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Hire SEO experts in Australia

Hire SEO experts in Australia

SEO Services – Importance of Search Engine Optimization

In today’s era, there are wide range of SEO services to enhance the online business through increased visibility. There is a particular type of SEO services for a particular type of business or platform of your business. Below are the basic things that we follow and provide in our SEO services.

 

Website Audit:

Our SEO services include website auditing in which every thing on the website has been reviewed and changed according to the SEO requirement. All the adjustments are made to make the SEO website friendly and point out all the problems that the website has on your page.

Even in our basic SEO services we check the website in general and try even the smallest element, which is putting a negative impact on the website. We not only address the issues that are occurring on the website, but also provide additional guidance, such as how to improve your content, links and our SEO services.

Auditing websites is one of the crucial and basic steps for each and every website in order to make SEO friendly. This practice helps to improve website ranking, although to take the website on top select the right SEO service for it.

SEO service on page:

In the On-Page SEO service all changes are made according to the requirement of an audit. This is done to make the SEO website friendly and easily readable by the search engine. If the website on the page is not done properly, then it will be very difficult to bring improvements in ranking. In the SEO services on the page, the keywords related to the business are defined, and the links of web pages are set accordingly. All content is developed according to the keywords that have been selected for the business. In the page SEO meta metadata, meta description, meta keywords have also been established on each page according to need. Every web page should be SEO friendly so the content of each page is given tags and the alt tag is used to define images. This is done to make the crawler search engine easy to read the pages and get them indexed faster. It covers all aspects to improve the loading time of website quality, crawling and SEO friendly along with pleasing quality content.Hire SEO experts in Australia

Off-page SEO services:

Off-Page SEO services are required to get the juice binding on your website and to increase your ranking authority and domain. In off-page SEO services, backlink your website on another website to improve the visibility of your online business. There are extensive techniques that have been used in off-page SEO services. We believe in making high quality backlinks that result in early range earnings. We do not believe in the number we believe in linking quality for long graduation. In off-page SEO services we make bookmarks, business listings, web 2.0, image sharing, link profile, branding list, video sharing, RSS feed, content publishing, blog comments, ad aggregates, postblog, competitor analysis and much more.

Content backlinks play an important role, so in our off-page SEO services we believe in making high quality content backlinks to quickly improve your business through our SEO services quickly.

SEO service for code optimization:

Generally, the company providing SEO services offers SEO services on page and off page. Code optimization is something different that each one does not offer in their SEO services. The SEO optimization service counts the code at a higher level that includes encoding or to make changes in the encoding to do what the search engine algorithm wants. This is also done to reduce the loading time of the website, this increases the traffic and make your website respond.

At Infotech today we work on the latest search engine updates and provide the best SEO service in the class in order to improve website ranking quickly, so get our SEO services now!

Benefits of Taking SEO Packages From Us –

With more and more number of business owners are taking their business online, demand for SEO packages has increased at a significant pace. But, not all companies can understand your needs in an efficient way and can provide you with appropriate SEO packages. But at Infotech Today, we believe in working from ground level and therefore we always start our relationship without cl

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SEO BASICS FOR SITE OWNERS BY SEO EXPERT Today infotech

SEO BASICS FOR SITE OWNERS BY SEO EXPERT Today Infotech

Earlier today best SEO expert in India appeared on Business Connections Live providing an SEO overview for business site owners who may be looking after their own online marketing activities.

The SEO landscape has changed quite a bit over the last couple of years and for those trying to find their own way around it can be very easy to become left behind or using out of date tactics that you believe to still be relevant and beneficial to your site . Contact for Freelance SEO services.

As a result I wanted to give site owners a few pointers to guide them in the right direction.

Below is the interview in full or if you would prefer the rest of this post provides you with a full write up complete with additional SEO help, including whiteboard videos, links and resources by best SEO freelancer .
So here is an overview of what was discussed so that you can go over these notes and put them into action.

First a brief overview of how SEO has changed over the last few years

SEO used to be a case of simply making sure your targeted keyterms were included throughout your site as often as possible while at the same time creating as many keyword anchor text links pointing back to your site as possible.

