail store – tidy, informative and easy-to-find products are beneficial to a good customer experience. Include product descriptions and quality images of all your products for sale. Include weight and measurements if relevant. The more info, the better!

boxtick  Get an SSL certificate

An SSL certificate is used to encrypt parts of your website that collect personal information from your website users. This prevents third-party websites (and scammers or fraudsters) being able to take advantage of your customers’ sensitive information, particularly credit card details. SSL’s are necessary for any ecommerce business. Like a merchant account, shop around for the best price SSL vendors.

boxtick  Write your privacy policy

When collecting sensitive information such as personal and credit card details of customers, you must include a privacy policy indicating how you will store and use such data. Many people fear sharing their personal information online as their information can be sold to third-party companies and used on marketing lists, for spam or even fraud. For an optimal customer experience, it is never advisable to sell your customers’ personal information. Create a privacy policy that specifies exactly what your business will and will not do with their personal details as this is like a binding contract between you and your website visitors.

boxtick  Create a marketing plan

Once your website is live, you need to have a plan for how you will gain website visitors. A critical element of traffic is Search Engine Optimisation – optimizing your website so that it appears higher in the search engines for keywords that are relevant to your business and product range. You can also use Pay-Per-Click (PPC) advertising which allows your business to appear at the top of the search engines for relevant keywords where, when you receive a website visitor through your ad, you are charged a fee for that visitor. Whilst SEO is a long-term strategy, PPC can be a cost-effective method of traffic acquisition for brand new businesses.

boxtick  Measure everything with analytics

Website analytics is an incredibly under-valued tool for effective website management. Web analytics programs such as Google Analytics (which is free), allow you to monitor how visitors use your website, including what pages they view, how much time they spend and what products are most likely to sell. You can also track which particular marketing efforts have had the greatest effect on sales, making it an invaluable tool for deciding where to spend future marketing investment. Ensure that proper analytics tracking is in place on your website from launch, your ecommerce website developer will be able to easily install this tracking code for you.

4. handling your sales

boxtick  Pre sale info on your website

Before customers actually purchase anything, there can be numerous questions that they ask, such as shipping queries, payment options and stock. To save time, you can document any frequently asked questions to serve as an FAQ page on your website. Alternatively, you may require a dedicated customer service center to handle any incoming requests.

boxtick  Which payment methods will you offer

So that customers can actually purchase from you, you need to decide on what payment options you will offer. Credit card is the most popular method as they are instant.  Once the transaction is complete, you can ship the order immediately. Alternative payment methods include bank cheques, wire transfer and or purchase orders. Know the implications of each payment method before choosing which ones to offer.

boxtick  Handling international orders

If you decide to accept international orders, you need to have the appropriate processes in place to be able to charge for purchases and ship overseas. International shipping is more expensive and should be factored in as an additional cost. Each country also has restrictions on what can be imported and exported – ensure that you have policies in place for each particular country to avoid any issues.

boxtick  Handling unhappy customers

Unhappy customers are unfortunately inevitable in any kind of business. To avoid any conflict, include as much information on orders as possible (such as updates on when an order will be shipped etc). Be up-front about your return, shipping and store policies and ensure that you stick to them regardless of the customer.

Following this checklist and ensuring you have a solid plan in place before you begin will ensure you set yourself up for success. If you’re ready to discuss your requirements further get in touch with us for an obligation free quote.

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wordpress and woocommerce experts

WordPress has been around for a long time as a cost effective content management system that is built using an open source framework. This has resulted in WordPress being used on over quarter of all websites globally – that’s nearly 60 million websites with over 100,000 new WordPress websites popping up every day.

Traditionally, WordPress has been a cheaper alternative to costly custom built websites due to its ability to work with template designs and bolt on plugins that expand its functionality. As more and more businesses use WordPress websites, the functionality and flexibility offered by the platform and its open source community of WordPress developers has grown exponentially

WordPress has evolved from a simple solution for bloggers in need of a website to becoming a robust and scalable solution that is used by some of the world’s leading brands and web developers. With this continued growth, WordPress’ growing capabilities show no sign of slowing down anytime soon. Because of this, we’ve assembled to top five reasons why WordPress and WooCommerce continue to be the go to web development solution for businesses around the world.

1. WordPress is Open Source

There are multiple content management systems available to build your website on. The majority of these, however are proprietary and therefore require a licence to use which usually involves an annual fee. Not only this, but the company who owns and runs the CMS is responsible for running any security patches, updates or releasing new functionality. This means that proprietary CMS solutions are often costly, unsecure and limited in terms of functionality. WordPress provides business owners with another option as an open-source solution. Because WordPress is open-source, the software is free for anyone to use and has a huge global following of developers who have advanced the framework to such a level that it is now the de-facto standard in web development.

