Proven Ways To Drive Traffic To Your Ecommerce Website
1. Blogger Outreach:
Blogger outreach is about building relationships. You can find social influencers or bloggers in your niche who has good social following. You can connect with them and get your product reviewed from them to leverage the benefits of their social following. You can offer your product to them for free in turn.
Blogger outreach can be used for Guest Posting, Product reviews, Increasing awareness and many other things. Lets discuss few of them and some tools which you can use for Blogger Outreach.
A. Guest Posting: Many people thinks that Guest Posting doesn’t work anymore as Google doesn’t value it much. But that’s not true. Guest Posting is still a strong tool to get traffic and increase awareness about your product.
You can find websites relevant to your business that has guest authors and asks them to write about your product and services to increase your brand visibility online.
B. Get Your Product Reviewed: It always helps if someone having large following can review your product and write about it. There are many social influencers who review products and share their views with their readers. You can offer your product to them for free to them in turn.
Few tools that can help you in finding such influencers. We call them influencer search engines.
Followerwonk: This is the best service to find influencers for your niche. You can type the key search term related to your business and find the twitter profiles having good following. Then you can approach them or connect with them.
NinjaOutreach: Probably one of the best prospecting and outreach tool available, you can search for influencers either via social prospecting, content prospecting (the content they write), or live search (search engines). Just type in a keyword like ‘food blogger’ and you should be able to see tons of results from their database. The outreach part makes it easier to connect with influencers.
To sum it up, this tool can help you find Influencers, build a list, reach out, and save time.
Blogdash: Blogdash is the best tool to help you finding targetted bloggers/influencers who can write about your product or services. Its very important to find the appropriate blogger who can write for you and blogdash makes it easy for you to find that blogger in your industry.
You can create a campaign, find bloggers, pitch them and track the progress.
Instagram is the most promising marketing source for ecommerce business owners. Its all about sharing photos and business owners can use it in creative ways to drive traffic and convert the visitors to sales.
You can share your product images to Instagram by using appropriate hashtags to get the attention of users and that can be a huge plus to your store. Its not like you just take a picture of your product and post it to Instagram and wait for likes, it doesn’t work like that. The photos should be created well to grab the attention. For example, check this photo how they creatively they showcased their services by these photos. We took this from Instagram account of We Work. We work provides shared office space across the world so its obvious that they will post photos of their office space but check the way they took the photos which say it all about their offerings. They have also included their slogan in that. It bounds the visitor or followers to share the photo and that do the rest.
Use appropriate hashtags to increase the reach of your photos. You can prepare a set of hashtags for each photo by typing it in the post area and see how many other posts are there with the same hashtag, it will give you an idea about the popularity of that hashtag as well.
Add your website URL in the bio section of the Instagram profile so people can find your website from there.
Run contests to get user generated photos and create engagement. After all its all about creating engagement. Let users posts photos using your brand name as hashtags and set a prize for them for best photo. You can do something like that.
Hire a professional photographer and get some nice clicks of your products to post on social media platforms that can drive more traffic.
You can embed your Instagram photos on your website as well in the form of a slideshow or grid of pictures.
You can add a Shop By Instagram Widget on your store which can allow customers to buy by clicking on Instagram pictures. See the example below how Andy and Evan Inc. did on their website. Its a kids apparel brand.