No real focus was given to the visitor, in order to get to the top of Google you basically had to spam. Build as many links as you could and fill every possible element with a keyterm.

The more links you built the chances were you would rank highly. It didn’t really matter where the links came from either. A popular tactic would be to submit your site to as many directories as possible. Some tools could do this for you at the touch of a button.

Site structure was also over looked. Internal linking would be everywhere even if it wasn’t needed.
Article marketing was also all the rage. Creating articles, often badly written, simply for the purposes of creating a link back to your site.

All of this had to come to a head and Google was always going to act.

So that is exactly what happened. Updates looked to eradicate the type of tactics mentioned above with Google wanting sites to think about their audience and not trying to beat the Google system. They wanted brands to be brands and to earn their links.

These days you simply won’t see the type of results you once used to using the above methods.

Now you need to provide your audience with what they want. You need to answer their questions, you need to be the hub of information. You need to provide a site and content that people will interact with and continue returning for more.

And if you can get them to share it, then you are on to a good thing.

Google updates you need to be aware of

So, those all-important Google updates.

#prempalsingh.com

In their quest to improve search results for their users, Google have looked to eradicate spammy sites and sites that have low quality content.

They have also looked to target sites that may be using under hand link building tactics in order to gain better rankings.
The Penguin Update

The Penguin update was aimed at sites that were receiving incoming links that Google deemed to be spammy. Sites that may have brought links or taken part in link building networks.

You are never 100% in control of who links to you but if you have worked to obtain links Google wouldn’t be too happy about then the Penguin update could catch up with you.

The Panda Update

The Panda update focused on the quality of content.

Sites that were ranking well but had content that was deemed low quality would be demoted. The result would be that searchers would start to see higher quality web pages and more relevant pages returned in the search results.

The Pigeon Update

The Pigeon update is the recent Local SEO based update.

In Google’s quest to deliver the most local and relevant results to their searchers, the Pigeon update aim was to deliver more local listings within their search results.

This update also affects the results you will see in Google Maps.

Local SEO has always been important but now it is imperative.

The recent Mobile Friendly update – what has actually happened?

You may have read about the recent Mobile Update. It gained a lot of press coverage, which in turn created a lot of misreporting and scaremongering.

The hashtag #mobilegeddon was even used creating a lot of panic amongst site owners.

Panic that non mobile friendly sites would drop off a cliff were rife. The reality is that this wasn’t the case. Its true Google wants to create an environment where sites are all device friendly but this first instalment (as there are bound to be many pushing sites in this direction) didn’t hit as hard as everyone feared. Mainly because it ended up being so misunderstood. Why? Because Google doesn’t really release much information prior to an update. But now it’s live we know exactly what is happening.

So, here are the important elements to take into account with this update are as follows:

• The update only affects searches carried out on a mobile phone – not tablets or desktops
• The update affects individual pages not the whole site – if a page isn’t mobile friendly it is only the page that is affected not the site
• Google will still look to deliver the most relevant results regardless of whether pages are mobile friendly. If the search is clear cut then the best results are displayed

It’s important your site is mobile friendly. Don’t sit back thinking this update wasn’t as important as we all thought because this is just the start. You do have time but you need to ensure your site is mobile responsive and all device responsive.

What Google now considers important and what they are looking for from you

Google Is Watching

So that is a big overview as to what has recently happened. Yes it’s a lot but you need to know it. You need to understand what is no longer acceptable and what the recent updated have been.

Any SEO who isn’t truly up to date with this information – avoid.

A little knowledge is a dangerous thing remember. Anyone “playing” at this profession could cost you your online business.

In the modern environment Google want sites created for their users. They want to deliver pages that provide their searchers with the most relevant information.

They want brands to be brands, they want engagement, and they want good high quality content.

They want social engagement.

They want sites to naturally earn links and not for you to build them.

They want well optimised sites that are technically sound.

It all sounds a lot right? Well it is. The modern day digital marketing requires a strategy. It requires a plan aimed at reaching your audience and reaching out to those who may not be aware of you yet.

It’s no longer as simple as it once was. But if you do it right the rewards are huge.