2. WooCommerce and WordPress Offer The Best Of Both Worlds

Often businesses won’t think of selling their products online when they first look at building a website, only to realise later down the track they’re missing out on sales by not having an e-commerce website. When businesses decide on adding e-commerce functionality to their website, it often means they have to hire a web developer to rebuild their website on an entirely different framework. Not only this but most e-commerce frameworks are limited in their ability as a content management system, instead offering a pared back version of competing platforms.

WordPress, as one of the leading content management systems offers almost limitless potential for functionality and design options. As a web developer can easily add the official WordPress shopping cart plugin WooCommerce onto an existing WordPress website, this offers business owners the benefits of an e-commerce website with the flexibility of a robust and scalable content management system.

3. WordPress’ Framework is Scalable

Due to the large open-source community of WordPress web developers, there are constant updates and plugins being released. Plugins are small chunks of software that can be installed on a website which allows another type of functionality to work. For instance, there are plugins for image galleries, registration forms and in the case of WooCommerce, online shopping carts. The vast amount of plugins available to your WordPress developer means you can scale up the functionality of your business’ website at a moment’s notice.

No longer are businesses owners limited by the capabilities of their existing website or required to rebuild when their requirements evolve. WordPress offers a scalable option for businesses that need their website to grow with them. In a world where technology and clients expectations are evolving at a rapid pace, your business can’t afford not to invest in a scalable framework that will cater for your requirements in the long term, as WordPress’ website builder capabilities does.

4. Security and Ease of Updates

WordPress rolls out frequent updates and its large open source community means that security patches for malware are frequently updated. Due to these frequent updates, your WordPress website is much less vulnerable to a cyber-attack than more outdated platforms. Compatibility issues are a thing of the past with WordPress, these regular updates means that your website will display and function as expected even when web browsers and mobile devices update their software.

If you have a managed solution, you can expect your WordPress web developer or website builder to run these updates frequently on your behalf. Unlike other content management systems, updates are simple to run and don’t require any down time or complex networks of staging servers to roll out. Updates are simply run at the touch of a button and if you’ve used reputable plugins; testing and bug tracking is a virtually non-existent process.

5. WordPress Offers Endless Web Design Capabilities

People often mistakenly think that in order to have a WordPress website, you need to choose from the library of pre designed WordPress templates. Due to this perception, business owners who are looking for a full customised solution often overlook WordPress as a suitable framework for their new website. However, this couldn’t be further from the truth- any reputable web designer or web developer will be agree that WordPress is capable of delivering a customised website.

If businesses choose to build their website using the WordPress content management system, the design possibilities available for their website are endless. Your web designer doesn’t have to use a template, but rather than can provide a totally customised solution that is designed and developed from the ground up. WordPress and WooCommerce give the control back to the business owner and can adjust to suit your businesses branding and requirements.

6. WordPress Puts The User First

WordPress itself has an intuitive and easy to use interface that most employees will find easy to use. In comparison to other cumbersome website and eCommerce CMS interfaces, WordPress requires little training and is easy to roll out to team members who will be updating the website on a regular basis. The well known WordPress plugin called SEO by Yoast is renowned for making on page search engine optimisation (SEO) user friendly, which means your team of employees can confidently manage your business’ day-to-day SEO services and strategy  in-house.

WordPress also provide a wealth of knowledge to help business owners understand how to manage and update their websites. WordPress avoids the overwhelm and confusion that has previously meant the job of updating a business’s blog or products have been left to the few people in the business who understand how. This intuitive and easy to use interface has meant that all businesses – from a local restaurant to multinational brands – have been able to roll out WordPress successfully to their teams. This flexibility is something that very few competing content management systems are able to offer.

WordPress has truly outgrown its roots as a blogging platform to become the leading content management system available to businesses and leading brands today. The explosive growth of its range of functionality, along with its widespread use is testament to its ability to cater to a wide variety of businesses.

The ability of WordPress and WooCommerce to be able to adapt and support a variety of complex requirements means that they will continue to pave the way for the future of web development.

wordpress and woocommerce experts

We build mobile responsive WordPress and WooCommerce websites. Using the power, scalability and flexibility that WordPress offers, our experienced team of WordPress developers are able to deliver a quality customised solution for your business.

We’re the experts in custom WordPress development and web design. Our WordPress developers are the specialists in advanced functionality including membership websites, custom post types and WooCommerce.