However, it all starts with a well optimised site. Without that Google won’t even know your exist. So here is what we have been building up to.

The SEO basics you need to be aware of to get you started

So what are the On-Page SEO basics?

The SEO basics haven’t really changed in the 11 years I have been in the industry.

The important elements remain. The information you need to implement help to inform Google as to your relevance to the terms and subject matter you are targeting.

Keyword Research

Before you embark on you on page changes you need to know exactly which keyterms you should be working with. Some may be self-explanatory but others may not. So it is important this is looked into.

Keyword Research

The most popular tools is Google’s Keyword Planner tool which you can access if you have a Google account.

This will allow you to research terms that are being truly searched for.

If you miss this step out then you could end up using terminology that may be common in your industry but not to those searching for your services.

You may also be targeting terms that won’t bring you in as much relevant traffic as others.

Title Tags

Once you know which terms you are working with it is time to start working on these all important on page elements that will help set you up.

The Title tag, one of the most important SEO elements. If you ignore these then there isn’t much point focusing on any other areas of your site.

The Title tag informs search engines as to exactly what your page is all about. It also informs potential visitors about the page. If you don’t optimise these then you aren’t going to bring in the traffic.

If you have had your site created for you with no optimisation you will possibly find that the Title tags of your page are very generic. For example the Home page Title tag will more than likely be “home”. As you can imagine that isn’t going to encourage anyone on to your site.

Do your keyword research and make sure you optimise your Titles to bring in the traffic. Consider the following:

• Include the term you are targeting
• Related terminology if relevant
• Company name if relevant
• If a specific product be exact in the detail – for example if you are selling a red running trainer size 7 the chances are that is what people are looking for, so be specific, capture your audience.

Meta Description

Meta Descriptions are the snippet of information that appear below the Title tag in the search engine result pages.

This is your ad, your chance to entice people into your site. A chance to provide potential clients that you are the best port of call for what they are searching for.

The description used to be classed as a ranking factor, however it is now considered that this is no longer the case. Personally, I believe it carried more weight than most believe. Either way this is an important element and you need to craft your descriptions carefully.

The Google guidelines are that this should only be 155 characters in length. This limits what you can include. I look to include the following information in my descriptions where possible:
• Describe the page
• Offer a USP
• Include a call to action
• The phone
• Company name if appropriate

H Headings

H Headings help style the page and provide the page with the relevant headings.

Your H1 heading is the most important one of the lot and should provide Google and the visitor with the

Beyond the H1, you can use H2, H3, H4, H5, H6. As you would expect the lower you go down the less importance they have.

These headings don’t hold as much SEO strength as they used to but are still important to a well-structured page.

Content

You can set up your site as perfectly as possible but if your content isn’t high quality then you won’t see the results you are looking for.

Google want sites to provide the visitor with the information they require to satisfy their search.

The content should provide an answer to the visitors query and should provide a good user experience.

If you are unsure if your content us up to scratch, get an outsider to read it. Ask them if they know exactly what you are offering or what you wish people to do on any given page. If they can’t then you need to review your content.

The amount of content on a page can also play a factor. There are no official guidelines but a rule of thumb is at least 500 words on the home page and at the very least 250 on any other page. This of course depends on the nature of the page and the required content.

It is also important you don’t provide any un-needed information. Get to the point. If someone is looking for a Plummer the chances are they don’t care how long you have been in business. They want to know your call out hours, how much you charge and whether you cover the area they are located. If you waste their time, they won’t hang around. And if they don’t hang around Google will know about it.

Once Google knows about it, they won’t class you as very relevant to the very subject matter you are looking to rank for. The end result – you won’t rank.

Image Alt Tags
Image Alt Tags used to be misused, filled with nothing but key terms to build that all important relevance. When Google tightened everything up, this element started to become over looked. However any site that is set up as Google would expect should have well structures Alt Tags.

These should be descriptive to the individual image. Do not just fill with key terms. If the image is relevant to the subject matter of the page then you will naturally include important terms.

Alt tags are also there to aid visually impaired so use them as such.

NAP

NAP stand for Name, Address, and Phone number.