If you’re after a website that offers you all the benefits of an open source solution but with the functionality of a shopping cart, then WooCommerce is the best choice for your online shop. Over 18% of the world’s shopping carts are powered by WooCommerce, so you can rest assured you’ll be in good company.

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Recover from Low Landing Page Conversions with These 4 Steps

A landing page is similar to a fishing net: if you don’t have a good one, you simply aren’t going to catch any fish. Your landing page makes one of the most vital impacts on your conversion rates. After the time, effort and money invested into building your landing pages, the last thing you want is a high bounce rate and no interest in your business, products and services.

The goal of a landing page is to provide a seamless and simple way to grab a specific audience’s attention and steer them towards taking action within your site:

  • To make a product purchase
  • To request more information or talk to a consultant
  • To subscribe to gain exclusive information and updates
  • To seek out educational or promotional products

It all sounds relatively simple, and the creation of landing pages is relatively straightforward. It’s when the audience gets added into the mix that things tend to go awry. You may have designed a brilliant landing page that you are proud of, but until it has been put to action by the average user, you can’t possibly know how it will convert.

It is when an audience is introduced that a designer starts to recognise areas that need tweaking and changing.

Of course, you shouldn’t start mending a fishing net without looking up a ‘how-to’ guide, because there’s a good chance you’ll just end up wasting time and not fixing the problem. The same goes for landing pages, so here are four steps to improve the conversion rates coming from your landing pages.

1. Grow Trust

Through your lead nurturing techniques, you may have reviewed a lot of leads that are being funnelled through to your landing pages. These people may have absolutely no idea who you are, and therefore need trust signals put in place to make sure that, above all things, you are legit.

Ensure you put trust signals in place to reinforce your legitimacy and reliability, boost confidence in your users and build a stronger relationship.

There are various ways to do this, such as:

  • Social proof: Do you have social media pages? Put these on display for your leads. Not only do they show that you are an established business, they also reinforce that you have people who believe in and follow your company.
  • Professional affiliations: If you have partnered with another brand, influencer or organisation, it may be worth displaying this on your landing page. Though simple, this can have a massive impact on the way your business is viewed by the lead.
  • Third-party certifications: It may seem rather trivial, but when asking people for personal information or even money, having authentic third-party certifications can help you in your lead conversion. This kind of affirmation builds authority and shows that you are, again, legitimate.

2. Calling it to Action

As we touched on earlier, a landing page is designed to influence a lead to take action, which is something that should be clearly outlined. By including a vibrant and obvious call-to-action, you can help your lead along in making that decision. A call-to-action should be above the fold; that is, your audience shouldn’t have to scroll once they have landed to find your CTA. Make sure it stands out with a bold colour and you’re good to go.

3. Keep it Engaging

First impressions are important when it comes to a website. Having a visually appealing and attention-grabbing site can greatly help your ability to grab leads and convert them.

To complement this, you should have compelling content that allows the lead to connect with your business. This should be well-written and error-free, and something that portrays the personality of your business. It should be presented in a way that is easily scanned by the user so that they can gather a condensed form of information when in a rush to buy a product/service like yours.

High-quality content, both written and visual, goes a long way.

4. Test it Always

Every single change you make to your landing page will influence your conversions in some way, both negative and positive. This is why it is vital that testing is carried out for any changes made.

A/B testing allows you to assess two elements against one other so that you can test which converts best. You can test full combination changes with multivariate testing, although this is more complicated to carry out.

Rounding out…

Getting lower conversion rates doesn’t mean that you have to scrap your landing page and start all over again. It may just mean that you should alter your approach to see the results you want. Get a landing page that converts with the help of NBW.

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What Is SEO Consulting?

What Is SEO Consulting?

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.

What Is SEO Consulting?

What Is SEO Consulting?

Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

At Ignite Visibility, we’re proud of the fact that we were named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We were also named the #1 SEO company in California for three years in a row.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Let us put that experience to work for you so that you can build brand-name awareness online and watch your sales skyrocket.

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SEO Trends to Look Out For in 2017 by best SEO expert in India

SEO Trends to Look Out For in 2017 by best SEO expert in India

Technology always plays an important role be it any industry. The world of SEOs is also caught in the surge as businesses use any and every tool at their disposal to gain the maximum market share and fight their way through the competition. SEO (Search Engine Optimization) is the lifeline of every business as oxygen to a human being. The arena of SEO keeps on changing like a maze- the search patterns, keywords, and the algorithms are always shifting their places, so one cannot claim to be the master of SEO, the learning is a never ending process here.

With this article, we would like to shed some light on the trends that may be observed by the SEO expert Today Infotech

Mobile-First will be given priority

As an SEO you will agree that mobile optimization is already given a lot of importance at present. To fuel this move, Google’s announcement that mobile searches have surpassed desktop searches made it clear that mobile search is ascending. Google has announced its mobile-first index and thus, mobile websites content will be indexed first. This will increase the need to make mobile friendly websites with engaging content for mobile versions.

Voice Searches

It’s the future; it lets you do the task without depending on any physical attributes as you just need to give a voice command. In 2017, the people behind the success of voice search will be eager to make more progress in this field, to push it more from simple pattern of recognition to more understanding. We have already witnessed massive improvements in Google Now, Siri and Cortana. The Google assistant that has been inbuilt into Pixel by Google is one such example of the immense growth this segment will encounter. With the development of this, more and more people are expected to use voice search. So, it will be important to understand the phrases people use for voice searches as they are indeed not the way we make a search with typing.

If Content is the King, Video Content will be the Emperor

Of late it has been observed that video content is on the rise now, Google has been doing various experiments with video ads. So, you can say 2017 will see the growth in this segment too. Though you should not force videos into your content, little experiment with video content is surely advisable.

Let’s talk about the many You Tubers who are giving many bright business minds a run for their money, fun fact they don’t even sell products. Though written content is also doing great, we should not underrate the power of video content which is the future of the industry. Start with webinars, step-by-step tutorials, Q&As and some more to see the results by your own.

User Experience Will Always Matter

Google has also diverted the SEO expert community’s attention to UEO (User Experience Optimization). The expectations of an average user have gone beyond navigation and load time. Also, today the success of your website depends on low bounce rate and high average time spent on the page by the user.

Here, structured data plays a pivotal role. What it basically does is gives a rich context of the website, making it easier to understand and helping the websites get better SERP rankings.

Conclusion

The incessant flux of Google algorithm changes and various updates are enough to give a whiplash to any SEO expert. So, as we go further in the entrepreneurial journey, the task of the SEO becomes challenging for the year 2017 as the experts need to watch out for the aforementioned SEO trends.

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WHAT IS AN SEO SPECIALIST?

WHAT IS AN SEO SPECIALIST?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?

Perhaps I should go with my wife’s answer, instead: “He organizes the internet to get high rankings on Google.” You have to admit, anyone who can organize the internet is probably pretty cool.

Should I keep my answers brief, or should I take a little time and educate them about the awesomeness of SEO?

Many professionals in this industry still find it challenging to explain to someone in a different field exactly what they do. Then again, when my wife, a nurse, comes home and tries to share stories and challenges from her day, I feel like she’s speaking a foreign language. So maybe it’s the same for any profession.

In the SEO industry, however, communication and clarity are important . Hopefully, I can clearly answer the question: “What is an SEO Specialist?”

Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researchers and analyzes the trends and best practices online to develop and implement strategies that improve search results.

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.

Search engines, however, are always changing. And SEO specialists have to keep up. Let’s think about what exactly we mean by this.

Consider, for example, a search for the keyword: “SEO.”

Back in the day, the search results looked something like this:

 

At the time (2011ish) SEO ranked third in the search results. You’ll also notice that aside from Google’s own entry and Wikipedia’s definition, the other results are all SEO companies.

These days, the results are a bit different for the same search. Now, this is what it looks like above the fold:

Do you see a theme with these results? Some kind of trend that suggests the type of results Google wants to deliver for that keyword?

That’s right. Currently, there is only one agency showing up in the top ten organic results. (For what it’s worth, we currently rank #11.) Instead, you get a lot of beginners’ guides to SEO, how-tos, and definitions.

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.

An SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them. (In our case, we’re working on a massive guide to SEO that will be published soon. Stay tuned for that.)

Doing the Job

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.

(And by “maximize” we don’t just mean increase the numbers. We mean finding people who are ready to convert and do business with you.)

Optimizing your website for search engines involves being aware of these factors and implementing the right strategies. However, as the search engines change, an SEO can’t rely on the same old activities forever. Modern SEO is about so much more than keywords and meta tags.

There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills. If we were to break it down to the basics, though, you could say that a specialist should understand:

The daily routine for someone working in SEO could include a combination of any of these activities, which means that a true specialist has to have a broad skill set and be willing to always learn more.

Still want to know more? Talk to a specialist. We’ll be happy to provide more details

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Web page company – Web page design – Create a web page website

Web page company – Web page design – Create a web page website

Today infotech is a custom web page design and web page development company with a solid reputation, history, and expansive skill-set. We consistently deliver creative, scalable web page designs and solutions that reflect the personality, needs, and vision of our clients. The success of your online and offline branding, communications and marketing strategy is, and always will be our goal.