Vital from a Local SEO and a contact point of view.

This information should be on all pages if possible. The most obvious place is in your footer.

With the Pigeon update (mentioned earlier) now in full effect you need to make sure Google knows exactly what area you are located – even if your audience is nation-wide.

Also remember that your NAP needs to be consistent across any off page profile you may build.

What else?

You’ve made a start. But it doesn’t end there. Remember we mentioned earlier that Google also want a technically sound website. Well there is a train of thought that suggests that up to 50% of your rankings come from a technical elements.

If you need any help with your SEO campaign or overall Digital Marketing then please get in touch here and let’s discuss how we can improve your overall online presence.

 

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SEO in easy ways by best SEO expert in India

SEO in easy ways by Best SEO Expert in India :

Hello, SEO learners, Again a post by best SEO expert in India. I posted my last blog about the introduction of Search Engine Optimisation. And now i am looking forward, I will tell you today about types of SEO and all process of SEO.
Types of SEO:-

1. ON PAGE SEO
2. OFF PAGE SEO

ON PAGE SEO:-

ON PAGE SEO is very important part of Search Engine Optimisation. The search engine gives 70% marks for ON PAGE SEO and 30% marks for OFF PAGE SEO.

Mostly ON PAGE SEO is done at the time of website designing, at the time of content submission or at the time of new posts .

For ON PAGE SEO i will suggest you Yoast SEO plugin. It is the best SEO plugin. I always follow this.
Process of ON PAGE SEO according to best SEO expert Today Infotech:-
{1) Title
(2)Meta description
(3)Content [Meta tags]

Title of any post in ON PAGE SEO should be above 60 characters and should be matched to your focus keywords.
Meta description is also an important part of ON PAGE SEO. The Meta description should contain 160 characters and it should contain focus keywords.

“Content is king” in SEO. First of all, Always remember content should be unique. Unique content will give you awesome results. Content should contain min. 1000-1500 words. We should use our secondary keywords in first line and then primary keyword. We should specify H1 tag for heading first and we should specify H2 tag for subheading and then we should specify H3 and H4 tags etc.

OFF PAGE SEO:-

Generally, OFF PAGE SEO contains link building . Link building work can be done by SEO expert (Digital Marketing Expert)or Link Building expert . “Always remember many people do link building by softwares , it is very bad SEO . Not so useful and not good” .
Processes and ways of Link Building:-
(1) Press release submission
(2) Article submission
(3) Blog submission
(4) Forum
(5) Profile linking
(6) Business listing
(7) Event submission
(8) Social bookmarking
(9) Web 2.0
(10) Directory submission etc.

In this blog, We defined types of SEO . Hope you will understand well and this will help you a lot in learning of SEO .
In our next blog i will tell you about types of SEO according to Search Engine Algorithm and be working .

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How best SEO expert in India define Search Engine Optimization (SEO) ?

How best SEO expert in India define Search Engine Optimization (SEO)  ?

Best SEO expert in India says SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does your website need SEO ?

Best SEO expert in India :- The majority of web traffic is driven by the major commercial search engines, GoogleBing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

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Freelance SEO Experts

Freelance SEO Experts


Search Engine Optimisation (SEO):-

Do you know what is SEO ? … If no then learn SEO hereby best SEO expert in India.

INTRODUCTION OF SEO:-

SEO is an abbreviation of three words Search Engine Optimisation. SEO is an important part of Digital Marketing.

By doing SEO, We can improve search engine (GoogleBingYahoo etc. ) ranking of any website at affordable prices.  “SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.”

Types of SEO – (1) Onpage SEO (2) Offpage SEO .

Types of SEO according to algorithm – (1) White Hat SEO (2) Black Hat SEO and (3) Grey Hat SEO.

We should not do Blackhat SEO because Search Engine can penalize our website because black hat SEO is just opposite of Search Engine’s needs. I do always White Hat SEO.

1. How Search Engines Work

In SEO, a Search engine for which we are working is our God. As we can say Google is God for all websites. If Google thinks the website is good then Google gives good ranking and if Google thinks the website is bad then website have lower ranking So we should understand Google Algorithm very well and should do good work as our search engine wants.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages, and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

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How to find the best e-commerce company with the best shopping cart online.