Today Infotech offers professional, web page solutions to clients who require:

What counts is the range of care we provide throughout the process. We provide an ongoing web consulting process that will clearly identify your requirements, your need for having a web page and produce a final product that fits. Then, we stay. When you have further needs, when your site needs to be updated, improved, or when your business model changes, we are always at your side.

Harness the power of the Internet, streamline in-house operations, and get dynamic web page design and Graphic Design products and services tailored to your needs.

We invite you to look through our web development portfolio, explore our list of clients, and browse through our site. While there is much to learn from our list of website design and development services, what really matters is how we’ve put it into practice. So if after giving it a look you decide that we are a good match, please contact our sales department and we will help move you into a new and improved World Wide Web experience.

If you are ready to build your brand, sell your products, advocate your cause, communicate with your members or just take a stand, http://www.todayinfotech.com is ready to take you there. Contact us to set up a free consultation. We will help you learn more about what you want and why you want it, and in the process demonstrate why Today infotech is the best company to get you on the Web.

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Hire Professional SEO Experts

A study by Outbrain shows that SEARCH is the #1 driver of traffic to content sites, beating social media by more than 300%.

Is not it amazing? Yes, Search Engine Optimization is gaining a lot of heat nowadays with a whole lot of new possibilities and opportunities in the box. As Google keeps on changing its algorithms, the demand of professional SEO experts is increasing exponentially. It is really very crucial to hire experienced SEO experts to provide quality SEO services to grow up on search engines.

Creating, editing and promoting unique high-quality content is difficult and time consuming. One should have a detailed overview of the SEO experts before hiring. Do not look for cheap SEO because of some pennies you can loss more. But do take care, high price also does not guarantee high quality.

Benefits of Hiring SEO Experts from USA

Keeping the basic resources and infrastructure constraints in mind, it becomes more conveniently important to adopt the outsourcing model. Needless to say, the very primary aim of every business enterprise is to make profit and for that one has to robustly approach and penetrate the market. And this is something what it makes the SEO investment a prime necessity for smaller enterprises. With its rich talent pool, the SEO experts in USA offer efficient, cost-effective and skilled internet marketing solutions. USA resources with their quality higher education are well aware of the international standards. As far as the effective project monitoring is concerned, we have been able to provide efficient results to our reputed clients with quicker turnaround time.

We, at Today Infotech, provide best-in-class SEO services. We bridge up experience, willingness for excellence to mould up innovation with a mutual set of understanding and the client-friendly environment.

Our professional SEO experts will bound up following things to show you up at the top of every search engine:

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5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

5 IMPORTANT SEO TIPS YOU OUGHT TO KNOW

With a lot of advancements and updates in the SEO vertical, it has become nearly impossible to choose what to choose and what to ignore and walk away. For example, traditional methodologies like usage of targeting keywords for increasing the organic traffic are no longer effective. So, let’s buck up and have a look at some of the techniques that will help you to drive more traffic to your website and improving the overall search ranking without worrying about getting your website penalized by Google.

  1. Remove Parameters That Decrease Your Website Speed

There is no denial in the fact that page speed is the top priority when it comes to SEO. While earlier the loading time of websites was as long as 5 minutes, in today’s time is nothing more than a death sentence. It only frustrates your visitor and increases the bounce rate of your website. Therefore, the first thing that you need to do is remove all the things that slow down your website and improve the user experience.

  1. Don’t Underestimate Link Building

Whilst most of the people think that link building takes visitors away from your website, we think that this is not true. Link building has always and we believe will always play a crucial role in your SEO strategy. However, keep in mind that you link your website to authentic pages having relevant content.

  1. Write For People, Not Search Engines

In the process of targeting your audiences with the usage of keywords in the content, the writers have started writing with a mindset to fit in the keywords rather than making it worthy of reading for the visitors. While you think that you are engaging more people, the reality is that you are losing a major part of your audience by providing invaluable content. Remember, while writing, your first priority is to write good quality content for your audience and not just for search engines.

  1. Unique Meta Descriptions is Necessary

Meta-descriptions is one of the things that is highly ignored by the people involved in SEO. It is the first section that viewers see when your page is served up by Google after searches. A duplicate meta-description can lead your website on to the path of getting penalize and hence it should be unique.

  1. Social Links Are Equally Important

Nobody can deny the importance of Social Media in an effective SEO strategy. This is because, even though Google does not include social media in its ranking algorithm, social media always has a positive effect in the ranking of your website. Facebook shares and likes, tweets, pins, etc.

If you pay attention to these tips, then you will definitely witness an increase in the ranking of your website, will acquire more leads and hence will get more ROI. All the best!

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