The best e-commerce company, and best shopping cart. What you need to know before hiring an e-commerce company.

1. You must know if the company is legitimate.

In today’s market there are many individuals who are calling themselves “e-commerce company”. Here are some tips to find out if they are for real or just a one man show calling himself/herself e-commerce company.

  • The most important thing is appearance. Take a look at their own website. Be the judge yourself, if the company’s website looks like a template website, this is a NO, NO.
  • A phone number. If their own website does not have a phone number… run away. I have seen several people not even caring if the company has a phone number or not. This is easily the most common mistake you can make.
  • Shopping Cart. This is a little bit technical, you need to know if the company is using an open source shopping cart or if they are using a custom made shopping cart. This is a little bit tricky to find out. But here are some pointers.
  • The company gives you limitations on the shopping cart.
  • You are able to upload only one or just a few images of the product.
  • Ask them to show you their work. Take time on this and listen to the sales person most of the time he/she will make a mistake.
  • Ask how many years they have been in business.
  • The most important. Go with your gut, if you are hesitating just a little bit, DON’T DO IT!!! Find someone else.

Is Today Infotech the right company for you?

If you are looking for a professional web development company for your online or ecommerce store look no further. Today Infotech has built hundreds of online stores. With satisfaction guaranteed. Today Infotech is certainly the best ecommerce company for you. As a certified developer for Authorize.net and certified PayPal this makes us the best and most reliable ecommerce store for you. Speak to one of our sales department representative and find out why, you should hire us as your ecommerce company. Please call this number 305.386.9003


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WHAT TO EXPECT IN 2017 SEO

WHAT TO EXPECT IN 2017 SEO

1) Mobile becomes priority.

If 2016 gave on emphasis mobile-friendly factors and optimizing for portable devices, 2017 will make it a priority. With the increase in mobile purchases and usage, Google and other online experts foresee a future where on-the-go gadgets would become a must-have. Thus, mobile-friendliness won’t only be an ‘add-on’: it will be THE priority.

However, don’t discount desktop and laptops just yet! Especially if you’re an ecommerce site, it’s important to have a presence in all devices so as not to ignore potential markets.

Pay attention to Progressive Web Apps (PWA), which are basically websites that act and feel like apps. This means they’re more reliable (instant access even with low to no connectivity), faster, and more engaging. With this technology, users in 2017 will expect a smoother, more responsive experience with web browsing. So invest in this knowledge today!

Want to know how well your site compares to PWA? Check out Google’s checklist and test your site with the Lighthouse Chrome extension.

2) More focus on image and video.

I believe there are two main drivers for the renewed interest in image and video optimization:

  • The younger generation (Gen Z, aged 14 to 17) is more visual-oriented. As they say, children are the future. It won’t be long before these kids get a job and become direct consumers themselves.
  • As the shift moves towards VR, images – or immersive environments – become the norm. In fact, today’s most popular platforms like Instagram, Pinterest, and Snapchat all focus on images and video.

Just this December, Google released an update that allowed schema rich snippets to appear when you click on a photo that is product-related. This means that search engines are only getting better with recognizing and categorizing images. Just take a look at Google’s reverse image search to be impressed at how far this tool has gone. So expect to see more updates and/or upcoming features for photos and videos soon.

3) Creative native/earned advertising.

2016 saw tons of high-quality content, from videos, infographics, to interactive articles. But what many people didn’t realize is that those emotionally-driven vids and thought-provoking photos were in fact, paid adverts. However, as they were so imaginatively created and marketed, people didn’t mind at all that they were sponsored content.

A good example would be one of The New York Times’ interactive article on women inmates. It was in fact, a paid post for the Netflix series, ‘Orange is the New Black’, which was mentioned only ONCE in the entire work.

In general, the content was informative, immersive, and highlighted a topic of great interest. In 2017, expect to see such types of marketing strategy from brands and small businesses alike. Not only is this form of content more engaging, it’s a great investment to build your online authority and audience loyalty.

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